Access your analytics to measure the performance of your content with tools that are most useful to creators and content owners. Learn how you can use data to measure performance using analytics on YouTube.
Access your analytics
Note: If you have multiple accounts, make sure you’re signed into the account you want to manage.
- Sign in to YouTube Studio.
- From the left menu, click Analytics
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.Data for Creators
- YouTube Analytics: You can use YouTube Analytics to better understand your video and channel performance with key metrics and reports as a creator. Learn more.
- YouTube Analytics for Artists: You can use YouTube Analytics for Artists to view analytics that are designed specifically for your music content. Learn more.
Data for Content Owners
- YouTube Analytics for Studio Content Manager: You can monitor the performance of your videos, channels, and assets that highlights the metrics and features that are most useful to YouTube Studio Content Managers. Learn more.
- YouTube Downloadable Reports: You can download reports of the performance of your content and more. Learn more.
YouTube Analytics APIs
YouTube Analytics API and YouTube Reporting API provide access to YouTube Analytics data. Understand the similarities and differences to choose the right API for your application. Learn more.
- YouTube Analytics API: The YouTube Analytics API supports real-time targeted queries to generate custom YouTube Analytics reports. Learn more.
- YouTube Reporting API: The YouTube Reporting API retrieves bulk reports containing YouTube Analytics data for a channel or content owner. Learn more.