CN106131699A - Interaction systems that a kind of the Internet is combined with traditional media and method thereof - Google Patents

Interaction systems that a kind of the Internet is combined with traditional media and method thereof Download PDF

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Publication number
CN106131699A
CN106131699A CN201610616367.5A CN201610616367A CN106131699A CN 106131699 A CN106131699 A CN 106131699A CN 201610616367 A CN201610616367 A CN 201610616367A CN 106131699 A CN106131699 A CN 106131699A
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CN
China
Prior art keywords
html5
scene
module
interactive
information
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201610616367.5A
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Chinese (zh)
Inventor
凌翔宇
韩柏志
詹伟
张阳
周果
孙军
杨培昊
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Hunan Micro Era Polytron Technologies Inc
Beijing Zhiyunshidai Technology Co Ltd
Original Assignee
Hunan Micro Era Polytron Technologies Inc
Beijing Zhiyunshidai Technology Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Application filed by Hunan Micro Era Polytron Technologies Inc, Beijing Zhiyunshidai Technology Co Ltd filed Critical Hunan Micro Era Polytron Technologies Inc
Priority to CN201610616367.5A priority Critical patent/CN106131699A/en
Publication of CN106131699A publication Critical patent/CN106131699A/en
Pending legal-status Critical Current

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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/472End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/4722End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
    • H04N21/4725End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content using interactive regions of the image, e.g. hot spots
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/478Supplemental services, e.g. displaying phone caller identification, shopping application
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Human Computer Interaction (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The invention discloses the interaction systems that a kind of the Internet is combined with traditional media, include: make module, based on Html5 fabrication techniques Html5 scene content;Functional module, inserts interactive assemblies based on Html5 scene, and is configured the function in interactive assemblies;Release module, is associated the Html5 scene inserting interactive assemblies with 2 D code information or perception information, and this 2 D code information or perception information is embedded in traditional media content;Interactive module, user, by the 2 D code information in mobile internet device scanning traditional media content or perception information, opens Html5 scene and the content with interactive assemblies carries out interaction.Thus get through the barrier of new media and traditional media, reinvent the advertisement mode of existing traditional media, thoroughly overthrow the most popular stereotyped image to traditional media, it is actively engaged in and interactive by various interactive events excitation masses such as red packets, so that the publicity of advertiser more effect, make masses see advertisement obtain " compensation rights and interests ", formed one benign cycle.

Description

Interaction systems that a kind of the Internet is combined with traditional media and method thereof
Technical field
The present invention relates to advertisement field, interaction systems that a kind of the Internet is combined and side thereof with traditional media Method.
Background technology
Traditional media is for the network media risen in recent years, traditional mass media mode, i.e. passes through Certain machinery periodically releases news to the public or provides the media of Edutainment platform, mainly include newpapers and periodicals, open air, The traditional media such as communication, broadcast, TV and the network beyond media.And traditional media particularly television advertising is more Being the most extensively to be denounced, spectators passively accept, effect of advertising cannot be assessed;In recent years, mobile Internet fast development, band Having carried out multi-faceted change, various forms of new medias break out the most therewith, under mobile, intelligent tide, based on Html5 skill The scene of art is grown rapidly, but the propagation terminal station of current domestic Html5 media is limited to mobile phone terminal, its broadcast have the most uncertain Property, enterprise's design Html5 natural energy exquisite, that official documents and correspondence is classical obtains user and forwards propagation, but more situation is after user reads I.e. " burn ".In this context, such as He Jianshe cross-terminal integration ability, provide for all enterprises and reliably, effectively publicize mode, be Each media it is envisaged that.
Summary of the invention
For the problem existing for above-mentioned prior art, it is an object of the invention to provide one and build for advertiser and spectators Multiple interaction forms, makes spectators accept to be changed into be actively engaged in being converted to share interaction, with significantly by passive to traditional media again Promote the interaction systems that the Internet of the effect of publicity is combined with traditional media.
