KR102151635B1 - Interactive displays based on user interest - Google Patents

Abstract

Exemplary embodiments of the present disclosure provide a system and computer-implemented method including a computer-readable storage medium storing at least one program that provides an interactive graphical user interface (GUI) on an interactive mirror display in response to user interest. Start. Consistent with some embodiments, the method may include identifying an item of interest to an individual at a retail store and accessing detailed product information for the item from a product database. The method may also further include generating an interactive GUI using the detailed product information and causing the interactive GUI to be presented to the individual on the interactive mirror display.

Description

Interactive display based on user interest {INTERACTIVE DISPLAYS BASED ON USER INTEREST}

Priority claim

This international application is based on U.S. Patent Application No. 14/578,383 filed on December 20, 2014, U.S. Patent Application No. 14/578,386 filed on December 20, 2014, and U.S. Patent Application on December 20, 2014. Claiming the benefit of the priority of Application No. 14/578,394, U.S. Patent Application No. 14/578,401 filed on December 20, 2014, and U.S. Patent Application No. 14/578,405 filed December 20, 2014, and Claims the benefit of the priority of U.S. Provisional Application No. 61/952,420, filed March 13, 2013, all of which are incorporated herein by reference in their entirety.

Technical field

This application relates generally to a data processing system. In particular, exemplary embodiments relate to technologies that facilitate interactive commerce and retail transactions.

Traditionally, traditional retailers have a variety of items and items for sale. Usually, a customer will walk into a store and browse through a large number of sellable items, choose one of the items they are interested in, and try on the item in the dressing room (for example, in the case of clothing). While in a store, especially in a dressing room, customers typically provide additional information about items sold in the store, the current item in the store, the size of clothing available for purchase, compatible items and accessories, and related items. Rely on feedback and suggestions. Once a customer makes a decision to purchase a particular item, the customer proceeds to a checkout passage to pay for the item.

As an example of the background technology, the following patent documents may be referred to.

(Patent Document 1) US2012/0109733A1

Several accompanying drawings are merely illustrative of exemplary embodiments of the present invention and are not intended to limit the scope of the present invention.
1 is a system diagram illustrating various functional components of a networked retail store system that provides interactive functionality to customers in a retail store, consistent with some embodiments.
FIG. 2 is a network diagram illustrating a network system having a client-server architecture configured to exchange data between a networked retail store system and a network-based marketplace, consistent with some embodiments.
FIG. 3 is a block diagram illustrating exemplary embodiments of several modules forming a marketplace application provided as part of the network system of FIG. 2.
4 is a diagram illustrating several instances of an interactive product display provided as part of a networked retail store system in accordance with some exemplary embodiments.
5 is a diagram illustrating an instance of an interactive product display in accordance with some alternative exemplary embodiments.
Figure 6a is a networked retail in accordance with some exemplary embodiments. Diagram showing an instance of an interactive wall display provided as part of the system.
6B is a diagram illustrating a graphical user interface (GUI) provided by an interactive wall display according to an exemplary embodiment.
7 is a diagram illustrating an interactive retail store dressing room with an interactive mirror display in accordance with some exemplary embodiments.
8 is a block diagram illustrating various functional components of an interactive mirror display provided as part of a networked retail store system, consistent with some embodiments.
9 is a flowchart illustrating a method of providing an interactive GUI, consistent with some embodiments.
10 is a flowchart illustrating a method of providing item recommendations to individuals, consistent with some embodiments.
11 is a flowchart illustrating how to customize preferences in a retail environment, consistent with some embodiments.
12 is a diagram illustrating customer customization of a dressing room shown in FIG. 7 and provided by an interactive mirror display in accordance with some exemplary embodiments.
13 is a flow chart illustrating a method of providing real-time feedback from a target audience about an item that an individual tries on, consistent with some embodiments.
14 is a flow chart illustrating a method of providing real-time feedback from a user-specific public regarding items that an individual is trying on, consistent with some embodiments.
16 is a flowchart illustrating a method of determining an individual's level of interest in an interactive retail store, consistent with some embodiments.
17 is a flow chart illustrating a method of provisioning feedback received from an individual in an interactive retail store, consistent with some embodiments.
18 is a flowchart illustrating a method for facilitating a transaction after an individual leaves a retail store, consistent with some embodiments.
19 is a flowchart illustrating a method for facilitating the return of purchased items, consistent with some embodiments.
20 is a schematic representation of a computer system in an exemplary form in which a set of instructions may be executed that cause a machine to perform any one or more of the methodologies discussed herein.

Detailed description will now be given of specific exemplary embodiments for carrying out the subject matter of the present invention. Examples of these specific embodiments are illustrated in the accompanying drawings. It will be understood that the specific embodiments are not intended to limit the scope of the claims to the described embodiments. On the other hand, specific embodiments are intended to cover alternatives, modifications and equivalents as may be included in the scope of the present disclosure. In the description below, specific details are set forth in order to provide a thorough understanding of the claimed subject matter. Embodiments may be practiced without some or all of these specific details.

Aspects of the present disclosure include techniques for providing an interactive retail store shopping experience. Consistent with some embodiments, the interactive shopping experience begins with an individual making an appointment with a retailer by receiving an email inviting him or her. Upon receiving the email, the individual can make an appointment at the retail store using the conversational elements included in the message, and select several items of interest (eg dresses and handbags) sold at the interactive retail store. As used herein, "individual", "consumer", "customer", or "user" may be used interchangeably, and may refer to a person (eg, a human) who uses the service described herein. . As used herein, the term "retail store" refers to a physical conventional retail place that sells items to the public. In addition, as used herein, the term "item" or "product" refers to a product or service provided for sale in an online or offline marketplace.

Upon arrival at the retail store, the individual may be identified and greeted by a salesperson employed at the retail store (eg, based on a photo associated with the consumer sent to the mobile device). Once the individual's identity has been authenticated by the interactive retail store system, the salesperson employed by the retail store will identify the items the consumer initially selected (e.g. dresses and handbags) when making an appointment with the changing room for the consumer. You can start to prepare.

Meanwhile, an individual can browse and select additional items (eg, shirts and jeans) offered for sale at the retail store. Once she, as an individual, is handed over to the dressing room, she is authorized to access the dressing room once authenticated, for example based on information provided by the user's client device, facial recognition, password or pin number, or biometric data. The changing room can automatically identify the items brought into it (e.g. dresses, handbags, shirts, and jeans) using, for example, a radio frequency identification (RFID) tag attached or embedded in the item. Includes an interactive mirror system. The interactive mirror system may look like a normal dressing room mirror to an individual at least initially, but using a built-in display, a graphical user interface (GUI) element with multiple user interfaces (UI) can be mirrored by the consumer. It can also be displayed next to or superimposed on the image reflected in the image. For example, the interactive mirror system can display each item within the changing room and additionally, an accessory item such as an accessory (e.g., a belt) or an alternative item (e.g., a dress of a different color). Can be displayed.

The interactive mirror also includes a touch-capacitive surface that can receive user input and allow the user to interact directly with the displayed GUI. For example, a customer may request jeans of different sizes from UI elements provided by the interactive mirror system. Upon receiving such input, the interactive mirror can send a notification to the salesperson requesting an alternative size. The interactive mirror system may also have drawing features that allow the user to "draw" an item (eg, beard, flower, funny face) on the display.

The interactive mirror system also allows individuals to customize the changing room environment. For example, the consumer can adjust the lighting and background of her reflection in the mirror to simulate the environment in which she intends to wear a particular item she is wearing.

After selecting the item she wants to purchase, the individual can leave the changing room and begin the checkout process. In some embodiments, the individual may use her own mobile device to complete the purchase of the item. In another embodiment, an individual may use an interactive mirror to close the transaction. In another embodiment, the consumer may show which item is the item she wants to purchase by placing the item in a designated area of the dressing room (e.g., within a specific corner or on a specific shelf), where the purchase is at the retail store. Can be handled automatically by

Once payment of the item is completed, the salesperson can give the individual the packaging of the purchased item, and discuss the purchase with the consumer. The salesperson can then use the mobile application to store a record of the information they communicated with the individual. These records can be kept by the retailer and used to improve another shopping experience. Such records may also be transmitted as feedback to the creator of the item (eg, designer, manufacturer, or producer) to improve future cascading events.

After leaving the store, the individual can receive a message with a reminder of her experience. Messages include, for example, a record of items purchased (e.g., invoices or receipts), a list of all items worn by the consumer (e.g., jeans, belts, dresses, and handbags), and other items of interest to the individual (e.g. For example, it may include a list of items she has viewed) and suggestions for additional items that may be of interest to the individual. The message can also cause the consumer to purchase and deliver any referenced item in the future.

If an individual changes her mind about one of the items, she can return the item to the retailer for return. Items can be quickly identified when an individual enters a store (eg, using RFID) or at a kiosk with such identification capabilities. Since each item is uniquely identified, once the item is identified, it is also easy to identify transaction details regarding previous purchases. Item returns can then be processed using the transaction details of the purchase.

1 is a system diagram illustrating various functional components of a networked retail store system 100 that provide interactive functionality to consumers in a retail store, consistent with some embodiments. In order not to obscure the subject matter of the present invention with unnecessary details, several functional components (eg, modules and engines) not closely related to conveying an understanding of the subject matter of the present invention have been omitted from FIG. 1. However, those skilled in the art will readily appreciate that various additional functional components may be supported by networked retail store system 100 that facilitates additional functionality not explicitly described herein. Further, while several functional components of networked retail store system 100 are discussed in the singular sense, it will be appreciated that many instances of one or more of the several functional components may be used.

As illustrated, the networked retail store system 100 includes a retail store server 102 that provides processing power and external network connectivity to the networked retail store system 100. The retail store server 102 may communicate and exchange data inside and outside the networked retail store system 100 related to various functions and aspects associated with the networked retail store system 100 and its users. For example, the retail store server 102 may include an item module 104 that provides item tracking services to the networked retail store system 100. The retail store server 102 also includes a payment module 106 that provides a plurality of payment services and functions to individuals visiting the interactive retail store.

The retail store server 102 is communicatively connected to a database 108 that stores data such as items, transaction histories, and member profiles, for example. An item may contain a record of each uniquely identified item provided for sale by the retailer. Such records may include detailed product information (eg, description, size, price, brand, style, fabric, and color) per item. The database 108 may include several databases that may be located either inside or outside the networked retail store system 100.

As illustrated in FIG. 1, the networked retail store system 100 also includes an interactive wall display 110, an interactive mirror display 112, and an interactive product display 114, all of which are And is configured to communicate with the retail store server 102 via an internal network 101. As discussed in more detail below, each interactive wall display 110, interactive mirror display 112, and interactive product display 114 can also be accessed via an external communication network (e.g., the Internet). Data can be transferred and exchanged. As shown, the interactive wall display 110 and the interactive product display 114 include at least one display unit 116. The display unit 116 is responsible for presenting information to the consumer. The display unit 116 may be, for example, a light emitting diode (LED) capable of displaying simple text or a visual display device such as a monitor or television capable of rendering a colorful and interactive GUI to a consumer. In some embodiments, display unit 116 is a touch capacitive display surface capable of receiving and processing input provided from an individual.

The interactive product display 114 may also include an identification unit 118 capable of identifying items offered for sale by a retail store to which the networked retail store system 100 is associated. The identification unit 118 may include an RFID reader capable of requesting and obtaining information from an RFID tag or other similar device attached or embedded in an item provided for sale by the retailer.

As illustrated in FIG. 1, the networked retail store system 100 also includes at least one (e.g., retailer) configured to communicate and exchange data with other components of the networked retail store system 100 via an internal network. A salesperson device 120 (operated by a salesperson in the store). The salesperson device 120 may be any of a variety of types of computing devices. The salesperson device 120 executes the salesperson application 122 to support the salesperson when supporting the customer. For example, the salesperson application 122 works with the payment module 106 to process payments from individuals. The salesperson application 122 also operates in conjunction with the item module 104 to allow the salesperson to monitor the items of an item in the retail store. In addition, the salesperson application 122 may enable communication with customers using other components of the networked retail store system 100. In addition, the salesperson application 122 may allow the salesperson to control the functions of other components of the networked retail store system 100.

Networked retail store system 100 may also communicate with a client device (not shown) of a customer (eg, a non-sales employee). Such devices use a communication protocol (e.g. Bluetooth low energy (BLE) or Near Field Communication (NFC)) that allows direct communication with a store network (e.g. WiFi) or component. This allows direct communication with any component of the networked retail store system 100. Alternatively, a customer's client device may communicate with the networked retail store system 100 using an external network (eg, the Internet). More details regarding such a client device are discussed in connection with FIG. 2 below.

As illustrated in FIG. 1, the networked retail store system 100 also includes an RFID reader 124, a lighting array configured to communicate and exchange data with other components of the networked retail store system 100 via an internal network. 126), and a beacon 128. Consistent with some embodiments, an RFID tag or similar device may be attached, embedded, or associated with an item provided for sale (e.g., clothing, handbag, jewelry, sunglasses) to uniquely identify the item. have. The RFID reader 124 can be used to obtain information from such RFID tags, so that the RFID reader 124 can identify an item provided for sale. For example, the RFID reader 124 may transmit a response or question signal that causes the RFID tag to provide, within the scope of the RFID tag, a response including information about the item to which the tag is attached. This information may include, among other things, the identifier of the item.

The lighting array 126 is a collection of network controllable lighting bulbs such as Phillips Hue® lighting bulbs or equivalents. The lighting array 126 may include a centralized controller or hub that is communicatively connected to an aggregate of network-controllable lighting bulbs to provide an interface for controlling the settings of the lighting bulbs. In some embodiments, the lighting bulb can be directly controlled without the need for a centralized controller or hub.

The beacon 128 may be a hardware module that broadcasts a signal using a low-power data transmission protocol such as BLE, and may enable precise indoor geo-position capability. In addition, the beacon 128 may provide interaction and interworking according to ancillary situations by starting a specific application (eg, “app” running on a client device) functionality in a proximity device.

FIG. 2 is a network diagram illustrating a network system 200 with a client-server architecture configured to exchange data between the networked retail store system 100 and the network-based marketplace 202, consistent with some embodiments. The network system 200 may include a networked retail store system 100, a network-based marketplace 202 in communication with a client device 204 and a third party server 206. The networked retail store system 100 is shown as forming part of a service that is separate and distinct from the network-based marketplace 202 in FIG. 2, but in another embodiment, the networked retail store system 100 is network-based. It will be appreciated that it may be included as part of the marketplace 202, or may function as an extension of the network-based marketplace 202.

