KR101041726B1 - Method and system for offering advertisement using weight according to advertisement exposure rank - Google Patents

Method and system for offering advertisement using weight according to advertisement exposure rank Download PDF

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KR101041726B1
KR101041726B1 KR1020080076438A KR20080076438A KR101041726B1 KR 101041726 B1 KR101041726 B1 KR 101041726B1 KR 1020080076438 A KR1020080076438 A KR 1020080076438A KR 20080076438 A KR20080076438 A KR 20080076438A KR 101041726 B1 KR101041726 B1 KR 101041726B1
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South Korea
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advertisement
bid
advertiser
advertisement exposure
exposure
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KR1020080076438A
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Korean (ko)
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KR20100016811A (en
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권기오
김유원
노원숙
신웅섭
이우성
전민선
한서진
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엔에이치엔비즈니스플랫폼 주식회사
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Priority to KR1020080076438A priority Critical patent/KR101041726B1/en
Priority to PCT/KR2009/004386 priority patent/WO2010016731A2/en
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

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Abstract

Disclosed are a method and system for providing an advertisement using a weight according to the advertisement exposure ranking. The method of providing an advertisement may include determining an advertisement exposure ranking of the advertiser's advertisement based on a bid input from an advertiser, assigning a weight to the bid according to the advertisement exposure ranking, and exposing the advertisement with the corresponding advertisement exposure ranking. And calculating an advertisement cost according to the exposure of the advertisement based on the weighted bid.

Advertising, time, bidding, billing

Description

METHOD AND SYSTEM FOR OFFERING ADVERTISEMENT USING WEIGHT ACCORDING TO ADVERTISEMENT EXPOSURE RANK}

Embodiments according to the present invention relate to a method and system for providing an advertisement using a weight according to the advertisement exposure ranking.

The advertiser pays for the expected utility that his ad will be shown in the top ad exposure position at the time of bidding. However, since the advertisement exposure rank is relatively determined based on the bid, there is a possibility that the advertisement of the advertiser is exposed in the advertisement exposure rank lower than the top advertisement exposure rank.

The present invention provides an advertisement providing method and system that can adjust the gap between the expected utility for the highest position by applying a weight according to the advertisement exposure position to the bid according to the advertisement exposure position determined based on the bid.

The present invention provides an advertisement providing method and system that can calculate an advertising cost by correcting a bid through a weight calculated based on a predetermined weight or bid according to a sales policy or a weight directly input from an advertiser.

The present invention provides an advertisement providing method and system that can calculate the advertising cost per unit time through a bid that is input according to the minimum bid determined based on the utility price for each unit time of the advertisement area.

According to an embodiment of the present invention, there is provided a method of providing an advertisement based on a bid input from an advertiser, determining an advertisement exposure rank for the advertisement of the advertiser, assigning a weight to the bid according to the advertisement exposure rank, Exposing the advertisement with an advertisement exposure rank and calculating an advertisement cost according to the exposure of the advertisement based on the weighted bid.

According to an aspect of the present invention, the weight according to the advertisement exposure rank may be input by the advertiser as a ratio for adjusting the gap with the expected utility for the highest advertisement exposure rank.

According to an aspect of the present invention, the weight according to the advertisement exposure rank is a ratio for adjusting the gap between the expected utility for the highest advertisement exposure rank, it can be calculated based on the ratio between the bids entered for each advertisement exposure rank. have.

According to an aspect of the present invention, the weight according to the advertisement exposure rank may be given to a bid corresponding to the remaining advertisement exposure rank except the highest advertisement exposure rank.

According to an aspect of the present invention, the bid may have a value greater than or equal to the minimum bid determined based on the utility value for each unit time of the advertisement area. In this case, the utility value may be calculated based on the advertisement history information for the advertisement region, and the advertisement history information is all measurable for the advertisement region such as clicks, click units, views, impressions, and number of product purchases. It may include at least one piece of information.

According to an embodiment of the present invention, an advertisement providing system includes an advertisement exposure ranking determiner configured to determine an advertisement exposure ranking of an advertisement of an advertiser based on a bid input from an advertiser, and assigns a weight to the bid according to the advertisement exposure ranking. And a weighting unit configured to calculate an advertisement cost according to the exposure of the advertisement based on the weighted bidding unit, an advertisement exposure unit exposing the advertisement in the corresponding advertisement exposure rank, and the weighted bid.