For reaching above-mentioned purpose, first aspect, the technical solution adopted in the present invention is: a kind of the Internet and traditional media In conjunction with interaction systems, be characterized in including:
Make module, based on Html5 fabrication techniques Html5 scene content;
Functional module, inserts interactive assemblies based on Html5 scene, and is configured the function in interactive assemblies;
Release module, is associated the Html5 scene inserting interactive assemblies with 2 D code information or perception information, and by this two dimension Code information or perception information are embedded in traditional media content;
Interactive module, user passes through the 2 D code information in mobile internet device scanning traditional media content or perception information, Open Html5 scene and the content with interactive assemblies carries out interaction.
On the basis of above-mentioned interaction systems, also include auditing module, for the Html5 scene inserting interactive assemblies Content is audited.
On the basis of above-mentioned interaction systems, also including statistical module, described statistical module includes in following module At least one:
Data analysis module, for checking the monitoring of the number of visits of Html5 scene, user behavior, hotspot map and IP number;
Subscriber Information Module, for checking the customer information number of Html5 scene and the access information of client;
Interactive information module, for checking the overview of set interactive information and the open and close controlling to interactive information.
Preferably, described making module includes:
Page component, for processing each page of Html5 scene;
Modular shuttering element, is available for, for providing, the Html5 scene template that user selects to use;
Element component, for providing the instrument and material made on the Html5 scene page;
Editor module, for select from the Html5 scene made in page component, modular shuttering element or element component to A few component is edited.
Preferably, described functional module at least includes red packet functional module.
Further, described red packet functional module includes having:
Red packet module, for selecting the display page of red packet and configure red packet;
Higher level module, for the wechat mandate of red packet, throw in region, every day throws in limit and the release time is configured;
Editor module: for the element of the red packet display page chosen is edited.
Further, described red packet module includes:
Red packet template, is available for, for providing multiple, the red packet page indicating template that user selects;
Red packet configures, for configuring the amount of money of red packet, winning probability, red packet content.
Second aspect, the present invention provides the interactive approach that a kind of the Internet is combined with traditional media, it is characterised in that include Have the following steps:
(1) Html5 scene is made;
(2) in Html5 scene, insert interactive assemblies, and the function in interactive assemblies is configured;
(3) the Html5 scene after arranging is embedded in traditional media content by 2 D code information or perception information;
(4) by the 2 D code information in mobile internet device scanning traditional media content or perception information, Html5 field is opened Scape the content with interactive assemblies carry out interaction.
On the basis of above-mentioned interactive approach, after described step (2) completes, also include:
A this Html5 scene content submission auditing system is audited by ();
B () processes according to auditing result return or generates exclusive 2 D code information or perception information.
On the basis of above-mentioned interactive approach, after described step (4) completes, also include the statistics to interaction effect, Described interaction effect includes at least one in following information: check the monitoring of the number of visits of Html5 scene, user behavior, heat Point map and IP number;Check the customer information number of Html5 scene and the access information of client;Check set interactive letter The overview of breath and the open and close controlling to interactive information.
The invention has the beneficial effects as follows:
Utilize Html5 fabrication techniques Html5 scene and insert interactive assemblies, then generating 2 D code information or perception information is thrown in In traditional media, get through the barrier of new media and traditional media, create the novel communication mode that a kind of advertiser effectively publicizes, Reinvent the advertisement mode of existing traditional media, thoroughly overthrow the most popular stereotyped image to traditional media, by red packet etc. Various interactive events excitation masses be actively engaged in and interactive, so that the publicity of advertiser more effect, makes popular to tradition matchmaker Body advertisement is changed by " passively accept-be actively engaged in-share interaction ", and advertisement obtains " compensation rights and interests " to make masses see, forms one Benign cycle.
The invention will be further described with embodiment below in conjunction with the accompanying drawings.
Accompanying drawing explanation
Fig. 1 is the structural framing schematic diagram of the interaction systems of first embodiment of the invention.
Fig. 2 is the structural framing schematic diagram of the interaction systems of second embodiment of the invention.
Fig. 3 is the structural framing schematic diagram of the making module of the present invention.