The network-based marketplace 202 communicates and exchanges data inside the network system 200 related to the network system 200 and various functions and aspects associated with its users. Network-based marketplace 202 may provide server-side functionality to client devices 204 via network 208 (eg, the Internet). The client device 204 may be operated to exchange data over the network 208 by a user of the network system 200. Such data exchange may include transmitting, receiving, and processing data about users and content of network system 200 to and from the network system 200. The data is not limited to this, but among other things, images; Video or audio content; User preferences; Product and service feedback, advice, and reviews; Product and service manufacturer and vendor recommendations and identifiers; Listing of products and services associated with buyers and sellers; Advertising of products and services; Auction quotes; Transaction data; And social data.

In various embodiments, data exchanged within the network system 200 may depend on one or more clients or a user selection function available through a user interface (UI). For example, the UI may be specifically associated with a web client 210 (eg, a browser) running on the client device 204 and communicating with the network-based marketplace 202. The UI may also be a client application, such as a client application designated to interact with a networked retail store system 100, a network-based marketplace 202, or a third party server 206 (e.g., one or more servers or client devices). It may also be associated with an application 212 running on the device 204. The application 212 communicates to the user, for example, with a salesperson in a retail store, acquires item information, acquires ancillary details about an item provided for sale, stores the item for future acquisition, and To the electronic shopping cart, providing feedback on the item, and completing a purchase for the item.

Various types of devices (e.g., smart phones, tablet computers, personal digital assistants (PDAs), personal navigation devices (PNDs), portable computers, desktop computers, laptops or netbooks, wearable computers) The client device 204, which may be any of a device, a global positioning system (GPS) device, a data enabled book reader, or a video game system console), is a connection 214 ) Through the network 208 (eg, the Internet or a wide area network (WAN)). Depending on the type of client device 204, any of a variety of types of connections 214 and networks 208 may be used. For example, the connection 214 may be a Code Division Multiple Access (CDMA) connection, a Global System for Mobile communications (GSM) connection, or another type of cellular connection. Such connection 214 can be any of a variety of data transmission technology, such as Single Carrier Radio Transmission Technology (3xRTT), Evolution-Data Optimized (EVDO) technology, general packet radio service ( General Packet Radio Service (GPRS) technology, Edge (Enhanced Data rates for GSM Evolution, EDGE) technology, or other data transmission technology (eg, 4G radio, 4G network). When such a technology is employed, the communications network 208 may include a cellular network with a plurality of cell sites that overlap with geographic coverage and are interconnected by a cellular telephone switch. These cellular telephone switches may be connected to a network backbone (eg, a public switched telephone network (PSTN), a packet-switched data network, or other type of network).

As another example, the connection 214 may be a Wireless Fidelity (Wi-Fi, IEEE 802.33x type) connection, a Worldwide Interoperability for Microwave Access (WiMAX) connection, or another type of wireless data connection. Such implementation In an example, communication network 208 may include one or more wireless access points connected to a local area network (LAN), WAN, Internet, or other packet-switched data network. ) Can be a wired connection, for example an Ethernet link, and the communication network 208 can be a LAN, WAN, Internet, or other packet-switched data network, so a variety of different configurations are obviously expected.

In particular, referring again to the network-based marketplace 202, the API server 216 and the web server 218 are connected (for example, through a wired or wireless interface), and each programmatic web interface is used as the application server 220. To provide. The application server 220 may host one or more applications such as, for example, a marketplace application 222 and a payment application 224. Application server 220 may also host a plurality of user accounts of users of network-based marketplace 202 that may be stored in database 228.

The marketplace application 222 provides a plurality of marketplace functions and provides services to users who access the network-based marketplace 202. For example, the marketplace application 222 may provide a plurality of postings, listings, and pricing mechanisms so that a seller can list (or post) information related to a product or service for sale, and May express interest in such a product or service or may indicate a desire to purchase a product or service, and the price required for a transaction regarding the product or service may be determined.

The payment application 224 provides a plurality of payment services and functions to a user. For example, the payment application 224 allows the user to accumulate a value (e.g., in a commercial currency such as US dollars or a dedicated currency such as "points") in an account, and then later add the accumulated value to the marketplace application ( 222) to exchange for products (for example, goods and services) that can be used. Described with some exemplary embodiments, the payment module 224 generally includes a value (e.g., a payee) from an account associated with one party (e.g., sender) to another account associated with another party (e.g. For example, funds, reward points, etc.) can be transferred.

As illustrated in FIG. 2, application server 220 is connected to database server 226 that facilitates access to database 228. In some examples, application server 220 can directly access database 228 without the need for database server 226. In some embodiments, the database 228 may include a plurality of databases that may be inside or outside the network-based marketplace 202.

The database 228 stores data regarding the network system 200 and various functions and aspects associated with users of the network system. For example, user accounts of users of network-based marketplaces 202 may be stored and maintained in database 228. Each user account may contain user data that describes aspects of a particular user. User data may include demographic data, social data, user preferences, and financial information. Demographic data may include information describing one or more characteristics of a user, for example. Demographic data may include, for example, gender, age, location information, employment history, education history, contact information, family relationships, or user interests. Financial information may be, for example, account number, credentials, password, device identifier, username, phone number, credit card information, bank information, transaction history, or other financial information that may be used by the user to facilitate online transactions. Such as may include the user's private financial information. The transaction history includes information related to transactions of goods or services (collectively referred to as "items" or "products") that may be provided for sale by merchants using marketplace services provided by the network-based marketplace 202 do. The transaction history may include, for example, a description of a product purchased by a user, an identifier of the product, a category to which the product belongs, a purchase price, a quality, or a number of bids.

User data may also include a record of user activity. Thus, the network-based marketplace 202 uses one or more devices (e.g., client devices 204) with various modules of the network system 200 to monitor, track, and record user activities and interactions. can do. Each user session may be stored in the database 228 as part of an activity log, and each user session may also be maintained as part of user data. Accordingly, user data is determined by acquiring past keywords performed by the user, web pages viewed by each user, products added to user wish list or watch list, products added to electronic shopping cart, and user You can include products you own.

2 also illustrates a third party application 230 running on a third party server 206 that may provide one or more services to a user of the client device 204. The third party application 230 may programmatically access the network-based marketplace 202 through a programmatic interface provided by an application program interface (API) server 216. Similarly, the API server 216 may provide programmatic access to the network-based marketplace 202 to the networked retail store system 100.

The third-party application 230 may be associated with an organization that processes transactions with the client device 204 or provides services to the client device 204. For example, third-party applications 230 may be network-based social networking platforms (e.g., Facebook®, Twitter®, Google+®, etc.) providing a platform for members to build and maintain social networks and relationships, among others. Or Pinterest®, LinkedIn®, etc.). For this purpose, the social network platform may allow members to share thoughts, photos, posts, activities, events, and interests with other members of the social network. Social network platforms often provide a representation of each member in the form of a social network profile, and also maintain information about various aspects of each member, referred to herein as “social data”. Each member's social data includes demographic information (e.g. gender, age, relationship status, employment status and history, household size), geographic information (e.g. hometown, current location, places visited), interests, and Intimacy (eg, items that a member “liked”), a list of social network connections, and a history of the user's social network activity.

For the purposes of this disclosure, a “connection”, also referred to as “affiliating” in a social network, refers to situations where there is mutual agreement between members of the social network linked to the social network, as well as additional actions taken by other members. Without, you can include situations where there is only one acknowledgment about "connection". In a mutually agreed situation, two members with a "connection" acknowledge and respond to the establishment of the connection (eg "friend"). Similarly, in one acknowledgment situation, a member may choose to "follow" or "watch" another member. In contrast to mutual agreement, the concept of "following" another member is typically a one-sided action because it may not require acknowledgment or approval by the member being followed.

For the purposes of this disclosure, “social network activity” refers to user interaction (eg, create, share, view, comment) with entries (eg, text and image posts, links, messages, messages, invitations) collectively. , Providing feedback, or expressing interest). Such social network activity may include entries intended for a particular social network connection or group of social network connections as well as entries intended for the general public. Depending on the social network platform and the private settings of its members, social network activity can be posted in the entry and activity feed post, wall post, status update, tweet, pinup, likes. It may include entries such as doing things, sharing content, or checking in.

While the various functional components of the network system 200 are discussed in the singular sense, it will be appreciated that multiple instances of one or more of the various functional components may be used. Moreover, although the network system 200 shown in FIG. 2 employs a client-server architecture, the subject matter of the present invention is of course not limited to such an architecture, for example, an event-driven system, a distributed system, Or the same application can be found in peer-to-peer architecture systems. The various functional components of the application server 220 may also be implemented as standalone systems or software programs that do not necessarily have networking capabilities.

3 is a block diagram illustrating an exemplary embodiment of several modules forming a marketplace application 222 provided as part of the network system 200 of FIG. 2. As those of ordinary skill in the relevant computer and Internet-related technologies understand, each component (e.g., a module or engine) illustrated in FIG. 2 includes a set of logic (e.g., executable software instructions) and It may represent the corresponding hardware (eg, memory and processor) for executing the logic set. In addition, each component (e.g., module or engine) illustrated in FIG. 2 is communicatively connected to other components and various data sources (e.g., through an appropriate interface), so that information is transferred between components. Or allow components to share common data and access that shared data. Moreover, each component illustrated in FIG. 2 may be hosted on a dedicated or shared server machine communicatively connected to enable communication between server machines. The various components illustrated in FIG. 3 may also access database 228.

The marketplace application 222 may provide a plurality of posting, listing, and pricing mechanisms so that a seller can list (or post) information related to a product or service for sale, and a buyer can An interest in a service may be expressed or a desire to purchase a product or service may be indicated, and the price required for a transaction about the product or service may be determined. For this purpose, the marketplace application 222 is an auction format listing and pricing mechanism (e.g., English auction, Dutch auction, Vickrey, Chinese auction, Double auction, reverse auction, etc.) It is shown as including a posting module 300 and an auction module 302 that support. The auction module 302 also provides a plurality of features that support such auction format listings, such as a lowest auction price feature that allows the seller to specify a reserve price associated with the listing, and an automated proxy bid for the bidder. It can provide a callable surrogate-bid feature.

The fixed price module 304 may support a fixed price list format (eg, a traditional classified advertisement list or catalog list) and a buyout-type list. Specifically, the list of canteen (including, for example, Buy-It-Now (BIN) technology developed by eBay Inc. of San Jose, Calif.) is provided along with the list of auction types. It may be provided, and the buyer may also be able to purchase a product or service offered for sale through an auction at a fixed price that is usually higher than the starting price of the auction.

The store module 306 allows the seller to store a list of the seller's products ( eg, goods and/or services) that may be branded by and for the seller, or otherwise customized, in a "virtual" repository. Can be organized into groups at Such virtual repositories can also provide unique and personalized promotions, incentives, and features to the seller. In one embodiment, a list or transaction associated with the virtual repository and its features may be provided to one or more users.

The discovery of the network-based marketplace 202 may be facilitated by the discovery module 308. For example, the search module 308 may enable acquisition of keywords in a list posted through the network-based marketplace 202, among others. The search module 308 may also allow browsing the various categories, catalogs, items, social networks, and review data structures within the network-based marketplace 202. Various other search modules 308 (eg, an external acquisition engine) may be provided to supplement the acquisition and tour modules.

The electronic shopping cart module 310 creates an electronic shopping cart used by the user of the network-based marketplace 202 to add and store the products (e.g., goods and services) listed by the storage module 306, and Used to maintain. The electronic shopping cart module 310 can also be used to "check out", meaning that a user can purchase products on an electronic shopping card. The electronic shopping cart module 310 facilitates transactions by automatically finding products loaded in the electronic shopping cart from at least one or all of a set of predefined sellers, comparison shopping sites, auction sites, etc. I can. In various embodiments, the criteria for selecting a seller or seller to purchase include, but are not limited to, criteria such as lowest price, fastest shopping time, preferred or best rated seller or seller, or any combination thereof. can do.

The messaging module 312 is responsible for generating messages and delivering the messages to users of the networked retail store system 100. Such messages may, for example, advise the user about the status of the listing in the networked retail store system 100 (eg, provide a "higher bid" notification to the bidder during the auction process or provide promotional and merchandising plan information. To provide to users). The messaging module 312 may utilize any one of a plurality of message delivery networks and platforms to deliver messages to users. For example, the messaging module 312 may include electronic mail (e-mail), instant message (IM), short message service (SMS), text, facsimile, or voice (e.g., wired Voice over IP (Voice over IP) messages over (e.g., Internet), plain old telephone service (POTS), or wireless (e.g., mobile, cellular, WiFi, WiMAX) networks Can deliver.

The recommendation module 314 provides an item recommendation service and function to a user. The recommendation module 314 may receive a recommendation request and then provide a recommendation to the user based at least in part on information about the user maintained as part of the user data. In some embodiments, the recommendation module 314 may automatically generate and provide recommendations based on the user's activity. The recommendation provided by the recommendation module 314 may contain one or more items provided for sale that may be of interest to the user. For example, referrals are based on previous products purchased by the user, web pages viewed by the user, or items that have received favorable feedback by the user, items owned by the user, or items that are of interest to the user while shopping in a retail store. Can be based.

Networked retailer system 100 itself or one or more parties transacting through networked retailer system 100 may run a loyalty program supported by loyalty module 316. For example, a buyer may earn royalties or promotion points for each transaction established with a specific seller or completed with a specific seller, and a user may be provided with a reward for exchanging accumulated loyalty points.

4 is a diagram illustrating several instances of an interactive product display 114 in accordance with some exemplary embodiments. In particular, FIG. 4 illustrates interactive product displays 400 and 402. As shown in FIG. 4, each interactive product display 400 and 402 includes a shelf 404 that displays display items 406 and 408, respectively. Shelf 404 may have one or more built-in identification units 118 for identifying items 406 and 408 overlying it. For example, an RFID tag may be attached to the items 406 and 408, and the identification unit 118 may, inter alia, an RFID reader 124 that obtains information from an RFID tag containing a unique identifier of the items 406 and 408. ) Can be included. In another example, a paper tag with a barcode may be attached to items 406 and 408, and identification unit 118 may utilize a barcode scanner to uniquely identify items 406 and 408.

