JP2006295898A - Information communication method by mobile terminal - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an information communication method by a mobile terminal in which such a mobile terminal as a mobile telephone can read a two-dimensional code added to an advertising medium or a product, automatically recognize contents, transmit image and voice information, and obtain the image and voice information in the mobile terminal. <P>SOLUTION: The information communication system comprises a first step of displaying an image of an QR code 40 on a medium capable of image displaying, a second step of reading the QR code by a code reading means of the portable terminal 10; a third step of transmitting delivery request information from the mobile terminal to an image and voice delivery source or a system of an intermediator 20 based on the read QR code information; and a fourth step of receiving the image and voice transmitted from the system by the mobile terminal for displaying in real time. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to an information communication system using a mobile terminal such as a mobile phone, and in particular, information relating to advertisements, campaigns, and events using images (including moving images) and audio via a two-dimensional code such as a QR code (registered trademark). It is related with the information communication system which enabled it to receive easily and quickly.

  Although the Internet has become widespread, it is necessary to input a URL (Uniform Resource Locator) from a personal computer connected to the Internet in order to view a home page.

  In addition, product sales and event advertisements and promotions are conducted via TV, radio, newspapers, magazines, etc. In order to know the detailed contents, sales companies and projects using telephones, faxes, the Internet, etc. Necessary information is obtained from companies.

  However, in order to make a call, it is necessary to memorize and make a note of the telephone number, and there is an annoyance that requires making a call while relying on the memory or making a call while looking at the memo. Also, when using the Internet, it is necessary to input a URL, and when the URL is unknown, there is an annoyance that must be input considering a keyword. In other words, it is necessary to jump to the site by clicking the URL, access the moving image file, and have the image transmitted later.

  It is desirable for a user (customer) to obtain detailed information automatically and in a timely manner when faced with an advertising medium. For product sales companies, events, and campaign planning companies, providing necessary information without bothering customers will promote product sales and increase customer attraction for events. In addition to an upgrade announcement by publicity, there is a strong demand for new and innovative methods.

  The present invention has been made under the circumstances described above, and the object of the present invention is to read a two-dimensional code attached to an advertising medium or a product with a portable terminal such as a mobile phone, and automatically read the contents. An object of the present invention is to provide an information communication system using a portable terminal that can recognize and transmit image / sound distribution information and acquire image / sound information from the portable terminal.

  The present invention relates to an information communication system using a portable terminal, and the object of the present invention is to first display a QR code image on a medium capable of displaying an image, and to read the QR code by code reading means of the portable terminal. A second step, a third step of transmitting distribution request information from the portable terminal to the image / sound distribution source or intermediary system based on the read QR code information, and a transmission from the system This is achieved by adopting an information communication system including a fourth step of receiving an image / sound by the portable terminal and displaying it in real time.

  Further, the object of the present invention is to display a character image related to the image / sound on the QR code in the first step, or to display an image placed on the QR code. The QR code is arranged in an area where error correction is possible, the image posted on the QR code is a moving image, or the mobile terminal is a camera-equipped mobile phone. It can be achieved more effectively by being or by the medium being a television, a personal computer connected to the Internet, a display device having a large display panel including an electronic advertising tower, or a projection type display device.

  Furthermore, in the above description, the distribution request information is transmitted to the mediator, and the image or sound is transmitted from the mediator. However, the advertisement company is directly accessed, and the image or sound is directly transmitted from the advertisement company. It is also possible to do so.

  Alternatively, the object of the present invention is to provide a first step in which a first medium on which a QR code is printed is detachably provided on the surface of the second medium, and the QR code is read by the code reading means of the portable terminal. A second step, a third step of transmitting distribution request information from the portable terminal to the image / sound distribution source or intermediary system based on the read QR code information, and a transmission from the system It is also achieved by adopting an information communication system including a fourth step of receiving an image / sound by the portable terminal and displaying it in real time.

  In addition, the object of the present invention is that the image or character information related to the image / sound is printed on the QR code, or that the first medium has the QR code on the back surface. In addition to being printed, the image or text information related to the image / sound is printed on the front side surface, or the second medium is a poster or a pamphlet, and covers the print surface. The first medium is laid many times, the second medium is an ice cream container as a product, the first medium is a seal or a sticker, or the first medium The medium is affixed directly to the surface of the second medium so as to be peelable, or the first medium is housed in a transparent bag, By serial bag is releasably affixed on the surface of the second medium is more effectively achieved.