Fig. 4 is the structural framing schematic diagram of the red packet functional module of the present invention.
Fig. 5 is the interactive approach flow chart of correspondence embodiment one of the present invention.
Fig. 6 is the interactive approach flow chart of correspondence embodiment two of the present invention.
Detailed description of the invention
Embodiment one
As it is shown in figure 1, the interaction systems that the Internet that this inventive embodiments provides is combined with traditional media includes:
Make module, based on Html5 fabrication techniques Html5 scene content;
Functional module, inserts interactive assemblies based on Html5 scene, and is configured the function in interactive assemblies;
Release module, is associated the Html5 scene inserting interactive assemblies with 2 D code information or perception information, and by this two dimension Code information or perception information are embedded in traditional media content;
Interactive module, user passes through the 2 D code information in mobile internet device scanning traditional media content or perception information, Open Html5 scene and the content with interactive assemblies carries out interaction.
Corresponding, as it is shown in figure 5, the interactive approach that the Internet of this inventive embodiments is combined with traditional media, include Following steps:
(1) Html5 scene is made;
(2) in Html5 scene, insert interactive assemblies, and the function in interactive assemblies is configured;
(3) the Html5 scene after arranging is embedded in traditional media content by 2 D code information or perception information;
(4) by the 2 D code information in mobile internet device scanning traditional media content or perception information, Html5 field is opened Scape the content with interactive assemblies carry out interaction.
Making module, functional module and release module in the embodiment of the present invention, all can be at computer, mobile phone, flat board etc. Operate in terminal, after advertiser is logged in by the website registration that the supplier of this interaction systems is provided, Html5 field can be carried out The making of scape.As it is shown on figure 3, the making module of this inventive embodiments includes: page component, modular shuttering element, element component with And editor module, wherein page component is for processing, including the newly-built page, to the page each page of Html5 scene Carry out overall situation setting, specially good effect arranges, and the page is carried out editor etc.;Modular shuttering element is then by this interaction systems supplier The various scene templates provided, the optional scene template liked of advertiser after the newly-built page, thus save the page is entered The trouble of edlin;Element component is that wherein instrument includes for providing the instrument and material made on the Html5 scene page The instrument such as " background ", " picture ", " text ", " button ", " music ", some instrument there will be some template materials after clicking on and is available for Select, after clicking on " music " instrument, there will be music libraries, in music libraries, have substantial amounts of SoundBreeze Clubtunes available;Editor module It is mainly used for selected scene template or the scene made are carried out DIY amendment, clicks in requisition for revising Content on the page, such as picture, word etc., can modify or replace.Make the click preservation of Html5 scene can complete Setting work, this setting work can include that all advertisers such as product information, action message, brand introduction think the letter of publicity Breath, is exactly finally addition interactive assemblies on the basis of this Html5 scene.
The functional module of this invention can be individually present, it is also possible to as described in this embodiment, this functional module is integrated with Make in module, the functional module of this embodiment include having red packet functional module, barrage functional module, lottery function module, Point praises functional module etc., can add these functional modules, and set its function in Html5 scene after new added pages Put, after adding such as red packet functional module, red packet can be supplemented with money, and red packet winning probability is set, throws in area, the red packet amount of money Etc. information.
After having added functional module, this Html5 scene can be issued, and it is embedding to generate the exclusive Quick Response Code of advertisement Entering in traditional media content, as a example by television advertising, it is wide that this Quick Response Code can be rendered to the corresponding TV of advertiser by television station In announcement, therefore this television advertising is when playing, and this Quick Response Code arises that on the tv screen.
User, namely spectators are when watching television advertising, it is possible to use the barcode scanning instrument of the mobile terminal such as mobile phone, flat board, Quick Response Code on scanning telescreen, thus opens the Html5 scene of advertiser, carry out checking, rob red packet, obtain income and Share advertisement.