Upon identifying the items 406 and 408, the interactive product display 400 and 402 displays items 406 such as item name, type or other classification, brand, price, size, color, and style from the retail store server 102. And 408) to obtain detailed product information. The LED display unit 410 (eg, an instance of the display unit 116) included in the interactive product displays 400 and 402 shows at least part of detailed product information. In particular, as shown in Fig. 4, the LED display unit 410 of the interactive product display 400 and 402 shows the item name and price.

4 also illustrates the rendering capabilities of the secondary display unit 412 (eg, a video display tower) of the interactive product display 402 to which the shelf 404 is attached. As shown, the display unit 412 may display a background image that can be changed to, for example, provide a seasonal atmosphere to a retail store in which the display unit is located. In some embodiments, the salesperson may select an image for display (eg, using the salesperson application 122). In some embodiments, a consumer in a retail store can select an image for display using an application running on his mobile device, which is an application specifically designed for use with the networked retail store system 100. to be. In some embodiments, the interactive product display 402 may be configured to display, for example, an attribute of the displayed item (e.g., style or color), seasonal variation, location, temperature, activity in a retail store, selected theme, and recent reported values. Automatically selects an image for display based on an upcoming event or an upcoming holiday.

5 is a diagram illustrating an instance of an interactive product display 114 in accordance with some alternative exemplary embodiments. In particular, FIG. 5 illustrates an interactive product display 500 in the form of a display case with an embedded display unit 502 in this exemplary embodiment. As shown, the display unit 502 may provide a graphical user interface (GUI) including information on each item included in the display case. The display unit 502 of the interactive product display 500 may include a touch capacitive surface that allows a user to directly interact with elements of the GUI. For example, the display unit 502 allows the consumer to select a product from a GUI included in the display case, and then the interactive product display 500 causes the item to be illuminated or otherwise visually match other items in the display case. Make it distinct. As another example, display unit 502 allows a consumer to interact with a GUI element used to call a salesperson for immediate assistance.

6A is a diagram illustrating an instance of an interactive wall display 110 in accordance with some exemplary embodiments. The interactive wall display 110 may occupy at least a portion of an interior or exterior wall of a retail store. The interactive wall display 110 may be designed to provide an aesthetic complement to the retail store interior or exterior.

As shown, the display unit 116 of the interactive wall display 110 is an electronic video display showing various image content (eg, background image). Image content may be a single image, a slideshow of images, or a video. The selection of image content may be based on user input, or may be performed automatically based on, for example, seasonal fluctuations, location, temperature, activity in the retail store, the selected theme, events with recent coverage values, or upcoming holidays. have.

The interactive wall display 110 may be configured to detect the presence of an individual in proximity. For this purpose, the interactive wall display 110 is, for example, a motion sensor (e.g., Microsoft Kinect, passive infrared (PIR), Ultrasonic, microwave ( Microwave, or any number of sensors that detect the presence of an individual, such as a tomographic motion detector, a thermal sensor, a noise sensor, GPS, or any combination thereof. When an individual close to the interactive wall display 110 is detected, the displayed content may be changed.

For example, when the presence of a nearby consumer (based on data received from an embedded motion sensor) is detected, the interactive wall display 110 allows the consumer to browse or purchase items offered for sale in a retail store. For example, you can show an interactive GUI (via a touch capacitive surface). As an example, FIG. 6B is a diagram illustrating the GUI 600 shown by the interactive wall display 110 in response to detecting the presence of an individual 602 according to an exemplary embodiment. In particular, FIG. 6B illustrates that the interactive wall display 110 displaying the GUI 600 is superimposed over image content. The GUI 600 identifies items offered for sale at a retail store and provides detailed product information (eg, photos, descriptions, prices, and available items) about those items.

In some embodiments, the interactive wall display 110 is configured to identify and authenticate a detected close individual. The interactive wall display 110 can identify and authenticate an individual using, for example, RFID, biometric data, passwords or other login certificates, or credit cards. Once the individual 602 is identified, the interactive wall display 110 can acquire user data describing the individual 602 (eg, maintained by the networked retail store system 100). User data may be used by the interactive wall display 110 to provide a customized GUI tailored to the user's preferences and interests. The custom GUI also allows the individual 602 to explicitly or (e.g., electronically shop the item) (e.g., by adding the item to a wish list, or through some other mechanism such as "Like" on Facebook). Items that have previously expressed interest can be identified implicitly based on online behavior (adding to a cart or repeatedly visiting a specific item page list).

7 is a diagram illustrating an interactive retail store changing room 700 with an interactive mirror display 112 in accordance with some exemplary embodiments. The interactive retail store changing room 700 is an exemplary retail environment in which the interactive mirror display 112 can operate, and in another embodiment, the interactive mirror display 112 is a cash register, a toilet or rest area, a lobby, or It can be utilized in other retail environments, such as the space in front of a store next to or behind a waiting area, or in a showroom (eg, part of a retail store where items are displayed).

As shown, the interactive mirror display 112 provides a GUI 702 with an image of an individual 704 wearing clothes in the changing room 700 or a reflection in the mirror. The interactive mirror display 112 includes two modes of operation. In a first mode of operation, the interactive mirror display 112 functions as a mirror-like surface, and consequently the interactive mirror display 112 may appear to the individual 704, at least initially, like a normal dressing room mirror. Upon detecting the presence of the individual 704, the interactive mirror display 112 can transition to a second mode of operation shown in FIG. 7, in which the interactive mirror display 112 receives user input and It functions as a touch display surface capable of showing 702. Thus, while the interactive mirror display 112 is in the second mode of operation, the individual 704 interacts directly with the GUI 702 using a touch gesture (e.g., zooms in, zooms out, or moves to another location). )can do.

The GUI 702 identifies each item brought to the interactive changing room 700, for example, and provides detailed product information (eg, price, brand, color, size) about the item. The GUI 702 may further include one or more selectable elements (eg, buttons) that allow the individual 704 to request assistance from the salesperson. For example, the individual 704 may use the GUI 702 to request a different size or color of an item brought to the changing room 700. The GUI 702 may also allow an individual to browse other items offered for sale at a retail store, and may be used by the individual 704 to provide feedback related to the item. The GUI 702 may also include one or more selectable elements (eg, buttons) to select and request feedback from other user groups. Individual 704 may also use GUI 702 to complete the purchase of any item brought to locker room 700.

In an example of the operation of the interactive mirror display 112, the individual 704 may have already identified clothing and accessories that she owns (e.g., using the marketplace application 222), and once the individual 704 ) Is authenticated, the individual's user data is accessed and items owned by the individual can be identified therefrom. The image of the item can then be digitally superimposed on the image or mirrored view of the individual 704 provided by the interactive mirror display 112. In this way, an individual can know what particular item she is trying on is likely to be an item she already owns.

In addition, GUI 702 may allow individuals 704 to specify one or more preferences that may be used to adjust lighting settings of overhead lighting array 706. Preferences may also be operated to adjust the background image content provided on the video wall 708 located in the changing room 700 opposite or adjacent to the interactive mirror display 112. Video wall 708 is an electronic video display or screen capable of rendering image content. Rendering image content may be for the purpose of reproducing or otherwise imitating an environment in which clothing may be worn (eg, a beach). In some embodiments, video wall 708 may be an instance of interactive wall display 110.

FIG. 8 is a block diagram illustrating various functional components of an interactive mirror display 112 provided as part of a networked retail store system 100, consistent with some embodiments. Although several functional components of the interactive mirror display 112 are discussed in the singular sense, it will be appreciated that multiple instances of any of the several functional components may be used. As shown, the interactive mirror display 112 includes a display unit 800, a controller 802, a camera 804, an RFID reader 806, and a motion sensor 808, all of which are For example, it is configured to communicate over a bus, shared memory, network or switch).

The display unit 800 is an electronic visual display having two operation modes. The first operation mode is an operation mode of a mirror-shaped surface that reflects an image. In some embodiments, display unit 800 may include one or more layers that provide a naturally reflective surface, whereas in some other embodiments camera 804 is used and the image feed captured from camera 804 is the display unit. It is provided within 800 and may be configured to provide a mirror-like reflection. While in the first mode of operation, the display unit 800 can be viewed to the individual like a normal mirror such as is commonly used in traditional retail dressing rooms. The second operation mode is an operation mode of a touch screen display surface capable of displaying content and receiving user input. In this way, the display unit 800 allows a user to directly interact with what is being displayed. While operating in the second mode, the display unit 800 simultaneously displays information and enables user interaction while maintaining the reflection quality of the first mode.

The camera 804 is a device that records visual images. The camera 804 is consistent with some embodiments and may be configured to record an image feed (eg, a sequence of visual images) that may be stored or transmitted as image data. The RFID reader 806 is a device that acquires information from an RFID tag. Consistent with some embodiments, the RFID reader 806 may transmit an encoded radio signal (also referred to as “question signal” or “question data”) to an RFID tag, which will ultimately respond with an identifier and other information. I can. The motion sensor 808 is a device configured to detect a moving object such as a person. Thus, the motion sensor 808 may use multiple sensor technologies, such as passive infrared (PIR), microwave, ultrasonic, or tomographic motion sensors, for example. In some embodiments, motion sensor 808 may operate in conjunction with camera 804 to detect moving objects.

The controller 802 is an interface module 810, an authentication module 812, an identification module 814, a communication module 816, a feedback module 818, a recommendation module 820, a social module 822, a poll module 824, a custom module 826, and a purchasing module 828, all of which are configured to communicate with each other (eg, via a bus, shared memory, network, or switch). As will be appreciated by those of ordinary skill in the relevant computer and Internet-related technologies, each module illustrated as being included as part of the controller 802 in FIG. 8 is a set of logic (e.g., executable software instructions). ) And corresponding hardware (eg, memory and processor) for executing the logic set. In addition, any two or more of these modules may be combined into a single module, and functions described for a single module herein may be partially divided among several modules.

The interface module 810 is configured to generate and present a presentation of a GUI and other content (eg, video, image, or text) to a user . The interface module 810 may process a user input received together with the display unit 800 and provide information to a user. The information may be provided by the interface module 810 so as not to interfere with an individual's reflection in the mirror utilizing the functionality of the interactive mirror display 112.

The authentication module 812 is used to identify and authenticate individuals. In some embodiments, authentication module 812 may authenticate an individual using a standard social network check-in mechanism. Consistent with some embodiments, the authentication module 812 may also authenticate users using Beacon® technology designed by PayPal®. Additionally or alternatively, the authentication module 812 provides the individual with a phone number, pin number, password, or other information associated with the individual's account maintained by the networked retail store system 100 or network-based marketplace 202. You can be prompted to enter a password. The authentication module 812 may also use various other authentication mechanisms, such as face recognition, voice recognition, fingerprint recognition, gait or height measurement, and other biometric data recognition mechanisms, alone or in combination. Upon authenticating the individual, the authentication module 812 may obtain user data regarding the individual from the retail store server 102 or the network-based marketplace 202. The authentication module 812 may obtain social data about the authenticated individual from one or more social network platforms (eg, hosted by the third party server 206 ).

Product identification module 814 is configured to identify products offered for sale by the retail store on which the interactive mirror display 112 operates. Each item can be uniquely identified and tracked using information stored in item module 104 and database 108. Each item can be uniquely identified using, for example, an RFID tag, barcode, serial number or other such identifier. Depending on how each item is uniquely identified, the product identification module 814 is not limited to this, but an item such as an RFID reader 806, a barcode scanner, a keypad, or a keypad or other input device that receives an identifier from an individual. A variety of techniques for identifying a can be used, or various techniques using image processing and analysis techniques for automatically recognizing an item in an image received from a camera can be used.

The communication module 816 is responsible for facilitating communication between an individual and a sales person. Such communication may include, for example, a request for an alternative item (eg, a different size, color, or style); Request for additional items; Feedback related to item, retailer, or salesperson performance; Request for help; Payment information; And promotion or discount sales. Such communications may be received by or transmitted to any of the networked retailer system 100 or functional components of the networked system 200. In addition, the communication module 816 may be operable to transmit a message (eg, an SMS text message or email) to a consumer's client device in the retail store with the messaging module 312.

The feedback module 818 is configured to obtain feedback from a consumer related to the item. The feedback module 818 may be from information entered by a salesperson at the salesperson device 120, from an individual via the interactive mirror display 112 or the touch display screen functionality of the consumer's client device 204, or (e.g. For example, a consumer may directly receive feedback information from an individual's in-store auction) who tries on an item but does not purchase it. In some embodiments, the feedback module 818 may operate with the interface module 810 to provide a selectable GUI element that provides feedback related to the item. Such feedback may indicate, for example, that the item was too expensive, the item did not fit well, or that the item was not aesthetically pleasing.

The feedback module 818 may also be configured to track the amount of time an individual wears a particular clothing (e.g., while trying on an item in a dressing room), from which information the feedback module 818 You can determine a metric for an individual's purchase intention or interest. For example, if an individual wears a shirt for 10 seconds and then takes off the shirt, he is probably paying much less attention to that style of shirt than the shirt he wore for five minutes with various other clothing combinations.

The feedback module 818 may also track other information useful in determining the purchase intention and interest of an individual's item. For example, the feedback module 818 may track the percentage of individuals who tried on a particular item and did not purchase. The feedback module 818 can also track the average time every individual wears a particular outfit.

The feedback information acquired by the feedback module 818 may be recorded and stored as user data that is part of each user's user account of the networked retail store system 100 or network-based marketplace 202. Feedback information can also be monitored by the retailer and provided anonymously to the creator of the item (e.g., designer, manufacturer, or producer) in real time, pertinent to how a particular item is running within a particular demographic. And can provide feedback divided into pieces. In this way, items can be moved from one store to the next more quickly if there is insight into such behavior. Also, if the item is not converted to sale, changes can be made in the product line.

The recommendation module 820 may be configured to provide a recommendation for an additional item or a suggestion for an alternative item. In some embodiments, the recommendation module 820 may operate together with the recommendation module 314 of the marketplace application 222 to provide a recommendation for an item provided for online sale to an individual. The recommendation provided by the recommendation module 820 may be based on items previously purchased by the individual, items owned by the individual, items that the individual has shown interest in, personal interests, or other user data about the individual. Consistent with some embodiments, the recommendations provided by the recommendation module 820 may include personal preferences and history as well as editorial suggestions of retailers.

