GelFlex® Grid Pillows
Down-Alternative Pillows
Not sure which to choose?
Purple has a pillow for every preference — answer a few quick Qs or read our comprehensive guide to find the pillow of your dreams.
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Exactly what you need
Find the pillow best suited to provide what you want and need — here are our picks.
From $199 $179
Best for Neck Pain
Moldable premium fill + customizable neck chambers deliver just-right support.
From $199 $179
Best for Cooling
Keep cool with springy, bounce-back air channels.
From $199 $179
Best for Side Sleepers
Melt into conforming support — better than memory foam.
Frequently Asked Questions
Honeycomb GelFlex® Grid is a layer of temperature-neutral Hyper-Elastic Polymer. It’s engineered to provide a cool, breathable surface and pressure relief that’s gentle on facial features. The soft, hexagon-shaped grid contours to the face, head and neck providing support where you need it and pressure relief where you want it, and the air channels optimize the dynamic response and airflow for unbelievable comfort.
Featured in the Purple Harmony Pillow, Purple Freeform Pillow, and Purple Harmony Anywhere Pillow.
Purple’s down-alternative pillows include the Purple Cloud® and Purple TwinCloud® Pillows, which are made with breathable, hypoallergenic silky fibers that create the traditional cloud-like fluff of a down-alternative pillow. They do not contain a GelFlex® Grid component which is found in the Purple Harmony™, Purple Harmony™ Anywhere, Freeform™, and Purple Pillows®. The proprietary innovation found within Purple’s GelFlex® Grid pillows balances temperature, cradles head and neck with conforming comfort, and delivers adaptive support.
The Purple TwinCloud® and the Purple Cloud® Pillows are filled with premium, hypoallergenic silky fibers that provide the plush, cloud-like comfort of traditional down. This ultra-fine, silky-soft fill is made of crimped fibers that never fall flat and never clump.
The Purple Pillow
- Interior Grid Material: Remove from the cover and wash in warm water with gentle soap, then let air dry.
- Pillow Cover: Machine wash the cover with like colors in cold water, tumble dry low.
The Purple Cloud & TwinCloud Pillows
- Correctly washing and drying the TwinCloud will actually help refluff your pillow and give it new life!
- Machine wash in warm water on a gentle cycle. Unzip to tumble dry on low heat and delicate cycle.
- Do not iron.
- Non-chlorine bleach only.
The Purple Harmony Pillow and Purple Harmony Anywhere Pillows
- Cover: Machine wash cold, separately. Lay flat to dry.
- Latex Core: Spot clean only. Do not wash the pillow core in the washing machine.
The Purple Freeform Pillow
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Outer Cover: Remove liner filled with MicroFlex™ Moon Foam and turn cover inside out, with GelFlex Grid® facing out. Machine wash separately in cold water on gentle cycle. Lay flat to dry.
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Liner filled with MicroFlex™ Moon Foam: Spot clean only.
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Foam/Fiber Fill: Do not wash.
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Throw Pillow Case: Cover must be emptied of fill. Machine wash separately in cold water on gentle cycle. Tumble dry on low. Iron on reverse side with medium temperature.
All of our pillows have a 1-year limited warranty. If you would like to make a warranty claim, please contact customer care at 888-848-8456 or [email protected] for help.
You can find more information about our warranty HERE.
Both pillows feature a 360-wrap of Honeycomb GelFlex® Grid that creates a temperature-balanced surface and fine-tuned comfort through head, neck and delicate facial features — the key difference is their feel.
The Freeform™ Pillow features a moldable core made of removeable MicroFlex™ Moon Foam that can be shaped to your exact preferences. This infinitely adjustable design allows you to fine-tune the fill level to achieve your ideal height and firmness. Optional neck chambers can be filled to provide additional, targeted neck support.
The Purple Harmony™ Pillow is not moldable or adjustable, but a hypoallergenic, ventilated Talalay Latex core provides a weightless, buoyant feel that never falls flat. The luxurious, responsive support of this pillow delivers cradling, airy comfort that stays blissfully cool all night.
The Purple Harmony™ Anywhere Pillow is a portable, or mini version of our beloved Purple Harmony™ Pillow. The materials and comfort are the same but miniaturized for convenience, both for on-the-go travel and throughout the home. A full 360 wrap of Honeycomb GelFlex® Grid surrounding a Talalay Latex inner core provides a breathable, springy comfort that sleeps cool, provides pressure relief and never falls flat. All of this is wrapped in moisture-wicking breathable grey mesh cover.
Your 100-night trial begins the day your pillow is delivered to your doorstep. If you decide it isn't a perfect fit for you within the first 100 nights, we'll help you process a return and issue a full refund.
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Never flip your pillow
Purple's proprietary technology keeps the surface of your pillow cool while precisely conforming around your features.
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