According to the present invention, the gap between the expected utility for the highest ranking can be adjusted by applying a weight according to the advertisement exposure ranking to the bid according to the advertisement exposure ranking determined based on the bid.

According to the present invention, an advertisement cost may be calculated by correcting a bid through a weight calculated based on a predetermined weight or a bid according to a sales policy or a weight directly input from an advertiser.

According to the present invention, rather than calculating the advertising cost according to the click of the advertisement, by calculating the advertising cost per unit time through the bid input according to the minimum bid determined based on the utility price per unit time of the advertising area, by the same user / group The problem of malicious clicks can be solved at the source.

Hereinafter, various embodiments of the present disclosure will be described in detail with reference to the accompanying drawings.

1 is a view for explaining an overview of the advertisement providing method according to an embodiment of the present invention. Advertisement providing system 100 according to an embodiment of the present invention provides the advertiser page 120 to the advertiser terminal 110 through a wired or wireless network or a plurality of web pages 130 shown in the dotted box (140) It can be provided to user terminals. Here, the advertiser page 120 may be one of various web pages 130, and the advertiser terminal 110 may be one of the plurality of user terminals.

Here, the advertisement providing system 100 may sell a plurality of advertisement regions to the advertiser through the advertiser page 120 to expose the advertisement of the advertiser through the corresponding advertisement region. That is, one advertisement area may be included in at least one page of various web pages 130, and when the corresponding page is exposed through a user terminal, the advertisement of the advertiser is exposed through the advertising area exposed together with the page. Can be.

In this case, the plurality of advertisement areas may be sold to an advertiser through an auction method through a bid. In this case, the advertiser may pay for the expected utility that his ad will be shown in the top ad exposure position. However, since the advertisement exposure rank is determined based on the bid, the advertiser's advertisement is likely to be exposed at a lower advertisement exposure position than the highest advertisement exposure position. By assigning a weight according to the advertisement exposure ranking, the gap with the expected utility can be adjusted.

2 is a flowchart illustrating an advertisement providing method according to an embodiment of the present invention. The advertisement providing method according to the present embodiment may be performed by the advertisement providing system according to an embodiment of the present invention. In FIG. 2, the advertisement providing method will be described by describing a process in which each step is performed by the advertisement providing system.

In step S201, the advertisement providing system determines the advertisement exposure ranking for the advertisement of the advertiser based on the bid input from the advertiser. In this case, the bid may have a value greater than or equal to the minimum bid determined based on the utility value for each unit time of the advertisement area. Here, the utility price can be calculated based on the advertisement history information for the advertisement area, and the advertisement history information can be measured for the advertisement area such as the number of clicks, the click price, the number of views, the number of impressions, and the number of product purchases. It may include at least one piece of information. A method of determining the minimum bid based on the utility value for each unit time will be described in more detail with reference to FIGS. 6 to 9.

In addition, unlike the method of using the utility price per unit time, the bid may include a maximum click cost which is the maximum cost per click of the advertisement. The bid including the maximum click cost may be used in a cost per click (CPC) method.

In step S202, the advertisement providing system weights the bid according to the advertisement exposure ranking. That is, the bid may include the cost of the expected utility for the top advertising exposure ranking. That is, an expectation that an advertisement of an advertiser will be exposed through the highest advertisement exposure ranking may be included in the bid. However, the advertiser's advertisement may be exposed through an advertisement exposure ranking lower than the top advertisement exposure ranking. In this case, the bid may cause a gap between the advertiser's expected utility. Therefore, the advertisement providing system may adjust the gap with the expected utility by giving a weight according to the advertisement exposure rank to the bid. In this case, the weight according to the advertisement exposure ranking may be at least one of a weight determined based on a predetermined weight according to a sales policy, a weight input from an advertiser, or a ratio between the bids. Each case will be described in more detail with reference to FIGS. 3 to 5.