The social module 822 provides a plurality of social shopping services to users of the interactive mirror display 112. Consistent with some embodiments, social module 822 may be operable to simultaneously display one or more other users at a remote location with interface module 810 and authenticated by different instances of interactive mirror display 112. . For example, if a group of bridesmaids wears bridesmaid dresses in several different locations, they can simultaneously go to their respective retail stores to try on the dresses, and images of themselves wearing the dresses in real time with other members of the group. You can share.

The social module 822, together with the interface module 810, also includes the user's social network connections that have authorized them to verify the'feed' of the user's social network connections from other instances of the interactive mirror display 112. It may be operable to provide a GUI containing a list. The list of social network connections may be included as part of social data obtained from one or more social networks. Upon receiving a selection of a connection among social network connections, the social module 822 may provide a communication interface enabling users to communicate with each other. Voice and other means of communication can be integrated to facilitate communication. In this way, people located in different stores or territories can go'shopping' with their friends and provide real-time inputs on purchasing decisions.

The poll module 824 may be utilized by an individual to receive feedback regarding items he or she intends to purchase. For this purpose, an image of an item is captured from an image feed generated by the camera 804, and one or more users' input for that item (e.g., in the form of comments, votes or polls). Sent to the computing device. In the case where the item is clothing, the image may include an individual wearing the clothing. The group to which the image is sent is an individual's social network connection selected by the user, a subset of the user's social network connections identified as experts in that kind of item, or other users who have experience with the item (e.g., design director Or fashion terminator), or any combination thereof. Feedback may be aggregated and provided in real time, or may be collected and pushed to an individual's client device (eg, client device 204) at any time.

In some embodiments, the target audience for which feedback is received may be an anonymous target audience. For example, if an individual is wearing a shirt with the intention of going to a club he intends to associate with a woman, the anonymous target public selected by the poll module 824 is that the woman who enjoys the club is the individual's social Regardless of being part of the network, it could be a woman who enjoys the club (eg, as evidenced by social data). In accordance with this embodiment, various anonymization techniques for hiding the identity of an individual may be used. For example, before the user's image is transmitted to the target public, the face of an individual in the image may be blurred or otherwise distorted. As another example, the image itself may have an expiration time to provide anonymity to the individual.

The customer customization module 826 may be used to customize the retail environment (eg, changing room 700) in which the interactive mirror display 112 is located. For this purpose, the custom module 826 may adjust a plurality of preferences specifying the configuration of elements of the retail environment. Configurable elements of a retail environment may include a lighting array 126, an interactive wall display 110, and an interactive mirror display 112. Environment settings include lighting settings and background settings. The lighting settings can be adjusted to control the lighting of the retail environment and change the brightness, saturation, and hue of the lighting array (eg, lighting array 126) in the retail environment. The background setting specifies, for example, a background image displayed on an electronic video display (e.g., interactive wall display 110) located behind an individual when facing the interactive mirror display 112 .

Consistent with some embodiments, the customer customization module 826 customizes the retail environment based on user preferences. For example, the customization module 826 may operate with the interface module 810 to provide a user with a GUI that allows the user to adjust the lighting and background settings of the retail environment based on the user's tastes and preferences.

Consistent with some embodiments, the customization module 826 customizes the retail environment based on the type of clothing of the clothing or the desired use of the clothing the individual is wearing. For example, if an individual is wearing a cocktail dress that will be worn later at a cocktail party, the background (e.g., a display wall located behind the individual) can be changed to resemble a cocktail party, and the lighting will illuminate the cocktail party. It can be adjusted to reflect more accurately. In this way, the customized retail environment mimics the environment in which clothing is actually used in order to allow individuals to make better purchasing decisions. The customization module 826 may also perform retail environment customization in a predictive manner based on, for example, type of clothing, schedule integration, user's past preferences, or other user data.

Consistent with some embodiments, the customization module 826 operates with the interface module 810 to provide an image on the individual's display unit 800 within a customized environment. That is, using the camera 804 and the motion sensor 808, the contour of the individual may be determined. The interactive mirror display 112 may then replace the remaining image outside the outline with a background image selected by the individual or a background image predicted by the custom module 826 based on the type of clothing or desired use. From a personal point of view, the resulting effect is that she sees herself in the "mirror" in a customized environment, but the background itself is not reflected in the "mirror."

The purchasing module 828 is configured to facilitate purchasing items from the interactive mirror display 112. As such, the purchasing module 828 is the payment module 106 of the retail store server 102 or the payment application 224 of the network-based marketplace 202 (e.g., Paypal) from the individual's account. It can be operated to facilitate transfer of funds to an account. Purchasing module 828 may also be configured to communicate with an individual's client device (eg, client device 204) so that the individual can complete a purchase on her own device.

9 is a flowchart illustrating a method 900 of providing an interactive GUI, consistent with some embodiments. Method 900 includes computer readable instructions for execution by a hardware component (e.g., a processor) such that the steps of method 900 may be partially or wholly performed by functional components of interactive mirror display 112. And thus method 900 is described below in the form of an example with reference to an interactive mirror display. However, it will be appreciated that method 900 may be utilized in a variety of other hardware configurations and is not intended to be limited to interactive mirror display 112. For example, method 900 may be a computer for execution by one or more processors such that the steps of method 900 may be partially or wholly performed by interactive wall display 110 or interactive product display 114. It can be implemented with readable instructions.

In operation 905, the authentication module 812 identifies an individual at the retail store. For example, the authentication module 812 may identify an individual by performing facial recognition analysis on image data received from the camera 804. Once the individual is identified, in operation 910, the authentication module 812 will identify the individual's user account (e.g., maintained by the networked retail store system 100 or network-based marketplace 202). I can. Identifying an individual's user account may be based, for example, on profile image data contained in a user profile maintained as part of the user account.

In operation 915, the identification module 814 identifies an item of interest to the individual at the retail store. The item of interest is that the individual looks at the item (based on its presence in front of the item as determined by data received from the camera 804 or the motion sensor 808, for example), the individual views the item It may be identified based on picking up or holding an item, or an individual bringing the item into a dressing room (eg, dressing room 700) or other retail environment where the interactive mirror display 112 is located.

Consistent with some embodiments, identifying the item of interest may be based on a signal generated by an RFID tag attached to the item. For example, based on the known signal strength generated by the RFID tag in several ranges, the product identification module 814 allows an individual to move an item from a first location to a second location (e.g., Pick up an item or take an item from one location to another). In another example, the identification module 814 may detect the presence of such a signal in a specific area of a store for which no RFID signal has been previously detected, and based on this detection, the identification module 814 allows the individual to select the item in a specific area. (For example, it can be determined that it was taken to the changing room 700).

Consistent with some embodiments, identifying an item of interest may be based on analysis of image data received from camera 804. Image data may include one or more images that visually depict individuals and items. As such, identifying an item of interest can be achieved by receiving image data from one or more cameras, performing entity recognition on the image data, and performing multiple known image analysis and entity recognition techniques (e.g., edge detection, edge matching, grayscale). Identifying items and individuals according to any of the following techniques: matching, gradient matching, or pattern recognition; Measuring the distance between the identified item and the individual; It may include determining whether an individual is within a predefined distance of the item to ensure that the item is of real interest to the user.

Upon identifying the item of interest, in operation 920, the identification module 814 (e.g., from the database 108) provides the item's detailed product information (e.g., image, description, price, category, color, size). , Style, trademark). Consistent with some embodiments, and when accessing detailed product information, the identification module 814 transmits the query data with the RFID reader 806 to the RFID tag attached to the item and a response containing the identifier of the item from the RFID tag. Can be operated to receive. Thereafter, the identification module 814 may acquire detailed product information from the database 108 by using the item identifier.

In operation 925, the interface module 810 generates an interactive GUI using the acquired detailed product information. Thus, the interactive GUI may be any of an image, a description, a price, a category, a color, a size, a style, or a brand of an item, for example. In some embodiments, the interface module 810 may also obtain one or more coupons or advertisements (eg, from the database 108) for inclusion in the interactive GUI. Further, in some embodiments, the interactive GUI may include one or more recommendations for items similar to or related to the item of interest. In accordance with some of these embodiments, the recommendation module 820 may generate one or more recommendations based on the user profile information of the individual maintained as part of the individual user account. Accordingly, the recommendation may be based on an item owned by an individual, an item previously purchased by the individual, or an item obtained by the individual at the network-based marketplace 202.

In operation 930, the interface module 810 causes the interactive GUI to be displayed to the individual on the display unit 800 of the interactive mirror display 112. Consistent with some embodiments, causing the interactive GUI to be displayed is one set that allows the interactive mirror display 112 to receive user input from the mirror surface and transition to a touch display surface operable to provide an interactive GUI. It includes providing computer-readable instructions of. In other words, the interface module 810 causes the display unit 800 to transition from a first mode of operation (eg, a mirror-shaped surface) to a second mode of operation (eg, a touch display surface). In some embodiments, method 900 includes sending an instruction to the individual's client device to provide an interactive GUI at operation 935.

10 is a flowchart illustrating a method 1000 of providing item recommendations to individuals, consistent with some embodiments. Method 1000 includes computer readable instructions for execution by a hardware component (e.g., a processor) such that the steps of method 1000 may be partially or wholly performed by functional components of interactive mirror display 112. And thus method 1000 is described in the form of an example below with reference to an interactive mirror display. However, it will be appreciated that method 1000 may be utilized in a variety of other hardware configurations and is not intended to be limited to interactive mirror display 112. For example, method 1000 may be a computer for execution by one or more processors such that the steps of method 1000 may be partially or wholly performed by interactive wall display 110 or interactive product display 114. It can be implemented with readable instructions.

In operation 1005, the authentication module 812 identifies an individual at the retail store. For example, the authentication module 812 may identify an individual based on information transmitted by an RFID device worn on the individual or attached to the individual. Once the individual is identified, in operation 1010, the authentication module 812 may identify the individual's user account (e.g., maintained by the networked retail store system 100 or network-based marketplace 202). I can. Identifying an individual's user account may be based, for example, on profile image data contained in a user profile maintained as part of the user account.

In operation 1015, the identification module 814 identifies an item of interest to the individual at the retail store. Upon identifying the item of interest, in operation 1020, the identification module 814 (e.g., from the database 108) provides detailed product information (e.g., image, description, price, category, color, size) of the item. , Style, trademark).

In operation 1025, the interface module 810 generates an item recommendation for an individual based on user data and detailed product information of the clothing. In some embodiments, the recommendation includes one or more items that are similar to clothing but vary in some aspects, such as color, price, style, or brand. In some embodiments, the recommendation includes one or more items related to clothing, such as accessories or other clothing that can be worn with the clothing. In operation 1030, the interface module 810 causes the recommendation to be displayed to the user (eg, on the display unit 800 ). In operation 1035, the recommendation is sent to the individual's client device using contact information included in the individual's user data.

11 is a flowchart illustrating a method 1100 of customizing preferences in a retail environment, consistent with some embodiments. Method 1100 includes computer readable instructions for execution by a hardware component (e.g., a processor) such that the steps of method 1100 may be partially or wholly performed by functional components of interactive mirror display 112. And thus method 1100 is described in the form of an example below with reference to an interactive mirror display. However, it will be appreciated that method 1100 may be utilized in a variety of other hardware configurations and is not intended to be limited to interactive mirror display 112. Further, while the "changing room" is specifically mentioned, it will be appreciated that the changing room is merely an example of one of many retail environments in which method 1100 may be utilized.

In operation 1105, the authentication module 812 identifies an individual entering the changing room (or other area of the retail store where the interactive mirror display 112 is located). For example, the authentication module 812 is an identifier (e.g., name, username, or email address) provided by an individual or salesperson using a GUI provided by the interface module 810 on the display unit 800. ), you can identify an individual. In another example, the authentication module 812 may identify an individual based on data received from the camera 804 or motion sensor 808. In another example, the authentication module 812 may operate to identify an individual using an identifier received from an RFID device worn by the individual with the RFID reader 806.

In operation 1110, the authentication module 812 authenticates the individual in a manner consistent with the methodology discussed herein. In operation 1115, the authentication module 812 accesses user data relating to the individual maintained as part of the individual's user account. User data may include, for example, user preferences, purchase history, and items owned by the user.

In operation 1120, the identification module 814 identifies (or acquires an identifier of the clothes) the clothes brought to the changing room by the individual or the salesperson serving the individual. For example, the identification module 814 may operate together with the RFID reader 806 to obtain an identifier of the clothing from an RFID tag attached to the clothing. Thus, identifying the clothes may include transmitting the question data to the RFID tag attached to the clothes, and receiving a response including the identifier of the clothes from the RFID tag.

In another example, identifying clothing may be based on analysis of image data received from camera 804. Image data may include one or more images that visually depict clothing. As such, identifying clothes and clothes receives image data from the camera 804 and various known image analysis and entity recognition techniques (e.g., edge detection, edge matching, grayscale matching, gradient matching, or pattern recognition). It may include identifying items and individuals by performing entity recognition on image data according to any of the techniques.

Upon identifying the clothing, in operation 1125 the identification module 814 determines the clothing type for the clothing. Clothing types may be maintained (e.g., in database 108) by networked retail store system 100 or network-based marketplace 202 or third-party server 206 (e.g., in database 228). It can be based on information about clothing obtained from ). The clothing type can include any of style, color, or brand.

In operation 1130, the interface module 810 causes use case information to be received from the individual through the display of the operable GUI. Use case information defines an individual's intended use for clothing (eg, worn at a cocktail party or worn in an office during work hours). The GUI is for entering a list of predefined use cases and use cases not included in the list of predefined use cases. It may include a drop-down menu containing additional text fields. Individuals can select a single use case or multiple use cases. In operation 1135, the customization module 1016 receives use case information specified by the individual using the GUI provided by the interface module 810.

In operation 1140, the customer customization module 826 adjusts one or more preferences of the dressing room based on any of user data, clothing type, or use case information. For example, if the user preferences maintained as part of the user data indicate that the user prefers certain lighting conditions when wearing clothes, the custom module 826 causes the lighting array 126 to determine the preferred lighting conditions. Can be changed. As another example, if the clothing type is a business attire, then the custom module 826 can mimic a professional office setup. You can adjust one or more lighting settings and background settings to create an environment.

Consistent with some embodiments, the custom module 826 may adjust preferences by sending machine-readable instructions to one or more components in the dressing room. For example, the custom module 826 may provide instructions to the lighting array 126 to adjust at least one lighting setting of a particular area. In another example, the custom module 826 may issue instructions to cause the video display wall (e.g., interactive wall display 110) to display specific background image content (e.g., image or video). You can adjust the background setting by giving it to the wall.

