We promise to exceed the needs of the curly, coily & tight-textured masses & to offer access to our best hair in our own bathroom (or someone else’s).
We promise to embrace, love & celebrate our community & the gorgeous hair we have.
We promise to empower curl patterns & meet them where they are.
We offer superior hydration.
We promise to use safe ingredients & deliver high-performing products.
PATTERN POSITIVITY
We hope to expand how we communicate, care for & celebrate our hair. We want to reimagine the language we use about our beloved curls & community.
Our texture is natural. It is us & it's beautiful.
"I wanted to create a line of products that gave our hair the support it needed to be its true self.” - Tracee Ellis Ross
PATTERN focuses on healthy hair & encourages each hair texture to take up as much space as it desires. We search the globe for the best ingredients & review thousands of formulas with our chemists until we create the solutions to help you achieve your happiest hair.
LOVE THE HAIR YOU SEE FIRST THING IN THE MORNING IN YOUR BATHROOM.BE FREE.
Our vision is for all to know the inherent worthiness of Blackness.
May we support the curliest, coiliest & tightest of hair textures.
May we embrace, love & celebrate our community & the gorgeous hair we have.
May we know our hair is strong.
May we know our strands are flexible.
May we know our texture is resilient.
May we know our patterns are magic.
May our hair live its best life.
PATTERN NEAR YOU
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OUR CAUSE
PATTERN supports democracy, freedom & human rights through organizations that empower women & people of color. We are committed to exploring new ways to support initiatives that are leading in this transformative work. Learn more here
The Pattern Beauty Community's Impact
1% of every Pattern Beauty purchase is donated to a nonprofit of your choice.
Check out the impact the Pattern Beauty community is making below.