In step S203, the advertisement providing system exposes the advertisement in the corresponding advertisement exposure ranking. For example, the advertisement is exposed to users in the user terminals through an advertisement region corresponding to the advertisement exposure rank among the advertisement regions exposed through at least one webpage of the various webpages 130 described with reference to FIG. 1. Can be.

In step S204, the advertisement providing system calculates an advertisement cost according to the exposure of the advertisement based on the weighted bid. In this case, when the bid has a value greater than or equal to the minimum bid determined based on the utility price for each unit time of the advertisement area, the weighted bid may be directly determined as the advertisement cost for the unit time. To this end, the advertisement providing system may calculate the advertisement cost based on the bid, the unit time and the time the advertisement is exposed. Alternatively, when the bid includes the maximum click cost, the advertisement of the advertiser may be calculated based on the maximum click cost and the number of clicks weighted according to the advertisement exposure rank.

As described above, when the advertisement providing method according to the present embodiment is applied, the gap between the expected utility of the highest ranking can be adjusted by applying a weight according to the advertisement exposure ranking to the bid according to the advertisement exposure ranking determined based on the bid. have.

3 is an example of a table including information on weights according to advertisement exposure rankings and bids to which weights are applied. In the table 300, the solid line box 301 represents bids input from the first to fifth advertisers. In this case, according to the input bid, the advertisement of the first advertiser who inputs the highest bid '1500' 302 may be exposed as the highest advertisement exposure position, and the advertisements of the second to fifth advertisers may be The advertisement exposure ranking is lower than the highest advertisement exposure ranking. In this case, the weights shown in the table 300 may be used to adjust the gap between the expected utility for the second to fifth advertisers and the bid.

For example, the second advertiser's advertisement is exposed as the second advertisement exposure ranking, and the weight '0.8', which is a weight according to the second advertisement exposure ranking, is multiplied by the bid '1200' input by the second advertiser. Can be given through. That is, as a result, the second advertiser may expose the advertisement in the second advertisement exposure rank through the weighted bid '960' 303. At this time, if the unit time is '10 minutes 'and the advertisement of the second advertiser is exposed for three unit times, that is, '30 minutes', an advertisement cost of '960 * 3 = 2880' may be calculated. That is, the second advertiser may expose the advertisement at a cost as low as '720' than the advertisement cost '1200 * 3 = 3600' according to the input bid '1200'.

4 is an example of a table including information on a weighted bid and a weighted bid according to an advertisement exposure rank input from an advertiser. As described above, the weight according to the advertisement exposure ranking may be directly input from the advertiser. That is, the advertiser directly adjusts the weight according to the advertisement exposure ranking, thereby allowing the advertiser to set an advertising strategy according to the area where the advertisement is exposed. In this case, the weight range according to the advertisement exposure rank input from the advertiser may be determined in advance a range of weights that can be set according to the advertisement exposure rank. The table 400 shows weights input from the third advertiser according to the advertisement exposure ranking and bids according to the input weights. For example, in the table 400, a weight '0.9' 401 according to the third advertisement exposure ranking input from the third advertiser is assigned to the bid '1000' input from the third advertiser, and thus the bid to be used in calculating the advertising cost. '900' 402 is calculated and displayed.

5 is an example of a table including information on weights according to advertisement exposure rankings determined based on a ratio between bids. The weight according to the above-described advertisement exposure ranking may be calculated based on a ratio between bids input by advertisers. In the example of the table 500, the weight '0.8' 501 according to the second ad impression ranking is applied to the bid '1500' 502 entered by the first advertiser and the bid '1200' 503 entered by the second advertiser. Based on the third advertisement exposure ranking, the weight '0.67' 504 may be calculated based on the bid '1500' 502 entered by the first advertiser and the bid '1000' 505 entered by the third advertiser. Can be. More specifically, the weight '0.8' 501 according to the second advertisement exposure rank is a ratio of the bid '1500' 502 entered by the first advertiser to the bid '1200' 503 entered by the second advertiser. The weight '0.67' 504 according to the third ad impression ranking may be calculated as a ratio of the bid '1000' 505 entered by the third advertiser to the bid '1500' 502 entered by the first advertiser. have.