As an example of the operation of method 1100, FIG. 12 is a diagram illustrating customer customization of dressing room 700 provided by interactive mirror display 112 in accordance with some exemplary embodiments. As shown, the lighting setting of the overhead lighting array 706 (e.g., an instance of the lighting array 126) has been adjusted and the background setting is that the image 1202 (e.g., the interactive wall display( 110), which is an instance of the video wall 708, which is ultimately reflected back to the interactive mirror display 112. In this exemplary embodiment, the individual 704 (not shown) has specified that the intended use of the clothing is for jogging in the park, so the overhead lighting array 706 generates bright light to make it look like sunlight. And the video wall 708 is configured to display natural scenes to make it look like the environment of a park.

13 is a flow chart illustrating a method 1300 of providing real-time feedback from a target audience regarding an item an individual intends to wear, consistent with some embodiments. Method 1300 includes computer readable instructions for execution by a hardware component (e.g., a processor) such that the steps of method 1300 may be partially or wholly performed by functional components of interactive mirror display 112. And thus method 1300 is described in the form of an example below with reference to an interactive mirror display. However, it will be appreciated that method 1300 may be utilized in a variety of other hardware configurations and is not intended to be limited to interactive mirror display 112. Also, while the "changing room" is specifically mentioned, it will be appreciated that the changing room is merely an example of one of many retail environments in which method 1300 may be utilized.

In operation 1305, the social module 822 captures an image of an individual with an item of interest to the individual. For example, the social module 822 may capture an image of an individual wearing clothes in a retail store's changing room with the individual's permission. Social module 822 may capture an image from an image feed (eg, an image sequence) generated by camera 804.

In operation 1310, the interface module 810 causes use case information to be received from the individual through the display of the user interface. The use case information specifies one or more intended uses of the item by the individual. The user interface may comprise a drop-down list of predefined use cases that may be selected to form use case information, for example by an individual. In operation 1315, interface module 810 receives specified use case information from a user via a user interface.

In operation 1320, the identification module 814 identifies the item (or obtains an identifier of the item). For example, the identification module 814 may operate together with the RFID reader 806 to obtain an identifier of the clothing from an RFID tag attached to the clothing. Thus, identifying the clothes may include sending the query data to an RFID tag attached to the clothes and receiving a response from the RFID tag including the identifier of the clothes.

In another example, identifying clothes may be based on analysis of an image of an individual with the item. As such, identifying clothes is an image to identify items according to any of several known image analysis and entity recognition techniques (e.g., edge detection, edge matching, grayscale matching, gradient matching, or pattern recognition). It may include performing entity recognition for.

Upon identifying the item, in operation 1325 the identification module 814 determines the item type of the item. Item types may be maintained (e.g., in database 108) by networked retail store system 100 or network-based marketplace 202 or third-party server 206 (e.g., in database 228). It can be based on information about clothing obtained from ). The clothing type can include any of style, color, or brand.

In operation 1330, the poll module 824 selects a target audience for polling to receive feedback related to the image of the individual with the item. Consistent with some embodiments, a target audience may be selected based on use case information, item type, or a combination of both. Thus, selecting a target audience may include identifying a plurality of users with known experience related to the item type or intended use of the item. Known experiences may be based on information contained in user data maintained as part of each user account of a plurality of users. For example, the social module 822 may select a user to be part of a target audience based on a user with a transaction history (acting as either a buyer or a seller). In another example, the social module 822 may select a user to be part of a target audience based on the user's known hobbies or occupations with use cases that lead to experience.

In some embodiments, a target audience may be selected from a user's multiple social network connections that are included as part of the individual's social data. Thus, selecting a target audience may include obtaining an individual's social data from one or more social networks maintaining a social network profile for each individual.

In operation 1335, the poll module 824 polls each member of the target public to receive feedback regarding the image of the individual with the item. In some embodiments, polling a member of the target audience may include sending a message to a client device of the target audience running an application designed to exchange data with the interactive mirror display 112. The message may include image data including an image and a field for inputting feedback related to the image. Prior to sending the message to the target public, the poll module 824 may distort the appearance (eg, face) of the individual's image to anonymize the individual's identity. In some embodiments, polling the target audience includes sending machine-readable instructions for generating a presentation of the image and a survey associated with the image to the computing device of each member of the target audience.

In operation 1340, the poll module 824 receives feedback information from a member of the target audience regarding the item. The feedback information may be, for example, a text comment, a voice message, a video message, a numerical evaluation, or a response to a survey. In operation 1345, the poll module 824 collects feedback data from feedback information received from various members of the target audience. In embodiments where the feedback information includes ratings, collecting feedback may include calculating a total rating from ratings received from various members of the target audience.

In operation 1350, interface module 810 generates (eg, on display unit 800) a display of a feedback GUI including feedback data. Feedback data can be provided to an individual in real time as this data is collected. In instances where the feedback data includes text comments, text responses to surveys, voice messages, or video messages, the feedback data will be provided in the manner in which this data is received (e.g., as plain text comments, not edited). I can. In the case where the feedback is a numerical evaluation, the feedback data can be displayed as a graphical representation of information such as a chart within the feedback interface. In operation 1355, communication module 816 transmits the feedback data to the individual's client device.

14 is a flow chart illustrating a method 1400 of providing real-time feedback from a user specific public about items worn by an individual, consistent with some embodiments. Method 1400 includes computer readable instructions for execution by a hardware component (e.g., a processor) such that the steps of method 1400 may be partially or wholly performed by functional components of interactive mirror display 112. And thus method 1400 is described in the form of an example below with reference to an interactive mirror display. However, it will be appreciated that method 1400 may be utilized in a variety of other hardware configurations and is not intended to be limited to interactive mirror display 112. Further, while the "changing room" is specifically mentioned, it will be appreciated that the changing room is merely an example of one of the many retail environments in which method 1400 may be utilized.

In operation 1405, social module 822 captures an image of an individual with an item of interest to the individual (eg, from an image feed generated by camera 804 ). In operation 1410, the interface module 810 generates a display of a user interface for selecting a social network connection of the individual that the individual wishes to share the image with. In operation 1415, the interface module 810 receives a selection of one or more social network connections selected by the individual.

In operation 1420, communication module 816 polls each social network connection selected by the individual to receive feedback regarding the image of the individual with the item. In some embodiments, polling the social network connection includes sending a message to a client device (e.g., of a social network connection) running an application designed to exchange data with the interactive mirror display 112. I can. The message may include image data including an image and a field for inputting feedback related to the image.

In operation 1425, poll module 824 receives feedback information from a social network connection (e.g., from an image feed (e.g., an image sequence) generated by camera 804) about the item. . In operation 1430, the poll module 824 collects feedback data from the feedback information received from the social network connection. In operation 1435, the interface module 810 creates (eg, on the display unit 800) a display of the feedback GUI including the feedback data. Feedback data can be provided to an individual in real time as the data is collected. In operation 1440, the communication module 816 transmits the feedback data to the individual's client device.

15 is a flowchart illustrating a method 1500 of providing social shopping services in an interactive retail store, consistent with some embodiments. Method 1500 may be implemented with computer readable instructions for execution by one or more processors such that the steps of method 1500 may be partially or wholly performed by interactive mirror display 112. Method 1500 includes computer readable instructions for execution by a hardware component (e.g., a processor) such that the steps of method 1500 may be partially or wholly performed by functional components of interactive mirror display 112. And thus method 1500 is described below in the form of an example with reference to an interactive mirror display. However, it will be appreciated that method 1500 may be utilized in a variety of other hardware configurations and is not intended to be limited to interactive mirror display 112. In addition, while "changing room" is specifically mentioned, it will be appreciated that the dressing room is merely an example of one of many retail environments in which method 1500 may be utilized.

In operation 1505, the authentication module 812 of the interactive mirror display 112 of the first instance authenticates the first individual entering the first dressing room. In operation 1510, the authentication module 812 of the interactive mirror display 112 of the second instance authenticates the second individual entering the second dressing room. The second dressing room may be in the same retail store as the first dressing room or may be in a different retail store. In operation 1515, the camera 804 of the interactive mirror display 112 of the first instance begins recording an image feed of the first dressing room in which the first individual is located, and the interactive mirror display of the second instance ( The camera 804 of 112) starts recording an image feed of the second dressing room where the second individual is located. In operation 1520, the interactive mirror display 112 of the first instance receives an image feed comprising an image feed from the interactive mirror display 112 of the second instance, and vice versa.

In operation 1525, the interactive mirror display 112 of the first instance renders the image feed data received from the interactive mirror display 112 of the second instance to feed the image of the second dressing room in which the second individual is located. Displays. At the same time, the second interactive mirror display 112 renders the image feed data received from the first interactive mirror display 112 to display the image feed of the first changing room in which the first individual is located. In operation 1530, each communication module 816 of the first and second interactive mirror displays 112 provides a communication interface between the first and second individuals. The communication interface may allow the first and second individuals to exchange text-based messages, or may enable voice communication between the first and second individuals.

16 is a flowchart illustrating a method 1600 of determining an individual's level of interest in an interactive retail store, consistent with some embodiments. Method 1600 includes computer readable instructions for execution by a hardware component (e.g., a processor) such that steps of method 1600 may be partially or wholly performed by functional components of interactive mirror display 112. And thus method 1600 is described in the form of an example below with reference to an interactive mirror display. However, it will be appreciated that method 1600 may be utilized in a variety of other hardware configurations and is not intended to be limited to interactive mirror display 112. Further, while the "changing room" is specifically mentioned, it will be appreciated that the changing room is merely an example of one of many retail environments in which method 1600 may be utilized.

In operation 1605, the authentication module 812 identifies and authenticates the individual in the changing room. Individuals can be identified and authenticated before entering the changing room or when entering the changing room. Upon identifying and authenticating the individual, the authentication module 812 can identify the individual's user account (e.g., maintained by the network-based marketplace 202) and access user data maintained as part of the user account. can do. User data may include contact information (eg, email address or phone number) for contacting an individual.

In operation 1610, the identification module 814 identifies (or acquires an identifier of the clothes) clothes provided for sale in a retail store brought to the changing room by an individual or a salesperson helping the individual. For example, the identification module 814 may operate together with the RFID reader 806 to obtain an identifier of the clothing from an RFID tag attached to the clothing. Thus, identifying the clothes may include sending the query data to an RFID tag attached to the clothes and receiving a response from the RFID tag including the identifier of the clothes.

In operation 1615, the identification module 814 determines that the individual is wearing clothing. Determining that an individual is wearing clothing may be based, for example, on a determination that the individual is in proximity to the clothing. For example, determining that an individual is wearing clothing may be based on a signal generated by an RFID tag attached to the clothing. For example, based on the known signal strength generated by an RFID tag attached to the clothing and another RFID tag (embedded in the wearable device) associated with the individual, the identification module 814 allows the individual to be within a predetermined distance from the clothing. Can be determined.

Consistent with some embodiments, identification module 814 determines that the individual is wearing clothing based on analysis of image data received from camera 804. Image data may include one or more images that visually depict an individual wearing clothing. As such, determining that the individual is wearing clothing includes receiving image data from one or more cameras; By performing object recognition on image data according to any of several known image analysis and object recognition technologies (e.g., edge detection, edge matching, grayscale matching, gradient matching, or pattern recognition) It may include identifying clothes.

In operation 1620, the feedback module 818 monitors the individual wearing the clothing and determines the amount of time the clothing has been worn by the individual. For example, the feedback module 818 may measure the amount of time between determining that an individual is wearing clothing (based on an RFID signal associated with the clothing) and determining that the individual is no longer wearing clothing. I can.

In operation 1625, the feedback module 818 determines an individual's level of interest when purchasing clothes based on the amount of time the individual wears the clothes. Consistent with some embodiments, and when determining an individual's level of interest, the feedback module 818 may be configured with a plurality of predetermined levels of interest mapped to a corresponding time range (eg, “not interested”, “not interested”, “ (E.g., from database 108 or 228) with "very interested") can access a look-up table. Then, the feedback module 818 may identify a time range corresponding to the amount of time the individual wears clothes, and select a corresponding predefined interest level as the individual's interest level. For example, depending on the information contained in the look-up table, an individual who has worn clothes for more than two minutes may trigger a determination that the individual is "very interested" in the clothes by the feedback module 818. In operation 1630, the feedback module 818 causes a record of the individual's level of interest when purchasing clothing to be stored as part of the user data maintained as part of the individual's user account.

In operation 1635, the recommendation module 820 generates a suggestion for the individual based on the determined level of interest. Consistent with some embodiments, the offer may include a discount on the purchase price of a coupon or clothing. The value of the offer may be based on the amount of time the individual wears the clothing or the level of interest determined when purchasing the clothing. In some embodiments, the value of the suggestion may be inversely proportional to the amount of time the individual wears the clothing or the level of interest determined when purchasing the clothing. In other words, as the amount of time the user wears clothes increases, the amount of discounts may decrease. In this way, individuals who show a lower interest in purchasing clothes will receive more incentives (in the form of discounts) to purchase clothes as a result of increased discount values.

Consistent with some embodiments, generating a suggestion by the recommendation module 820 is one for clothes that are similar to clothes (e.g., different colors, sizes, or styles) or related to clothes (e.g., accessories). It may include generating more than one recommendation. In some embodiments, the suggestion may include generating the recommendation in response to determining that the individual's level of interest is above a predefined threshold.

In operation 1640, the interface module 810 causes the proposal to be displayed to the individual (eg, on the display unit 800 ). In operation 1645, the communication module 816 sends a message to the individual's computing device (eg, client device 204) using contact information contained in the individual's user data. The message can be, for example, an email or text message containing an offer. In addition to the suggestion, the message may provide information about the clothing and may provide a mechanism for an individual (among other things) to add clothing to an electronic shopping cart (e.g., provided by shopping cart module 310). And, at the point of addition, the payment application 224 may facilitate the purchase of items added to the electronic shopping cart by the individual.

In operation 1650, interactive mirror display 112 sends an additional message to the creator of the garment (eg, designer or manufacturer). The additional message may identify the clothing and may include an amount of time the individual has worn the clothing, a determined level of interest, and an indication of whether the individual has purchased the item.