  According to the present invention, since it is possible to easily receive and receive distribution of images and sounds such as moving images using a mobile terminal such as a mobile phone, the sales promotion effect of merchandise sales is great from the corporate side, From the side, there is an advantage that information can be easily obtained on the spot when information is required. In addition, since event planning can be communicated directly to consumers and customers, it can be expected to expand its use as a means of advertising and campaigning for companies.

  In addition, users can quickly acquire necessary image and audio information from their mobile devices, so they can purchase products with higher quality and appropriate prices, and participate in high-density and interesting events. In addition to being able to do it, there are great expectations both on the planning side and on the participating side.

  Furthermore, by providing a method of superimposing an image or character information on a QR code and displaying or printing it on a medium, a display area (or print area) other than the QR code area can be provided. Information such as image / sound titles and sample videos provided by the system can be posted.

  FIG. 1 shows the overall configuration of the present invention. A consumer has a mobile phone 10 as a mobile terminal, and an intermediary 20 has images (including moving images and still images) and audio from each company not shown. Information (for example, advertisement contents) is registered and managed. This registration can be done offline or online. The mobile phone 10 has an imaging function by a camera, information registration of each company functions as a homepage of the Internet, and a URL is attached to the homepage of each company. When the broker 20 sells (or manufactures) a product of a company (Company X), for example, the ice cream 30 shown in FIG. (Registered trademark) 40 is printed, or a seal printed with QR code 40 is attached. Information about the ice cream 30 and campaign information are registered and managed by the mediator 20.

  The QR code 40 is a two-dimensional code as shown in FIG. 3 and includes a URL for acquiring detailed information (information about products, events, campaign information, etc.) of the ice cream 30 from a homepage on the Internet. Therefore, the camera function of the mobile phone 10 has a function of reading the QR code 40 attached to the ice cream 30 and decoding the URL to be transmitted.

In addition, when a company (Company Y) is a travel agency and advertises using television as a medium, a QR code 41 is displayed on a part of the TV image 32 as shown in FIG. Also in this case, the mobile phone 10 has a function of reading and decoding the QR code 41 on the television screen.
Further, when the company (Company Z) is an entertainment production and advertises using a poster as a medium, as shown in FIG. A QR code 42 is printed and displayed on a part of. Also in this case, the mobile phone 10 has a function of reading and decoding the QR code 42.

  The intermediary 20 is a communication system that can use the formats of each company in a unified manner even when the mobile phone service providers are different. In other words, it is necessary that the mobile phone 10 possessed by the consumer can be freely used even if it is of a different communication service company specification. As shown in FIG. 1, the communication service companies 21 (Company A) and 22 (Company B) , 23 (Company C) can communicate with each other “conditions” and “consumer information”, and can communicate with each other even with another company's mobile phone via the mediator 20. The “consumer information” includes, for example, “mobile phone information” indicating which type of telephone communication company (mobile carrier) the mobile phone owned by the consumer is, and “distribution request information”. Information. The “distribution request information” is information requesting that the information (image, sound, etc.) that he / she wants to be distributed to the communication system (computer system) of the mediator 20, for example, the consumer 10 is information including address information indicating an access destination indicated by the QR code 40 read in 10 and information for specifying what information (image, sound, etc.) requested by the consumer is. The “condition” is a condition determined with the communication service company 21. For example, whether or not the packet fee and the communication fee generated when acquiring the information requested by the consumer are to be borne by the user. And a condition indicating what distribution form (for example, whether the video / audio information distributed to the consumer's mobile phone is in a streaming distribution form or a downloadable distribution form) This is the condition that the model that can access the two-dimensional code (QR code in this example) is a “third generation” mobile phone.

  The configuration of the mobile phone 10 is as shown in FIG. 6, and a CPU (or MPU or MCU) 11 that performs overall control is connected to a ROM 12 that stores programs and the like, and a RAM 13 that is a working memory, The camera 141 and an image processing unit 142 that processes an image captured by the camera 141, a decoding unit 15 that decodes a QR code (40 to 42) and the like from the processed image, and an input unit 16 that performs data and instructions are connected. . Further, a display unit 172, a communication unit 18 that performs wireless communication, and a speaker 19 that outputs sound are connected to the CPU 11 via a display control unit 171. The mobile phone 10 is a third-generation mobile phone, that is, a QR code if it is a digital mobile phone compliant with the “IMT-2000 (International Mobile Telecommunication 2000)” standard defined by the ITU (International Telecommunication Union). The information communication system according to the present invention can be utilized without adding a decoding function or the like.