As described above, in the advertisement providing system and the advertisement providing method according to the present exemplary embodiment, the minimum bid may be determined based on the utility value for each unit time of the advertisement area, and the advertiser may be determined based on the bid input based on the minimum bid. . In this case, instead of calculating the advertising cost according to the click on the advertisement, the advertising cost for the advertising area is calculated based on the utility value predetermined according to the time zone for the advertising area, thereby preventing the malicious click by the same user or the same group. The problem can be solved at the source.

In the present specification, the term 'time' means a time from a time to a time. The 'time' may require all information about year, month, day, hour, minute, and second, but for convenience of description, the description will be made using only hour or minute information. In addition, the predetermined time for any advertisement area may be determined as needed by the advertisement providing system, the operator or the advertiser of the advertisement providing system according to an embodiment of the present invention. For example, the advertisement providing system may classify a day into the unit time into a total of 48 hours every 30 minutes for the advertisement area, and determine a utility value for each of the 48 hours. Here, the utility value is a measure that can indicate utility information of the advertisement area at a corresponding time. For example, the lowest cost for using the advertisement area during the corresponding time may be used as the utility value. In addition, an advertiser may expose his or her advertisement through the corresponding advertising area for the desired time period of the 48 hours (eg, the time between 12:30 and 13:00 and the time between 15:00 and 15:30). The corresponding advertising area may be purchased as much as possible. In this way, the purchase of the advertising area is made based on the time and the utility value according to the time, advertisers can efficiently obtain the advertising effect according to the reasonable price.

FIG. 6 is a graph showing the click price according to the advertising area, FIG. 7 is a graph showing the number of clicks according to the advertising area, and FIG. 8 is a graph showing the utility price according to the advertising area. That is, in the graph 600 of FIG. 6, the x axis represents an advertisement area and the y axis represents a click price. For example, the first coordinate 601 may represent the click price '100 won' of the 'first advertising area' and the second coordinate 602 may represent the click price '90 won 'of the' second advertising area '. have. In addition, in the graph 700 of FIG. 7, the x-axis may indicate an advertisement area and the y-axis may indicate a number of clicks. Here, the number of clicks of FIG. 7 may include the average number of clicks per unit time calculated for the entire measurement period using the time as the unit time. For example, the third coordinate 701 is an average number of clicks generated by 30 minutes as a unit time for the first ad area, and the fourth coordinate 702 is a second ad area. For example, 30 minutes may mean an average number of clicks generated '12 times'. Finally, in the graph 800 of FIG. 8, the x-axis may mean an advertising area and the y-axis may mean a utility value. For example, the fifth coordinate 801 may be based on a sixth coordinate 802 of a '1000 won' (a multiplication result of a click unit price '100 won' and a '10 clicks'), which is a utility value for the 'first advertising area'. ) May mean '1080 won' (a multiplication result of '90 clicks and 12 clicks'), which is a utility value for the 'second advertising area'. That is, the utility price is a measure of utility of each advertisement area and may be used to sell the advertisement area to be described later.

In addition, the number of clicks may be determined based on the number of clicks generated in the advertisement area at the same time as the time. Also in this case, for example, the utility price can be calculated based on the calculation between the click price and the number of clicks. 9 is a graph of clicks over time. In the graph 900 of FIG. 9, the x axis represents time from 0 to 24 hours, and the y axis represents clicks. That is, the graph 900 represents the number of clicks by time zone for one advertisement area, and as shown in the seventh coordinate 901 and the eighth coordinate 902, a large difference in clicks for each time zone may appear. Can be. Therefore, the utility value needs to be changed according to the time zone even for the same advertisement area, and the number of clicks is determined based on the number of clicks generated in the advertisement area at the same time as the time, thereby equaling the time at which the advertisement will be exposed. In the previous time, the utility value for the advertisement area may be differently determined for each time zone. For example, when the click unit price of the advertisement area is' 100 won 'and the number of clicks corresponding to the seventh coordinate 901 is' five times' and the number of clicks corresponding to the eighth coordinate 902 is '10 times', A utility value of '500 won' may be determined at a time corresponding to the seventh coordinate 901 for the advertisement area, and a utility value of '1000 won' may be determined at a time corresponding to the eighth coordinate 902.

6 to 9, when the utility price is determined, the advertisement providing system may determine a minimum bid for the advertisement area based on the utility price and receive the bid from the advertiser based on the minimum bid. Will be.