17 is a flowchart illustrating a method 1700 of provisioning feedback received from an individual in an interactive retail store, consistent with some embodiments. Method 1700 includes computer readable instructions for execution by a hardware component (e.g., a processor) such that the steps of method 1700 may be partially or wholly performed by functional components of interactive mirror display 112. And thus method 1700 is described below in the form of an example with reference to an interactive mirror display. However, it will be appreciated that method 1700 may be utilized in a variety of other hardware configurations and is not intended to be limited to interactive mirror display 112. For example, method 1700 may be a computer for execution by one or more processors such that the steps of method 1700 may be partially or wholly performed by interactive wall display 110 or interactive product display 114. It can be implemented with readable instructions. Further, while the “dressing room” is specifically mentioned, it will be appreciated that the dressing room is merely an example of one of many retail environments in which method 1700 may be utilized.

In operation 1705, the authentication module 812 identifies and authenticates the individual in the changing room. In operation 1710, the identification module 814 identifies (or acquires an identifier of the clothes) the clothes brought to the changing room by the individual or the salesperson helping the individual.

In operation 1715, the interface module 810 receives feedback regarding the clothing. Feedback may be received directly by the interactive mirror display 112 from a salesperson using a salesperson application 122 running on the salesperson device 120 or from an individual's client device. Accordingly, receiving feedback about the clothing may include receiving feedback about the clothing via a display (eg, on the display unit 800) of the feedback interface.

In operation 1720, the interface module 810 causes the received feedback to be stored and maintained as part of user data about the individual (eg, in the database 108 or database 228 ). In operation 1725, the communication module 816 transmits a message including the received feedback to the creator (eg, designer or manufacturer) of the apparel.

18 is a flowchart illustrating a method 1800 for facilitating transactions after an individual leaves a retail store, consistent with some embodiments. Method 1800 is a computer for execution by one or more processors such that the steps of method 1800 may be partially or wholly performed by the functional components of networked retail store system 100 discussed in FIGS. 1 and 2. It may be embodied in readable instructions, and thus method 1800 is described in the form of an example with reference to a networked retail store system below. However, it will be appreciated that the method 1800 may be utilized in a variety of other hardware configurations and is not intended to be limited to the functional components of the networked retail store system 100.

In operation 1805, the authentication module 812 identifies and authenticates the individual who enters a specific area of the retail store (eg, changing room). Consistent with some embodiments, the individual's authentication identifies the individual's user account (e.g., maintained by the networked retail store system 100 or network-based marketplace 202) and is maintained as part of the user account. It may include accessing user data. User data may include contact information (eg, email address or phone number) for contacting an individual.

In operation 1810, identification module 814 identifies an item of interest to an individual at the retail store. An item of interest is the individual looking at the item (based on their presence in front of the item as determined by data received from the camera 804 or motion sensor 808), It may be identified based on picking up or holding, or by an individual bringing the item into a changing room or other retail environment in which the interactive mirror display 112 is located.

In operation 1815, the networked retail store system 100 detects an individual leaving the retail store. Detecting an individual leaving a retail store includes information received from the motion sensor 808, geolocation information received from the individual's client device 204, and image data received from a store camera (e.g., camera 804). , Or based on the signal strength generated by one or more antennas (eg, Bluetooth or WiFi) of the client device 204.

In operation 1820, the item module 104 verifies that the item of interest has not been purchased by the individual. Identifying items of interest that have not been purchased by an individual may include accessing transaction and item data maintained in database 108, for example.

In response to detecting an individual leaving the retail store without purchasing an item, the communication module 806 sends a message to the client device 204 in operation 1825. The message may include a reminder of one or more items of interest sent to the individual. The message may also provide detailed product information about the item and provide a mechanism for an individual to add one or more items to an electronic shopping cart (eg, provided by shopping cart module 310 ).

Consistent with some embodiments, the message may include one or more recommendations for items similar or related to the item of interest. Therefore, before sending the message, the recommendation module 820 generates an item recommendation based on user data (eg, user preference) maintained as part of an individual's user account as well as detailed product information about the item of interest. .

Consistent with some embodiments, the message may include one or more suggestions related to the item of interest. For example, the message may include a discount applicable to the price of the item of interest. The value of the offer may be based, for example, on the amount of time the individual has worn the clothing or the individual's level of interest determined when purchasing the clothing. In some embodiments, the value of the suggestion may be inversely proportional to the amount of time the individual wears the clothing or the level of interest determined when purchasing the clothing.

At 1830, payment application 224 facilitates the purchase of an item of interest. In some embodiments, facilitating a purchase includes receiving a request to add an item of interest to an electronic shopping cart associated with the individual, wherein the request is a user of a selectable element (e.g., a button) included in the message. It is created in response to receiving the selection. Facilitating the purchase may also include allowing instances of the item of interest to be added to an electronic shopping cart, and facilitating transfer of funds from an individual's account to an account associated with the retail store. Upon completing the purchase, the individual may be provided with an option to have one or more items delivered or to go to receive the item from the retail store.

19 is a flow chart illustrating a method 1900 for facilitating return of purchased items, consistent with some embodiments. Method 1900 is a computer for execution by one or more processors such that the steps of method 1900 may be partially or wholly performed by the functional components of networked retail store system 100 discussed in FIGS. 1 and 2. It may be implemented with readable instructions, so the method 1900 is described in the form of an example below with reference to a networked retail store system. However, it will be appreciated that method 1900 may be utilized in a variety of other hardware configurations and is not intended to be limited to the functional components of networked retail store system 100. Further, in some embodiments, the method 1900 may be initiated in response to the individual placing an item previously purchased into a designated return slot, bin, or container including the networked RFID reader 124.

In operation 1905, networked RFID reader 124 identifies a previously purchased item based on information received from an RFID tag attached to the item. In response to the item being identified, in operation 1910, the retail store server 102 accesses stored transaction details (eg, data, total amount, account identifier) previously associated with the purchase of the item. In operation 1915, the retail store server 102 uses the transaction details to identify the account of the individual who purchased the item. In operation 1920, the retail store server 102 may use the transaction details to identify the total purchase amount. In operation 1925, the retail store server 102 causes the cost (eg, the total amount of previous purchases) to be transferred to the individual's account.

Modules, components and logic

Certain embodiments are described herein as including logic or a plurality of components, modules, or mechanisms. The module may constitute either a software module (eg, code implemented on a machine-readable medium or in a transmission signal) or a hardware module. A hardware module is a tangible unit capable of performing a specific operation and may be configured or arranged in a specific manner. In an exemplary embodiment, one or more computer systems (e.g., standalone, client, or server computer systems) or one or more hardware modules (e.g., processors or groups of processors) of a computer system are as described herein. It can be configured by software (eg, an application or part of an application) like a hardware module that operates to perform the same specific operation.

In various embodiments, the hardware module may be implemented mechanically or electronically. For example, a hardware module (such as a special purpose processor such as a field programmable gate array (FPGA) or an application specific integrated circuit (ASIC)) is permanently configured to perform a specific operation. It may include a dedicated circuit or logic configured. Hardware modules may also include programmable logic or circuitry (eg, as contained within a general purpose processor or other programmable processor) that may be temporarily configured to perform certain operations by software. It will be appreciated that the decision to implement a hardware module mechanically in a dedicated, permanently configured circuit, or in a temporarily configured (eg, configured by software) circuit may be driven by cost and time considerations.

Thus, the term "hardware module" refers to a tangible entity, ie physically built, permanently configured (eg, hardwired), or temporarily configured (eg, programmed). It is to be understood as encompassing entities that operate in a particular manner and/or perform particular operations described herein. Considering embodiments in which hardware modules are temporarily configured (or programmed), each hardware module need not be configured or instantiated in any one time instance. For example, when the hardware module includes a general-purpose processor configured using software, the general-purpose processor may be configured as different hardware modules at different times. Accordingly, the software may, for example, configure a specific hardware module in one time instance and configure a processor that configures different hardware modules in different time instances.

The hardware module may provide information to another hardware module and receive information from the other hardware module. Accordingly, the described hardware modules can be regarded as being communicatively connected. When a plurality of such hardware modules are present at the same time, communication can be achieved by transmitting signals (eg, through appropriate circuits and buses connecting the hardware modules). In embodiments in which a plurality of hardware modules are configured or instantiated at different times, communication between such hardware modules may be achieved, for example, through storage and acquisition of information in a memory structure accessed by many hardware modules. For example, one hardware module can perform an operation and store the output of the operation in a memory device to which the hardware module is communicatively connected. Other hardware modules can then access the memory device later to obtain and process the stored output. The hardware module can also initiate communication with an input or output device and can operate on a resource (eg, a collection of information).

Various operations of the exemplary methods described herein may be performed at least in part by one or more processors that are temporarily configured (eg, by software) or permanently configured to perform the associated operations. Whether temporarily configured or permanently configured, such a processor may constitute a processor-implemented module that operates to perform one or more operations or functions. The modules referred to herein include, in some exemplary embodiments, processor-implemented modules.

Similarly, the methods described herein may be implemented at least in part by a processor. For example, at least some of the operations of the method may be performed by one or more processors or processor-implemented modules. Some of the operations may not only reside within a single machine, but may be distributed and performed among one or more processors distributed across a plurality of machines. In some illustrative embodiments, the processor or processors may be located in a single location (e.g., within a home environment, office environment, or server farm), but in other embodiments, the processor may span multiple locations. It can be distributed.

The one or more processors may also operate to support the performance of related operations in a “cloud computing” environment or as “software as a service” (SaaS). For example, at least some of the operations may be performed by a group of computers (such as a machine containing a processor), and such operations may be performed via a network (e.g., the Internet) and one or more suitable interfaces (e.g. For example, it is accessible through API).

Electronic devices and systems

The exemplary embodiments may be implemented in digital electronic circuitry or in computer hardware, firmware, software, or a combination thereof. Exemplary embodiments are tangible within an information carrier, e.g., in a machine-readable medium, for execution by a data processing device such as a programmable processor, computer, or multiple computers or to control the operation of the data processing device. It can be implemented using a computer program product such as an implemented computer program.

Computer programs can be written in any form of programming language, including compiled or interpreted languages, and computer programs include them as stand-alone programs or as modules, subroutines, or other units suitable for use in a computing environment. Thus, it can be arranged in any form. The computer program may be arranged to be executed on one computer or on several computers in one place, or may be distributed over several places and arranged to be interconnected by a communication network.

In an exemplary embodiment, operations may be performed by one or more programmable processors executing computer programs that perform functions by acting on input data and generating output. The operation of the method may also be performed by a special purpose logic circuit (e.g., FPGA or ASIC), and the device of the exemplary embodiment may be implemented as a special purpose logic circuit (e.g., FPGA or ASIC). have.

The computing system can include clients and servers. Clients and servers are generally separated from each other and typically interact through a communication network. The relationship between the client and the server arises from computer programs running on their respective computers and having a client-server relationship to each other. In embodiments using programmable computing systems, it will be appreciated that both hardware and software architectures are worth considering. In particular, it does not implement what functionality to implement in permanently configured hardware (e.g. ASIC), temporarily configured hardware (e.g., a combination of software and programmable processor), or permanently and temporarily configured hardware. It will be appreciated that choosing whether or not it may be a design choice. The hardware (eg, machine) and software architectures that may be used in various exemplary embodiments are described in detail below.

Machine architecture

20 is a schematic representation of a machine in an exemplary form of a computer system 2000 on which a set of instructions 2024 may be executed that cause the machine to perform any one or more methodologies discussed herein. Consistent with some embodiments, the computer system 2000 includes a retail store server 102, a salesperson device 120, a controller 802, a client device 204, a third party server 206, and an API server 216. ), the web server 218, or the application server 220. Computer system 2000 may include instructions 2024 that cause a machine to perform any one or more of the methodologies discussed herein. In an alternative embodiment, the machine can operate as a standalone device or be connected to another machine (eg, connected to a network). In a networked deployment, the machine may operate as a server or client machine in a server-client network environment, or as a peer machine in a peer-to-peer (or distributed) network environment. A machine is a personal computer (PC), personal digital assistant (PDA), cellular telephone, or smart phone capable of executing instructions (sequential or otherwise) specifying actions to be taken by the machine. For example, iPhone®), tablet computers, web appliances, handheld computers, desktop computers, laptops or netbooks, set-top boxes (STBs) such as those provided by cable or satellite content providers, glasses or watches. Wearable computing devices such as, automotive embedded multimedia devices, global positioning system (GPS) devices, data enabled book readers, video game system consoles, network routers, switches or It can be a bridge, or any machine. Also, although only a single machine is illustrated, the term "machine" refers to a machine that individually or in combination executes a set (or multiple sets) of instructions to perform any one or more of the methodologies discussed herein. Will be treated as containing any set of

The exemplary computer system 2000 is a processor 2002 (e.g., a central processing unit (CPU), a graphics processing unit (GPU)) or both that communicates with each other via a bus 2008. ), a main memory 2004 and a static memory 2006. The computer system 2000 may also include a video display unit 2010 (eg, a liquid crystal display (LCD) or a cathode ray tube (CRT)). The computer system 2000 also includes one or more input/output (I/O) devices 2012, a locating component 2014, a drive unit 2016, a signal generating device 2018 (e.g., Speaker), and a network interface device 2020. The I/O device 2012 may include, for example, a keyboard, a mouse, a keypad, a multi-touch surface (eg, a touch screen or track pad), a microphone, and a camera.

The locating component 2014 may be used to locate the computer system 2000. In some embodiments, the location search component 2014 may correspond to a GPS transceiver capable of communicating GPS signals with GPS satellites utilizing the network interface device 2020. The locating component 2014 may also be configured to locate the computer system 2000 by using an internet protocol (IP) address lookup or by triangulating the location based on a nearby mobile tower. The locating component 2014 may also be configured to store the user-defined location in main memory 2004 or static memory 2006. In some embodiments, a mobile location-enabled application operates the computer system 2000 to determine the location of the computer system 2000 with a location component 2014 and a network interface device 2020. You can work to send it to an application server or a third-party server for the purpose of identifying the user's location.

In some embodiments, the network interface device 2020 may correspond to a transceiver and an antenna. Depending on the nature of the computer system 2000, the transceiver may be configured to transmit and receive cellular network signals, wireless data signals, or other types of signals through an antenna.