  The configuration of the mediator 20 is as shown in FIG. 7, and a CPU (or MPU or MCU) 21 that performs overall control is connected to a ROM 22 that stores programs and a RAM 23 that is a working memory. In addition, a communication unit 24 that performs wireless communication is connected. In addition, the CPU 21 has a registration unit 25 for registering information (images, sounds, etc.) of each advertising company, a display unit 262 via the display control unit 261, an input unit 27 for giving data and instructions, and the communication service companies. A format converter 28 for converting the format is connected. For example, with respect to the distribution of information (image / sound and text information) to mobile phones in each telephone communication company, each company uses a different protocol (information format), so the format conversion unit 28 performs protocol conversion processing. Is going. More specifically, in the mediator 20 or the distribution source computer system, an “automatic discrimination unit” that discriminates the model of the mobile phone 10 that has accessed, and a protocol that is converted according to the model of the mobile carrier and the mobile phone, is transmitted and received. “Protocol conversion means” is provided in, for example, a “server” which is an information management means, and the server automatically executes conversion processing to the protocol (information format) of each mobile carrier, and information requested by consumers. It can be automatically distributed from the server for 24 hours. Note that the “automatic determination unit” and “protocol conversion unit” included in the server, “distribution unit” for transmitting and displaying information requested by the distribution request information to the requesting mobile phone 10, and later The “selection screen transmission means” for transmitting and displaying the content selection screen to be transmitted to the requesting mobile phone 10 is implemented by a computer program in this embodiment.

  In such a configuration, the communication unit 18 of the consumer's mobile phone 10 and the communication unit 24 of the mediator 20 are connected to the Internet and can communicate with each other, and advertisements for products and plans of each company X to Z The advertisement or can 01 pane, event information, and the like are registered in the registration unit 25 of the mediator 20 with images (moving images, still images), sounds, and the like. The information such as images and sounds is transferred to the mediator 20 online or in the form of data material, and is registered in the registration unit 25 so as to be searchable by address information (URL information in this example) of the information source. The information including at least the address information is encoded as a two-dimensional code (preferably a QR code). The two-dimensional code is a television capable of displaying an image (including video) on a display unit, a personal computer connected to the Internet, a display device having a large display panel such as an electronic advertising tower or an electric signboard device, and In addition to a display device such as a game device, the image is displayed on a projection display device such as a movie projector or a home projector that can project an image on a screen. Or printed on "printing media" such as posters, flyers, signboards, books, stickers, product containers (eg, cup-shaped containers with curved surfaces) and presented to consumers (viewers, product purchasers, etc.) Is done.

  Consumers can purchase ice cream 30 sold at stores, watch travel guide images 32 on TV, view campaign posters 33 on the streets, show interest, or request detailed information. Or if you want to watch a movie, the QR code 40 attached to the ice cream 30, the QR code 41 displayed on the television image 32, or the QR code attached to the poster 33 42 is imaged by the camera 141 of the mobile phone 10. The captured QR codes 40 to 42 are subjected to data processing by the image processing unit 142, the URL and the like are decoded by the decoding unit 15, and further displayed on the display unit 172 via the display control unit 171 as shown in FIG. Is done.

  When the consumer sees this display and inputs (clicks) a predetermined key on the input unit 16, the distribution request information is transmitted from the mobile phone 10 to the mediator 20 via the communication units 18 and 24. The homepage registered in the registration unit 25 is accessed according to the URL information included in the URL. As a result, the image or sound of the accessed URL homepage is read out and transmitted to the mobile phone 10 via the communication units 24 and 18, and the image is displayed on the display unit 172 via the display control unit 171 and the speaker. The sound is output from 19. Images and sounds are CMs, making, campaign announcements, messages from actors, and the like.

  Therefore, the consumer can see the image of the URL accessed with his / her mobile phone 10 on the display unit 172 and can listen to the sound from the speaker 19.

  The poster 33 in FIG. 5 shows an example in which a copy 34 of an event or campaign is displayed on a piece of paper or the like and a QR code 42 is displayed. For example, as shown in FIG. A large number of stickers 36 to which a QR code is attached may be detachably provided on the surface of the poster 35 so as to cover the entire printing surface (or a partial area) of the single poster 35. In the example of the poster 35 in FIG. 9A, an image 37 as shown in FIG. 9B appears when all attached stickers 36 are peeled off. Further, in this example, an image of a character (a CM talent photo related to a distributed image / audio) in the image 37 of FIG. 9B is printed on the front surface of the sticker 36. FIG. 9C shows an example of the back surface of the sticker 36. In this example, the QR code 43 is printed on the back surface of the peelable sticker 36.