10 is a block diagram illustrating an internal configuration of an advertisement providing system according to an embodiment of the present invention. The advertisement providing system 1000 according to the present exemplary embodiment includes an advertisement exposure ranking unit 1001, a weighting unit 1002, an advertisement exposure unit 1003, and an advertisement cost calculation unit 1004 as shown in FIG. 10. do.

The advertisement exposure ranking determiner 1001 determines the advertisement exposure ranking for the advertisement of the advertiser based on the bid input from the advertiser. In this case, the bid may have a value greater than or equal to the minimum bid determined based on the utility value for each unit time of the advertisement area. Here, the utility price can be calculated based on the advertisement history information for the advertisement area, and the advertisement history information can be measured for the advertisement area such as the number of clicks, the click price, the number of views, the number of impressions, and the number of product purchases. It may include at least one piece of information. Since the method of determining the minimum bid based on the utility time for each unit time has already been described, an additional description thereof will be omitted.

In addition, unlike the method of using the utility price per unit time, the bid may include a maximum click cost which is the maximum cost per click of the advertisement. The bid including the maximum click cost may be used in a cost per click (CPC) method.

The weighting unit 1002 assigns weights according to the advertisement exposure rankings to the bids. That is, the bid may include the cost of the expected utility for the top advertising exposure ranking. That is, an expectation that an advertisement of an advertiser will be exposed through the highest advertisement exposure ranking may be included in the bid. However, the advertiser's advertisement may be exposed through an advertisement exposure ranking lower than the top advertisement exposure ranking. In this case, the bid may cause a gap between the advertiser's expected utility. Therefore, the advertisement providing system 1000 may adjust the gap with the expected utility by assigning the weight according to the advertisement exposure rank to the bid through the weight assigning unit 1002. In this case, the weight according to the advertisement exposure ranking may be at least one of a weight determined based on a predetermined weight according to a sales policy, a weight input from an advertiser, or a ratio between the bids.

The advertisement exposure unit 1003 exposes the advertisement in the corresponding advertisement exposure ranking. For example, the advertisement is exposed to users in the user terminals through an advertisement region corresponding to the advertisement exposure rank among the advertisement regions exposed through at least one webpage of the various webpages 130 described with reference to FIG. 1. Can be.

The advertisement cost calculator 1004 calculates an advertisement cost according to the exposure of the advertisement based on the weighted bid. In this case, when the bid has a value greater than or equal to the minimum bid determined based on the utility price for each unit time of the advertisement area, the weighted bid may be directly determined as the advertisement cost for the unit time. To this end, the advertising cost calculator 1004 may calculate the advertising cost based on the bid, the unit time and the time the advertisement is exposed. Alternatively, when the bid includes the maximum click cost, the advertisement of the advertiser may be calculated based on the maximum click cost and the number of clicks weighted according to the advertisement exposure rank.

As described above, when the advertisement providing system according to the present embodiment is used, the gap between the expected utility for the highest ranking can be adjusted by applying a weight according to the advertisement exposure ranking to the bid according to the advertisement exposure ranking determined based on the bid. have.

Embodiments according to the present invention can be implemented in the form of program instructions that can be executed by various computer means can be recorded on a computer readable medium. The computer readable medium may include program instructions, file data, data structures, etc. alone or in combination. Program instructions recorded on the media may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks, such as floppy disks. Magneto-optical media, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware device described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

As described above, the present invention has been described by specific embodiments such as specific components and the like. For those skilled in the art to which the present invention pertains, various modifications and variations are possible.

Therefore, the spirit of the present invention should not be limited to the described embodiments, and all of the equivalents or equivalents of the claims as well as the claims to be described later will belong to the scope of the present invention. .

1 is a view for explaining an overview of the advertisement providing method according to an embodiment of the present invention.

2 is a flowchart illustrating an advertisement providing method according to an embodiment of the present invention.

3 is an example of a table including information on weights according to advertisement exposure rankings and bids to which weights are applied.

4 is an example of a table including information on a weighted bid and a weighted bid according to an advertisement exposure rank input from an advertiser.

