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Gordon Fletcher

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Associate Dean, Research and Innovation, University of Salford

My work and research interests focuses on intersections of the digital and cultural with a particular interest in innovation. My PhD analysed the clusters of popular web search terms. Since then I have written about the economics of online role playing games, the role of conflict in online communities, the concept of thananetworking (social networks based on grieving and mourning) as well as memes and photobombs. More recently I have focused attention on the processes of innovation and the application of Science Fiction Prototyping.

Experience

  • –present
    Senior Lecturer in Information Systems, University of Salford
  • –present
    Member of the Centre for Digital Business, Salford Business School

Education

  • 2004 
    Griffith University, PhD Information Systems/Cultural Studies

Publications

  • 2013
    Science Fiction Prototypes: technology narratives between futures, Futures
  • 2013
    Labouring Online: are there any ‘new’ labour processes within virtual worlds?, Journal of the AIS
  • 2012
    Reframing Online Shopping through Innovative and Organic User-Oriented Design, Reframing Humans in Information Systems Development
  • 2009
    The Polysemy of Human-Computer Interaction, Future Interaction Design II
  • 2009
    Exploring ‘Events’ as an Information Systems Research Methodology, Cross-Disciplinary Advances in Human Computer Interaction
  • 2009
    Tribalism, Conflict and Identity Shape Shifting in an Online Financial Community, Information Systems Journal
  • 2009
    Blog/shop: it is authentic so don't worry^^^, Journal of Information, Communication and Ethics in Society

Grants and Contracts

  • 2013
    Joint European Masters in Search & Social Media Marketing – JEMMS
    Role:
    Academic Team at Lead Institution
    Funding Source:
    Erasmus/EU
  • 2012
    KTP at Freeclaim Ltd, Civic Centre, Wythenshawe
    Role:
    Academic Lead
    Funding Source:
    Technology Strategy Board
  • 2012
    KTP at Fast Web Media Ltd, Salford Quays
    Role:
    Academic Team
    Funding Source:
    Technology Strategy Board
  • 2009
    KTP at POS Store, The Foundry, Goose Green, Altrincham
    Role:
    Academic Lead
    Funding Source:
    Technology Strategy Board

Research Areas

  • Business Information Systems (150302)
  • Innovation And Technology Management (150307)
  • Social And Cultural Anthropology (160104)
  • Sociology And Social Studies Of Science And Technology (160808)
  • Consumption And Everyday Life (200203)