  When the consumer (user) peels off the sticker 36 and reads the QR code 43 with the code reading function of the mobile phone 10, the URL information contained in the QR code 43 is decoded by the decoding unit 15 in FIG. The distribution request information is transmitted to the server of the mediator 20 via the communication unit 18 of the mobile phone 10 in response to a click operation (click operation with a predetermined key or pressing an operation button) requesting distribution, and the URL information is When the communication unit 18 receives the specified image or audio information, the image is displayed on the display unit 172 of the mobile phone 10 in real time and the audio is output from the speaker 19.

  In this example, the image and sound (image or sound, or image and sound) specified by the URL information are the moving image of the talent in the image 37 shown in FIG. 9B and the sound of the talent (or CM song). ) And automatically displayed on the display unit 172 in conjunction with the QR code reading operation by the mobile phone 10, and the received moving image and sound are stored in the RAM 13 and can be played back at an arbitrary time. ing. The QR code 43 corresponding to the moving image and sound may be the same in one poster 35, but for each type of CM talent image printed on the surface of the sticker 36 or for each individual sticker 36. Different QR codes may be assigned. Moreover, it is good also as a form which affixes on the surface of the poster 35 by making the surface which has the QR code 43 into the front side by making the sticking surface of the sticker 36 reverse.

  Note that each sticker 36 shown in FIG. 9A is, for example, a photo card (for example, an adhesive surface or a sticker surface) on which photographs of various expressions of the talent who eats “ice cream” that is a product to be advertised are printed. (Seal card with magnetic layer), consumers (users) can bring back the sticker 36 and use it as a photo card, and various videos and text information corresponding to the QR code 43 are available 24 hours a day. Receive and enjoy. The number of the stickers 36 is changed at any time depending on the size of the poster 35. For example, in the case of a station-posted poster, several hundreds (in the embodiment, 720 photos of 200 types) can be pasted on one poster. .

  Moreover, in the example of FIG. 9, although the form which sticks the sticker 36 in the form which can be peeled off on the surface of the poster 35 was demonstrated as an example, the container (for example, transparent) which accommodates the surface of the sticker 36 visually. A bag body) may be provided on the entire surface of the poster 35 or a part thereof. That is, for example, each sticker (photo card) 36 in FIG. 9A is put in a transparent bag, the bags are pasted on a printed matter or a poster, the consumer peels off the bag, and the bag The photo card 36 is taken out of the card, the QR code displayed on the back side of the card is read by the code reading function of the mobile phone 10, the system of the mediator (or distribution source) 20 is accessed, and the corresponding image / sound is transferred to the mobile terminal. 10 may be received.

  Next, the correspondence between the two-dimensional code (QR codes 40 to 43) and the image / audio information will be described.

  There is a one-to-one correspondence between the two-dimensional code (QR codes 40 to 43) displayed or printed on the medium and the image / sound information (hereinafter referred to as “content”) transmitted from the image / sound distribution source. However, it is also possible to adopt a form in which the user can select a desired content by using a one-to-n correspondence relationship (n is an integer of 2 or more). For example, contents of various contents are associated with one QR code and registered in the server of the mediator 20, and a content selection screen is transmitted from the server to the distribution request information from the mobile phone 10 to carry it. It may be displayed on the display unit 172 of the telephone 10 so that the user can select desired content by clicking on the screen. Furthermore, a plurality of URL information may be encoded in one QR code 43, and a plurality of pieces of information may be acquired at a time and displayed on the display unit of the mobile phone 10 in a divided screen.

  FIG. 10 shows an example of a content selection screen displayed on the mobile phone side. This example is an example in which four types of content items C1 to C4 are displayed as selection screens for the distribution request information from the mobile phone 10, and when the user clicks on a desired item, the item is displayed. The corresponding content corresponding to is transmitted from the server of the mediator 20 and displayed on the display unit 172 of the mobile phone 10. The content transmitted to the mobile phone 10 side is four types of moving images in the example of FIG. 10, but is not limited to this example. Different types of moving images, still images, character information, or audio (sound Language and / or music), or a combination thereof.