5 is an example of a table including information on weights according to advertisement exposure rankings determined based on a ratio between bids.

6 is a graph showing a click price according to the advertisement area.

7 is a graph showing the number of clicks according to the advertisement area.

8 is a graph showing the utility value according to the advertising area.

9 is a graph of clicks over time.

10 is a block diagram illustrating an internal configuration of an advertisement providing system according to an embodiment of the present invention.

9 is a flowchart illustrating an advertisement providing method according to another embodiment of the present invention.

10 is a block diagram illustrating an internal configuration of an advertisement providing system according to another exemplary embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

1000: Ad Serving System

1001: Ad exposure ranking unit

1002: weighting unit

1003: Ad impressions

1004: advertising cost calculator

Claims (17)

In the advertisement providing method performed by the advertisement providing system, Determining, by the advertisement exposure ranking unit of the advertisement providing system, an advertisement exposure ranking for the advertisement of the advertiser based on a bid input from the advertiser; A weighting unit of the advertisement providing system assigning a weight to the bid according to the advertisement exposure rank; And Calculating an advertising cost according to the exposure of the advertisement by using an advertisement cost calculator of the advertisement providing system by using the weighted bid, unit time, and time when the advertisement is exposed; Including, The ad will be shown in that ad impression position, The bid has a value equal to or greater than the minimum bid determined based on the unit price of the advertising area per hour. The utility price is calculated based on the advertisement history information for the advertisement area. The method of claim 1, The weight according to the advertisement exposure rank is input by the advertiser as a ratio for adjusting the gap with the expected utility for the highest advertisement exposure rank. The method of claim 1, The weight based on the advertisement exposure rank is a ratio for adjusting the gap between the expected utility for the highest advertisement exposure rank, and is calculated based on the ratio between bids input for each advertisement exposure rank. The method of claim 1, The weight according to the advertisement exposure rank is given to a bid corresponding to the remaining advertisement exposure rank except the highest advertisement exposure rank. delete The method of claim 1, The advertisement history information includes at least one of all information measurable for the advertisement area, such as clicks, clicks, clicks, impressions, and number of product purchases. delete delete delete A computer-readable recording medium having recorded thereon a program for performing the method of any one of claims 1 to 4. An advertisement exposure ranking unit configured to determine an advertisement exposure ranking for the advertisement of the advertiser based on a bid input from an advertiser; A weight assigning unit to assign a weight to the bid according to the advertisement exposure rank; And An advertisement cost calculator that calculates an advertisement cost according to the exposure of the advertisement using the weighted bid, unit time, and the time the advertisement is exposed. Including, The ad will be shown in that ad impression position, The bid has a value equal to or greater than the minimum bid determined based on the unit price of the advertising area per hour. The utility price is calculated based on the advertisement history information for the advertisement area. The method of claim 11, And the weight according to the advertisement exposure rank is input by the advertiser as a ratio for adjusting the gap with the expected utility for the highest advertisement exposure rank. The method of claim 11, The weight based on the advertisement exposure position is a ratio for adjusting the gap between the expected utility for the highest advertisement exposure position, and is calculated based on the ratio between bids input for each advertisement exposure position. The method of claim 11, The weight according to the advertisement exposure position is given to a bid corresponding to the remaining advertisement exposure position except the highest advertisement exposure position, the advertisement providing system. delete The method of claim 11, The advertisement history information includes at least one of all information measurable for the advertisement area, such as clicks, clicks, clicks, impressions, and number of product purchases. delete
KR1020080076438A 2008-08-05 2008-08-05 Method and system for offering advertisement using weight according to advertisement exposure rank KR101041726B1 (en)

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PCT/KR2009/004386 WO2010016731A2 (en) 2008-08-05 2009-08-05 Method and system for providing advertisements by using weighted values which accord with an advertisement exposure order

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KR20070121979A (en) * 2006-06-23 2007-12-28 (주)첫눈 Method and apparatus of determining a listing rank of searched advertisement lists
KR20080032512A (en) * 2006-10-10 2008-04-15 엔에이치엔(주) Method and system for extracting weight classified by ranking
KR100849041B1 (en) 2007-12-26 2008-07-29 박연호 Auction system for possession of on-line advertisement area and operating method thereof

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