Machine readable medium

The drive unit 2016 is a machine-readable medium 2022 storing one or more data structures and instruction sets 2024 (e.g., software) that implement or are used by any one or more methodologies or functions described herein. ). The instructions 2024 may also be wholly or at least partially during execution of the instructions by the computer system 2000 with main memory 2004, static memory 2006, and processor 2002, which also constitute a machine-readable medium. It may reside inside the memory 1104, the static memory 1106, and/or the processor 2002.

Consistent with some embodiments, the instruction 2024 may relate to the operation of an operating system (OS). Depending on the specific type of computer system 2000, the OS may be, for example, an iOS® operating system, an Android® operating system, a BlackBerry® operating system, a Microsoft® Windows® phone operating system, a Symbian® OS, or a webOS®. . In addition, instructions 2024 may relate to actions performed by an application (primarily known as “app”). One example of such an application is a mobile browser application that displays content such as a web page or a user interface using a browser.

Although machine-readable medium 2022 is shown to be a single medium in the exemplary embodiment, the term “machine-readable medium” refers to a single medium or multiple media (e.g., a single medium storing one or more data structures or instructions). , Centralized or distributed databases, and/or federated caches and servers). The term "machine-readable medium" is also capable of storing, encoding or returning instructions for execution by a machine and causing the machine to perform any one or more of the methodologies of the present disclosure, or by such instructions. Data structures used or associated with such instructions will be treated as including any tangible medium capable of storing, encoding or returning. Accordingly, the term “machine-readable medium” will be treated as including, but not limited to, solid state memory, and optical and magnetic media. Specific examples of machine-readable media include, for example, semiconductor memory devices (e.g., Erasable Programmable Read-Only Memory (EPROM), Electrically Erasable Programmable Read-Only Memory). Only Memory, EEPROM), and flash memory devices; magnetic disks such as internal hard disks and removable disks; magneto-optical disks; and nonvolatile memories including CD-ROM and DVD-ROM disks.

In addition, tangible machine-readable media are non-transitory in that they do not implement propagating signals. However, marking a tangible machine-readable medium as "non-transitory" should not be interpreted to imply that the medium is immovable. In other words, this medium should be regarded as being transferable from one real-world location to another. Also, since machine-readable media are tangible, they can be considered to be machine-readable devices.

Transmission medium

The instructions 2024 may also be transmitted or received over the communication network 2026 using a transmission medium. The command 2024 may be transmitted using the network interface device 2020 and any of a plurality of known transport protocols (eg, HTTP). Examples of communication networks include LAN, WAN, Internet, mobile phone networks, POTS networks, and wireless data networks (eg, WiFi and WiMax networks). The term "transmission medium" will be treated as including any intangible medium capable of storing, encoding, or returning instructions 2024 for execution by a machine, and is digital or capable of enabling communication of such software. Includes analog communication signals or other intangible media.

Generalized example

Interactive display

1. The system includes a display unit and a controller communicatively connected to the display unit, the controller being configured to identify an item of interest of an individual in the retail store-the identification module also includes detailed product information for the item from the product database. -And, an interface module comprising a hardware processor and configured to generate an interactive graphical user interface (GUI) using detailed product information-the interface module also provides the interactive GUI to the individual on the display unit. Configured to be provided, the interface module comprising providing to the display unit a set of computer readable instructions that cause the display unit to receive user input from the mirror surface and transition to a touch display surface operable to provide an interactive GUI. It is configured to provide an interactive GUI by performing an operation.

2. In the system of Example 1, the identification module is configured to identify the item of interest by determining that the individual is holding the item.

3. The system of Example 1 or Example 2 further comprises a camera configured to generate image data, the image data including one or more images recorded by the camera, and personal and items of interest are recognizable within the one or more images, and , The identification module is configured to identify the item of interest based on the analysis of the image data.

4. In the system of any one of Examples 1 to 3, the detailed product information includes at least one of an image, a description of the item, a price, or a category of the product.

5. In the system of any of Examples 1-4, the interactive GUI includes an image, a product description, and a price.

6. The system of any one of Examples 1-5 is an authentication module configured to identify an individual's user account-the user account is maintained by a network-based marketplace, and the authentication module is also maintained as part of the individual's user account. Configured to access user data-and a recommendation module configured to generate item recommendations for the individual using the user data and detailed product information, and the interactive GUI includes a presentation of the item recommendation.

7. In the system of Example 6, the authentication module receives image data including one or more images-an individual can recognize within one or more images-and, facial recognition analysis on one or more images to identify the individual And identifying a user account of an individual based on profile image data associated with the user account.

8. The method includes the steps of identifying an item of interest of an individual in a retail store, accessing detailed product information for the item from a product database, and using the detailed product information to provide an interactive graphical user interface (GUI). ), and allowing the interactive GUI to be presented to the individual on the interactive mirror display-causing the interactive GUI to be provided: the interactive mirror display receives user input from the mirror surface and provides the interactive GUI And providing a set of computer readable instructions to the interactive mirror display for transitioning to an operable touch display surface.

9. In the method of Example 8, identifying the item of interest of the individual includes determining that the individual has moved the item from the first location to the second location.

10. In the method of Example 8 or Example 9, the step of identifying an item of interest of the individual is based on a signal generated by a radio frequency identification (RFID) tag attached to the item.

11. In the method of any of Examples 8-10, identifying the item of interest to the individual is based on determining that the individual is within a predefined distance of the item.

12. In the method of Example 11, determining that the individual is within a predefined distance comprises receiving image data including one or more images, and performing entity recognition on the image data to identify items and individuals. And determining a distance from the individual to the item.

13. In the method of any one of Examples 8-12, the step of accessing detailed product information for the item from the product database comprises transmitting the query data to a radio frequency identification (RFID) tag attached to the item. And, receiving a response from the RFID tag, the response including an identifier of the item, and acquiring detailed product information from the product database using the identifier.

14. The method of any one of Examples 8 to 13 includes receiving a user input from an individual through the touch display surface, generating an updated interactive GUI in response to the user input, and updating the interactive mirror display. The method further includes providing an interactive GUI.

15. The method of any one of Examples 8 to 14 includes the steps of identifying a user account of an individual maintained by a network-based marketplace, accessing user data corresponding to the user account, and using the accessed user data. Generating an item recommendation for the individual, the item recommendation including one or more additional items related to the item of interest, and the interactive GUI including a presentation of the item recommendation.

16. In the Example 15 method, identifying the user account of the individual comprises receiving image data including one or more images-the individual is recognizable within one or more images-and the one or more images associated with the user account. Identifying the user account based on the comparison with the profile image.

17. In the method of any one of Examples 8 to 16, the detailed product information includes at least one of an image, a description of the product, a price, or a category of the product.

18. In the method of any of Examples 8-17, the interactive GUI includes an image, description, and price of the product of interest.

19. In the method of any one of Examples 8-18, the interactive GUI includes an advertisement of a related item.

20. A tangible machine-readable storage medium implements instructions, which, when executed by a machine, cause the machine to identify an item of interest of an individual in a retail store, and detailed product information about the item from the product database. Accessing the user, creating an interactive graphical user interface (GUI) using detailed product information, and causing the interactive GUI to be presented to the individual on the interactive mirror display-the interactive GUI The act of causing the interactive mirror display to receive user input from the mirror surface and to provide a set of computer readable instructions to the interactive mirror display that causes the transition to an operable touch display surface to provide an interactive GUI. Contains-Makes the operation that includes contain.

Social locker room experience

1. The system is an interface module configured to cause the display of the user interface to receive use case information-The use case information specifies the intended use of the clothing worn by the individual in the changing room-and, a camera configured to generate an image feed-an image The feed contains an image of an individual wearing clothing-Wow, a poll module configured to select the target audience to poll to receive feedback related to the image of the individual wearing clothing-Poll module is based on use case information To select a target public, the target public includes one or more users, the poll module is also configured to transmit image data to the computing device of each member of the target public, and the image data is Including an image, the poll module is also configured to collect feedback data from the feedback information received from members of the target public, the feedback information is associated with the image of the individual wearing the clothing, and the interface module also includes feedback data Includes-causing the feedback interface to be displayed.

2. In the system of Example 1, the user interface receiving use case information includes a drop-down list of predefined use cases from which the user can select.

3. In the system of Example 1 or Example 2, the poll module is configured to select a target public by performing an action including an action to identify a plurality of users, each user being informed about the intended use of the clothing. Have experience.

4. In the system of Example 3, the known experience is based on information contained in user data maintained as part of the respective user accounts of the plurality of users.

5. The system of any one of Examples 1 to 4 further includes a social module configured to obtain a list of the individual's social network connections, and the poll module selects the target public by selecting at least one of the individual's social network connections. Is configured to

6. In the system of any of Examples 1-5, the feedback information includes a plurality of evaluations of the image of the individual wearing the clothing.

7. In the system of Example 6, the poll module is configured to collect feedback data by calculating a total rating from a plurality of ratings.

8. The system of any of Examples 1-7 further includes a communication module configured to send an instruction to the personal mobile device to cause the personal mobile device to display the feedback data.

9. The method includes capturing an image of an individual wearing clothing from an image feed generated by a camera embedded in the interactive mirror display, and creating a display of the user interface on the interactive mirror display-the user interface Operable to receive use case information from an individual, and the use case information specifies the intended use of the clothing-Wow, selecting a target public to poll to receive feedback related to the image-Selecting a target public Is based on the intended use of the clothing, and the target public includes one or more users-and, transmitting the image data to the computing device of each member of the target public-the image data includes an image of the individual wearing the clothing And-with, collecting feedback data from feedback information received from members of the target public, and generating a display of the feedback interface on the interactive mirror display, the feedback interface including the feedback data. .

10. The method of Example 9 further comprises displaying an additional user interface for receiving a user selection of the additional user, transmitting image data to the computing device of the additional user, and receiving additional feedback information from the additional user. And the feedback interface further includes additional feedback information.

11. The method of Example 9 or Example 10 further comprises polling the target public, wherein polling the target public comprises machine-readable instructions that cause the presentation of a survey related to the image of the individual wearing the clothing. Transmitting to the computing device of each member of the target public, and receiving a response to the survey from each computing device of each member of the target public, wherein the response is feedback information.

12. The method of any one of Examples 9-11 is the step of capturing additional images of different individuals wearing different clothes-different individuals are in different dressing rooms-and displaying additional images of different individuals wearing different clothes. And creating an interactive mirror in the individual's changing room, and providing a communication interface that enables communication between the individual and the different individual.

13. In the method of any of Examples 9-12, the user interface includes a drop-down list of predefined use cases from which the user can select.

14. In the method of any one of Examples 9-13, the feedback information includes textual comments related to the image of the individual wearing the clothing.

15. In the method of any one of Examples 9-14, collecting the feedback data includes calculating a total rating from a plurality of ratings received from members of the public.

16. In the method of any one of Examples 9-15, selecting the target public includes identifying a plurality of users, each user having a known experience related to the intended use of the clothing. .

17. In the method of Example 16, the known experience is based on information contained in user data maintained as part of the respective user accounts of the plurality of users.

18. The method of any of Examples 9-17 further includes distorting the appearance of the image of the individual wearing the clothing to anonymize the identity of the individual prior to transmitting the image data to the target public.

19. The method of any one of Examples 9-18 further comprises transmitting a command to the personal mobile device to cause the personal mobile device to display the feedback information.

20. A tangible machine-readable storage medium implements the instructions, which, when executed by the machine, cause the machine to detect an individual wearing clothes in the dressing room from an image feed generated by a camera embedded in the interactive mirror display. Capturing an image and creating a display of the user interface on an interactive mirror display in the dressing room-The user interface receives use case information from the individual, and the use case information specifies the intended use of the clothing-and , Receiving use case information from an individual, and selecting a target public for polling to receive feedback related to the image-the action of selecting a target public is based on the intended use of the clothing, and the target public is one or more. Including users-and, the operation of transmitting image data to the computing device of each member of the target public-The image data includes an image of an individual wearing clothes-and, feedback from the feedback information received from members of the target public And generating a display of the feedback interface on the interactive mirror display, the feedback interface including the feedback data.

Wear time as a metric of intent to buy

1. The system includes an authentication module configured to identify an individual in a dressing room, an identification module configured to determine that the individual wears clothing, and one or more processors, and selects clothing based on the amount of time the individual wears clothing. A feedback module configured to determine an individual's level of interest when making a purchase, a recommendation module configured to generate an offer for the individual based on the determined level of interest, and an interface module configured to display the offer.

2. The system of Example 1 further includes a communication module configured to send the message to the individual's client device, the message containing the suggestion.

3. In the system of Example 2, the authentication module may also perform an operation including identifying a user account of an individual, and accessing user data maintained as part of the user account, the user data including content information. And the communication module is configured to send a message to the individual's client device using the contact information.

4. In the system of any of Examples 1 to 3, the identification module is configured to determine that the individual is wearing the clothing based on proximity of the individual to the clothing.

5. In the system of Example 4, the identification module is configured to determine that an individual is in proximity to the clothing using a signal generated by a radio frequency identification (RFID) tag attached to the clothing.

6. The system of any one of Examples 1 to 5 further comprises a camera configured to record an image feed containing one or more images, and the identification module determines that the individual is wearing clothing based on the analysis of the one or more images. Is configured to

7. In the system of any of Examples 1-6, the offer includes a discount on the price of the clothing, and the clothing is provided for sale at a retail store where the changing room is located.

8. In the system of Example 7, the amount of discount is based on the determined level of interest of the individual.

9. In the system of any one of Examples 1-8, the feedback module accessing a table including a plurality of predefined interest levels and a time range corresponding to each predefined interest level of the plurality of interest levels. And, personal interest by performing an operation including an operation of identifying a predetermined level of interest corresponding to the amount of time the clothes have been worn by the individual based on the amount of time the clothes have been worn by the individual within the corresponding time range It is configured to determine the level.

10. The method includes identifying an individual in the dressing room, determining that the individual wears clothing provided for sale by the retail store in which the dressing room is located, and based on the amount of time the clothing has been worn by the individual. Determining an individual's level of interest when purchasing clothes, generating an offer for the individual based on the determined level of interest, and causing the offer to be displayed.

11. In the method of Example 10, the proposal is displayed on an interactive mirror display in the dressing room.

12. The method of Example 11 includes receiving a request to purchase clothing from an individual's mobile device-the request is generated in response to a selection of selectable elements included in the message-and facilitating the purchase of clothing from a retail store. It further includes steps.

13. In the method of any one of Examples 10-12, the step of determining that the individual wears the clothing is based on determining that the individual is within a predefined distance of the clothing.