  The server of the mediator 20 has a function of downloading and automatically installing, for example, an application program for playing back a video (referred to as “playback app”) on the mobile phone 10 side. For example, when the mediator 20 server receives the distribution request information from the mobile phone 10 and recognizes that the playback application is not installed on the mobile phone 10, it transmits screen data indicating whether download is necessary. The content is displayed on the display unit of the mobile phone 10 and the download application is downloaded and installed in accordance with a download instruction from the user. After the automatic installation is completed, the content corresponding to the QR code (or data on the content selection screen) Send.

  In the above-described embodiment, the case where the QR code is printed or displayed on the display medium or the print medium has been described as an example. However, the character (image or character information) is further superimposed on the QR code and printed. Or it is good also as a form to display.

  Next, the embodiment will be described. First, the principle that information can be posted on a QR code will be described.

  The QR code has an error correction function, and even if a part of the code is soiled or damaged, the data can be restored and read normally by the error correction function. The QR code has a restoration rate of 7 to 30% in code word units (8 bits), and 30% can be corrected when the error correction level is H level. In the embodiment described below, when a QR code is posted on an image display medium or a print medium, the QR code (preferably H level) is used as long as the error correction function is available using the error correction function of the QR code. (QR code) is placed on the character.

  Here, a moving image or still image related to the content to be acquired (image / sound, character information, or an electronic content combining them) is a “symbol image”, and an image of a QR code on which the symbol image is superimposed is used. The case where it displays on the display part of display apparatuses, such as an electronic advertising tower and television, is demonstrated as an example. Note that the information posted on the QR code is not limited to image information such as a thumbnail image or a sample video, and may be character information indicating the title of the content. In the present invention, a character image including character information is called a “character image”.

  In broadcasting systems such as electronic advertising towers and televisions, an image different from the main image may be displayed in an overlapping manner on the display unit of the display device, or may be displayed in a window different from the main image display window. However, in this case, it is desirable not to affect the main image as much as possible. Therefore, in the present embodiment, a character image obtained by superimposing a moving image or a still image (and / or character information) on the QR code is displayed in an overlapping manner at a predetermined position on the display, so that only the QR code region is displayed. Can be used to post desired images. In this case, as a device for displaying a QR code with a character image, a business display device having a large display panel such as an electronic advertising tower or an electric signboard device installed on a street or the like is preferable, but a personal computer, a television, or the like Other home display devices may be used. In addition, a screen such as a movie theater screen or a projector screen may be mixed with a video signal and projected onto a screen surface to display a QR code.

  FIG. 11 shows an example of an image in which a character image (moving image or still image) is superimposed on a QR code. The character image 40a displayed on the QR code 40 is registered, for example, in correspondence with the QR code in a one-to-one or one-to-n correspondence (n is an integer of 2 or more) in the database of the communication system of the mediator 20. . The area of the image 40a to be superimposed on the QR code is a predetermined area within the range in which the error correction of the QR code is possible (H-level QR code is preferable, in which case, the area is a maximum of 30%), and its shape Is not limited to a rectangle, but may be any shape such as a polygon, a stripe, or a cross. However, the code restoration rate depends on the shape, position, size, and arrangement direction of the image 40a. For this reason, for example, a character image and its arrangement information are registered in a database of a web server managed by an image / sound distribution source or an intermediary in association with a QR code for those subjected to a reading test in advance.

  Then, for example, image data of the QR code 40 and the character image 40a is read in advance from the database together with the schedule information of the broadcast and transmitted to the broadcast system, and the character image 40a is superimposed on the QR code 40 according to the broadcast schedule. To display an overlap on the main video. While the QR code is being broadcast, one character image may be displayed on the QR code, but may be switched to another character image corresponding to the QR code at a predetermined time interval. The character image 40a posted on the QR code 40 is not limited to a reduced sample still image or moving image. For example, in a system that provides content such as a movie or music, information for identifying the content such as an image of a title, an actor, a singer, or character information may be used.

  In addition, although ice cream was mentioned as an example as a product above, office supplies such as business cards and stationery, household items such as trash cans and slippers, books, magazines, newspapers, calligraphy, sports equipment such as gloves and shoes, golf equipment, It can also be applied to cans, bottles, plastic bottles, cars, etc. of food, alcoholic beverages and beverages. Further, a two-dimensional code may be attached to a fan, a fan, a pocket tissue, a package, an event tool, a school board, or the like distributed as an advertising medium. The two-dimensional code may be printed directly or via a sticker or sticker.

  Further, in the above description, the QR code is imaged with a camera and optically read. However, depending on the ink medium of the QR code, magnetic or electrical reading is also possible. Although the URL is accessed by a predetermined key operation (click) after the image is taken by the camera, it is also possible to automatically access the URL.

  According to the present invention, since a mobile terminal such as a mobile phone owned by itself can be used to easily and quickly receive distribution of images and sounds such as moving images, it is possible to sell products for a novel method. The sales promotion effect of the company is great, and event planning and campaigns can be directly communicated to customers.

  In addition, users can easily and quickly obtain the necessary image / sound information from their mobile devices, so they can purchase higher quality products and participate in events and campaigns that they are interested in. , Have great expectations in commerce.

  In addition to public announcements for upgrades, high-topic advertising can be conducted, so targeted promotions can be developed.

1 is a system diagram showing a schematic configuration of the present invention. It is an external view of the ice cream as goods. It is a figure which shows an example of a QR code. It is a screen figure which shows an example of the advertisement on television. It is a figure which shows an example of the advertisement with a poster. It is a block diagram which shows the structural example of a mobile telephone. It is a block diagram which shows the structural example of an intermediary. It is a figure which shows the example of a display of the display part of a mobile telephone. It is a figure which shows the other example of a poster. It is a figure which shows an example of the content selection screen displayed on the mobile telephone side. It is a figure which shows an example of the image which superimposed the moving image or the still image on QR Code.

Explanation of symbols

10 Mobile phone 11, 21 CPU
12, 22 ROM
13, 23 RAM
141 Camera 142 Image processing unit 171, 261 Display control unit 172, 262 Display unit 18, 24 Communication unit 19 Speaker 20 Mediator 28 Format conversion unit 30 Ice cream 31 Container 32 Television image 33, 35 Poster 34 Copy 36 Sticker 40- 43 QR code (two-dimensional code)
Image on 40a QR code

Claims (14)

A first step of displaying an image of a QR code on a medium capable of image display; a second step of reading the QR code by a code reading means of a portable terminal; and the portable device based on the read QR code information. A third step of transmitting distribution request information from the terminal to the image / sound distribution source or intermediary system; and a fourth step of receiving the image / sound transmitted from the system by the portable terminal and displaying in real time. And an information communication method using a portable terminal. 2. The information communication system using a portable terminal according to claim 1, wherein in the first step, a character image related to the image / sound is displayed superimposed on the QR code. The information communication system using a mobile terminal according to claim 2, wherein the image posted on the QR code is arranged in a region within a range where error correction of the QR code is possible. The information communication system using a portable terminal according to claim 2 or 3, wherein the image posted on the QR code is a moving image. 5. The information communication system using a mobile terminal according to claim 1, wherein the mobile terminal is a camera-equipped mobile phone. 6. The information communication system using a portable terminal according to claim 1, wherein the medium is a television, a personal computer connected to the Internet, a display device having a large display panel including an electronic advertising tower, or a projection type surface device. . A first step in which a first medium printed with a QR code is detachably provided on a surface of the second medium; a second step in which the QR code is read by a code reading unit of a portable terminal; A third step of transmitting distribution request information from the portable terminal to an image / sound distribution source or an intermediary system based on the information of the QR code; and receiving the image / sound transmitted from the system by the portable terminal And a fourth step of displaying in real time, and an information communication method using a portable terminal. 8. The information communication system using a portable terminal according to claim 7, wherein image or character information related to the image / sound is printed on the QR code. The portable terminal according to claim 7 or 8, wherein the first medium has the QR code printed on a back surface and images or text information related to the image / sound printed on a front surface. Information communication system by. The information communication system using a mobile terminal according to any one of claims 7 to 9, wherein the second medium is a poster or a pamphlet, and a large number of the first medium are laid so as to cover the printing surface. The information communication system using a mobile terminal according to any one of claims 7 to 9, wherein the second medium is a container of ice cream as a product. The information communication system using a portable terminal according to claim 7, wherein the first medium is a seal or a sticker. The information communication system using a portable terminal according to any one of claims 7 to 12, wherein the first medium is directly attached to the surface of the second medium so as to be peelable. The portable terminal according to any one of claims 7 to 12, wherein the first medium is accommodated in a transparent bag, and the bag is detachably pasted on the surface of the second medium. Information communication system by.

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