14. In the method of any one of Examples 10 to 13, the step of determining that the individual wears the clothing is based on the individual's proximity to the clothing.

15. In the method of Example 14, proximity is determined based on a signal generated by a radio frequency identification (RFID) tag attached to the garment.

16. The method of any one of Examples 10 to 15 is in response to determining that the level of interest of the individual is equal to or greater than a predefined threshold, and in response to determining that the level of interest of the individual is equal to or greater than the predefined threshold, The method further includes generating a recommendation for the item, the message including the recommendation.

17. In the method of any one of Examples 10-16, the step of determining the level of interest of the individual includes a plurality of predefined levels of interest and a time range corresponding to each of the plurality of levels of interest. And accessing a table to determine, and identifying a predetermined level of interest corresponding to the amount of time the clothing has been worn by the individual based on the amount of time the clothing has been worn by the individual within the corresponding time range.

18. The method of any one of Examples 10-17 further comprises storing a record of the individual's level of interest in user data maintained as part of the individual's user account.

19. In the method of any of Examples 10-18, the offer includes a discount on the price of the clothing, and the amount of the discount is based on the level of interest of the individual.

20. A tangible machine-readable storage medium implements instructions, which, when executed by a machine, cause the machine to identify an individual in the dressing room, and clothing provided for sale by the retailer in which the dressing room is located. The action of determining what the individual wears, the action of determining the level of interest of the individual when purchasing clothes based on the amount of time the clothes have been worn by the individual, and generating a suggestion for the individual based on the determined level of interest. To perform an operation including an operation and an operation for causing the proposal to be displayed.

Follow-up message

1.The system comprises one or more processors of the machine, an identification module configured to identify items of interest to an individual in a retail store, and an authentication module configured to access user data of an individual maintained as part of the individual's user account; User data includes contact information-and, a communication module configured to send a message to the individual's client device in response to detecting an individual leaving the retail store using the contact information-the message is a suggestion related to an item of interest to the individual Includes-Includes.

2. In the system of Example 1, the identification module is configured to identify the item of interest in response to determining that the individual is holding the item.

3. In the system of Example 1 or Example 2, the identification module is configured to determine that the individual is holding the item based on a signal generated by a radio frequency identification (RFID) tag attached to the item.

4. The system of any one of Examples 1 to 3 further comprises a camera configured to generate an image feed, the image feed containing one or more images, wherein the identification module is based on analysis of the image feed generated by the camera. It is configured to identify items of interest to the individual.

5. In the system of Example 4, the authentication module performs facial recognition analysis on one or more images in the image feed to identify the individual, and identifies the user account of the individual based on the profile image associated with the user account. It is configured to access user data of the individual by performing an operation including.

6. The system of any one of Examples 1 to 5 further includes a recommendation module configured to generate an item recommendation for the individual based on the item of interest, wherein the item recommendation includes a recommendation to purchase one or more items related to the item of interest. And, the item recommendation is included in the message.

7. In the system of any of Examples 1-6, the offer includes a discount applicable to the price of the item of interest.

8. In the system of Example 1, the offer is an offer to purchase an item of interest, and the message includes selectable elements that facilitate the purchase of the item of interest.

9. The method comprises identifying an item of interest to an individual while physically present in the retail store, detecting the individual leaving the retail store, and responsive to detecting the individual leaving the retail store, sending a message. And transmitting to the individual's mobile device, the message containing a suggestion related to an item of interest to the individual.

10. The method of Example 9 further comprises identifying a user account of the individual and accessing user data maintained as part of the user account, the user data including contact information, wherein the personal mobile device is Identified based on contact information.

11. In the method of Example 10, identifying the user account of the user comprises receiving image data comprising one or more images-the individual is recognizable within the one or more images-and, one or more to identify the individual And performing facial recognition analysis on the image, and identifying a user account of an individual based on profile image data associated with the user account.

12. In the method of any of Examples 9-11, identifying the item of interest to the individual includes determining that the individual has moved the item from the first location to the second location.

13. In the method of Example 12, the step of determining that the individual has moved the item from the first location to the second location is based on a signal generated by a radio frequency identification (RFID) tag attached to the item. .

14. In the method of any one of Examples 9-13, the step of identifying an item of interest to an individual comprises receiving image data comprising one or more images, and an entity against the image data to identify the item and the individual. Performing recognition, and determining that the individual is within a predetermined distance of the item of interest.

15. In the method of any of Examples 9-14, the detecting that the individual leaves the retail store is based on geolocation information received from the individual's mobile device.

16. In the method of any of Examples 9-15, detecting that the individual leaves the retail store is based on a signal strength generated by the antenna of the mobile device.

17. The method of any one of Examples 9-16 further comprises generating a product recommendation for the individual based on the item of interest, the product recommendation comprising a recommendation to purchase one or more items related to the item of interest, Product recommendations are included in the message.

18. In the method of any of Examples 9-17, the offer includes a discount applicable to the price of the item of interest.

19. The method of any one of Examples 9-18 includes receiving a request to add an item of interest to an electronic shopping cart-the request is generated in response to a user selection of selectable elements included in the message-and, Further comprising causing the instance to be added to the electronic shopping cart, and facilitating the purchase of the instance of the item of interest added to the electronic shopping cart.

20. A tangible machine-readable storage medium implements instructions, which, when executed by a machine, cause the machine to identify items of interest to the individual while physically present in the retail store, and the individual Detecting leaving the retailer, and sending a message to the mobile device of the individual in response to detecting that the individual leaves the retail store, the message including a suggestion related to an item of interest to the individual. To perform.

Customized changing room environment

1. The system includes one or more processors, an identification module configured to detect clothes being brought into the changing room-the identification module is also configured to determine the clothes type of clothes-and to adjust the environment settings of the changing room based on the clothes type. A configured custom module-the configuration specifies the configuration of one or more elements in the dressing room-is included.

2. In the system of Example 1, the one or more elements of the dressing room include one or more lights, an electronic video display, and an interactive mirror display.

3. In the system of Example 1 or Example 2, the environment setting specifies the lighting configuration of the changing room.

4. In the system of Example 3, the lighting configuration includes brightness, saturation, and hue produced by one or more lights in the dressing room.

5. In the system of any one of Examples 1 to 4, the custom module is configured to adjust the environment settings of the changing room by transmitting control data to the lighting controller hub, and the lighting controller hub is communicatively connected to the plurality of lights and , The control information causes the lighting hub to change the lighting setting of at least one of the plurality of lights.

6. In the system of any of Examples 1-5, the environment setting specifies the background image displayed on the surface of the dressing room.

7. In the system of any one of Examples 1-6, the identification module is configured to detect clothing brought to the changing room based on a signal generated by a radio frequency identification (RFID) tag attached to the clothing. .

8. In the system of any one of Examples 1 to 7, the identification module transmits the question data to a radio frequency identification (RFID) tag attached to the clothing, and receives a response from the RFID tag. Including an identifier-and, by performing an operation including an operation of acquiring a clothing type of clothing from a product database using the product identifier, the clothing type of clothing is determined.

9. The method includes the steps of detecting clothes to be brought into the changing room, determining the type of clothes of the clothes, and adjusting the environment settings of the changing room based on the type of clothes.-The environment setting determines the composition of one or more elements in the changing room. Specify-Include.

10. The method of Example 9 shows the user interface on an interactive mirror display in the dressing room-the user interface is operable to receive use case information from an individual in the dressing room, and the use case information specifies the intended use for clothing. Ha-Wa, receiving use case information from the individual via the user interface, and adjusting one or more additional preferences of the dressing room based on the use case information.

11. In the method of Example 10, the user interface includes a drop-down list of predefined use cases.

12. The method of any one of Examples 9-11 includes identifying an individual entering the changing room, identifying the user account of the individual hosted by the network-based marketplace, and the user of the individual being maintained as part of the user account. Accessing the profile data, and adjusting one or more additional preferences of the dressing room based on the user profile data.

13. In the method of any one of Examples 9 to 12, the environment setting specifies the lighting configuration of the changing room, and adjusting the environment setting includes transmitting control data to the lighting controller hub, and the lighting control hub It is communicatively connected to the plurality of lights, and the control data causes the lighting hub to change the lighting setting of at least one of the plurality of lights according to the lighting configuration specified by the environment setting.

14. In the method of any of Examples 9 to 13, the environment setting specifies the image content displayed on the electronic video display in the changing room.

15. In the method of Example 14, adjusting the preferences includes sending to the electronic video display a set of instructions that cause the electronic video display to display image content.

16. In the method of any one of Examples 9-16, the clothing type includes style or color.

17. In the method of any one of Examples 9 to 16, the step of detecting the clothes brought to the changing room is based on a signal generated by an RFID tag attached to the clothes.

18. In the method of any one of Examples 9 to 17, the step of detecting clothes brought to the changing room is based on analysis of images including one or more images, and the clothes can be recognized within one or more images.

19. In the method of any one of Examples 9 to 18, the determining of the type of clothing of the clothing includes transmitting question data to an RFID tag attached to the clothing, and receiving a response from the RFID tag-the response is -Includes the type of clothing for the product.

20. A tangible machine-readable storage medium implements instructions, which, when executed by the machine, cause the machine to detect the clothes being brought into the changing room, determine the clothes type of clothes, and the clothes type. Based on the operation of adjusting the environment setting of the changing room-the environment setting specifies the configuration of one or more elements in the changing room-to perform an operation including.

Non-limiting examples

Although embodiments of the claimed subject matter have been described with reference to specific exemplary embodiments, it will be apparent that various modifications and changes to such embodiments may be made without departing from the broader scope of the subject matter of the present disclosure. Accordingly, the specification and drawings will be regarded as illustrative rather than restrictive. The accompanying drawings, which form part of the specification, illustrate specific embodiments in which the claimed subject may be practiced, without limitation in the form of examples. The illustrated embodiments are described in sufficient detail to enable a person skilled in the art to practice the teachings disclosed herein. Other embodiments may be used and derived from which structural and logical substitutions and changes may be made without departing from the scope of the present disclosure. Therefore, this detailed description is not to be treated in a limiting sense, and the scope of the various embodiments is defined only by the appended claims, along with the full scope of equivalents equivalent to the rights given in the appended claims.

These embodiments of the claimed subject matter are merely conveniently and in fact disclosed individually and/or collectively, without intention of voluntarily limiting the scope of this application to any single invention or inventive concept, even though more than one has been disclosed. May be referred to by the term ". Therefore, although a specific embodiment has been illustrated and described herein, it should be appreciated that any configuration that is estimated to achieve the same purpose may be replaced by the specific embodiment shown. The present disclosure is intended to cover any and all adaptations or variations of various embodiments. If reviewing the above description, it will be apparent to those of ordinary skill in the art that a combination of the above-described embodiments and other embodiments not specifically described in the present disclosure will be apparent.

All publications, patents, and patent documents mentioned in this specification are all incorporated herein by reference, even if they are individually incorporated by reference. If there is a use case inconsistency between this specification and these documents cited as such references, the use case in the document referenced as a reference should be regarded as supplementing the usage examples in this specification, and if there is an incompatible inconsistency , Use cases in this specification are preferred.

In this specification, the term "one" or "one" as general in patent literature is used to include one or more, regardless of any other instances or usage examples of "at least one" or "one or more". . In this specification, the term "or" is used to refer to something non-exclusive unless it is indicated otherwise, or "A or B" is "A but not B", "B but not A", and " It is used to include "A and B". In the appended claims, the terms "comprising" and "having" are used as plain English equivalents of "comprising" and "having", respectively. In addition, in the following claims, the terms “comprising” and “having” are open terms, ie systems, devices, articles or processes comprising components other than those listed after such terms in the claims It is still considered to be within the scope of that claim. Moreover, in the following claims, terms such as “first”, “second”, “third” are merely used as indications and are not intended to impose numerical requirements on their entities.

Claims (15)

As a system,
An interactive display unit,
A controller comprising a hardware processor and communicatively connected to the interactive display unit,
The controller,
Causing the camera to capture an image of an individual wearing the item,
Selecting a target public to poll for feedback related to the image of the individual wearing the item;
Transmitting image data to the computing device of each member of the target public, the image data including the image of the individual wearing the item; and,
Collecting (compile) feedback data based on feedback information received from members of the target public-the feedback information is related to the image of the individual wearing the item-and,
Displaying a feedback interface presenting the feedback data on the interactive display unit
Is configured to perform
system.
The method of claim 1,
The controller further comprises a recommendation module, configured to cause the interactive display unit to provide a proposal for the individual in the interactive GUI.
system.
The method of claim 1,
Further comprising a communication module configured to transmit a message including an offer for the individual to the computing device of the individual using the contact information of the individual
system.
The method of claim 1,
The system further comprises a communication module configured to transmit a message including a request for a replacement item sent from the individual to the mobile device of the salesperson.
system.
The method of claim 4,
The request for the replacement item is input using the interactive display unit.
system.
The method of claim 1,
The controller further comprises a recommendation module, configured to generate a recommendation for a replacement item, and cause the interactive display unit to provide a recommendation for the replacement item to the individual.
system.
The method of claim 1,
The interactive display unit displays an image, a description, and a price for the item.
system.
As a method performed by a processor,
Causing the camera to capture an image of an individual wearing the item,
Selecting a target public to poll for feedback related to the image of the individual wearing the item;
Transmitting image data to the computing device of each member of the target public, the image data including the image of the individual wearing the item; and,
Collecting feedback data based on feedback information received from members of the target public, the feedback information being associated with the image of the individual wearing the item; and,
Displaying a feedback interface presenting the feedback data on an interactive display unit
How to include.
The method of claim 8,
Causing the interactive display unit to provide a proposal for the individual in an interactive GUI.
How to further include.
The method of claim 8,
Transmitting a message including a proposal for the individual to the computing device of the individual using the individual's contact information
How to further include.
The method of claim 8,
Sending a message including a request for a replacement item sent from the individual to a mobile device of the sales employee
How to further include.
The method of claim 11,
The request for the replacement item is input using the interactive display unit.
Way.
The method of claim 8,
Generating a recommendation for a replacement item, and causing the interactive display unit to provide a recommendation for the replacement item to the individual
How to further include.
The method of claim 8,
The interactive display unit displays an image, a description, and a price for the item.
Way.
A tangible machine-readable storage medium containing instructions that, when executed by one or more processors of a machine, cause the machine to perform the method of any one of claims 8-14.

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