Embodiment two
As in figure 2 it is shown, the interaction systems that the Internet that this inventive embodiments provides is combined with traditional media includes:
Make module, based on Html5 fabrication techniques Html5 scene content;
Functional module, inserts interactive assemblies based on Html5 scene, and is configured the function in interactive assemblies;
Auditing module, for auditing the Html5 scene content inserting interactive assemblies;
Release module, is associated the Html5 scene inserting interactive assemblies with 2 D code information or perception information, and by this two dimension Code information or perception information are embedded in traditional media content;
Interactive module, user passes through the 2 D code information in mobile internet device scanning traditional media content or perception information, Open Html5 scene and the content with interactive assemblies carries out interaction;
Statistical module, throws in data and scene effect for real time inspection scene.
Corresponding, as shown in Figure 6, the interactive approach that the Internet of this inventive embodiments is combined with traditional media, include Following steps:
(1) Html5 scene is made;
(2) in Html5 scene, insert interactive assemblies, and the function in interactive assemblies is configured;
(3) this Html5 scene content submission auditing system is audited;
(4) process according to auditing result return or generate exclusive 2 D code information or perception information.
(5) the Html5 scene after arranging is embedded in traditional media content by 2 D code information or perception information;
(6) by the 2 D code information in mobile internet device scanning traditional media content or perception information, Html5 field is opened Scape the content with interactive assemblies carry out interaction;
(7) interaction effect is added up, such as real time inspection advertisement putting data and effect of advertising.
Making module, functional module and release module in the embodiment of the present invention, all can be at computer, mobile phone, flat board etc. Operate in terminal, after advertiser is logged in by the website registration that the supplier of this interaction systems is provided, Html5 field can be carried out The making of scape.As it is shown on figure 3, the making module of this inventive embodiments includes: page component, modular shuttering element, element component with And editor module, wherein page component is for processing, including the newly-built page, to the page each page of Html5 scene Carry out overall situation setting, specially good effect arranges, and the page is carried out editor etc.;Modular shuttering element is then by this interaction systems supplier The various scene templates provided, the optional scene template liked of advertiser after the newly-built page, thus save the page is entered The trouble of edlin;Element component is that wherein instrument includes for providing the instrument and material made on the Html5 scene page The instrument such as " background ", " picture ", " text ", " button ", " music ", some instrument there will be some template materials after clicking on and is available for Select, after clicking on " music " instrument, there will be music libraries, in music libraries, have substantial amounts of SoundBreeze Clubtunes available;Editor module It is mainly used for selected scene template or the scene made are carried out DIY amendment, clicks in requisition for revising Content on the page, such as picture, word etc., can modify or replace.Make the click preservation of Html5 scene can complete Setting work, this setting work can include that all advertisers such as product information, action message, brand introduction think the letter of publicity Breath, is exactly finally addition interactive assemblies on the basis of this Html5 scene.
This inventive embodiments is as a example by red packet functional module, and this red packet functional module is also integrated with making in module, In making module, i.e. there is the instrument of " red packet ", click on and should there will be the operation pages about red packet function after " red packet ", First in this operation pages, red packet can be supplemented with money, and activity name, the movable amount of money, time of starting and terminating are set; Then editing this red packet functional module, as shown in Figure 4, this red packet functional module includes having: red packet module, higher level module And editor module, wherein red packet module is for selecting the display page of red packet and configure red packet, corresponding For " red packet setting " instrument in the operation pages of red packet function, after clicking on " red packet setting " instrument of being somebody's turn to do, red packet mould can be jumped out Plate, is available for, for providing multiple, the red packet page indicating template that user selects, after user selects one of them template, can automatically jump To next step, i.e. red packet configuration, the configuration of this red packet include the setting of the red packet amount of money, red packet winning probability, allow to repeat to rob red packet, The information such as Business Name, movable blessing, movable remarks are configured;" preservation " is clicked on after setting up, can be by when pre-editing Pages Design becomes the red packet page.The higher level module of this embodiment corresponds to " senior setting " in the operation pages of red packet function Instrument, only just should can be activated in the case of the movable amount of money reaches some unlatchings, click on this " senior in " senior setting " Arrange " after instrument, can to " whether wechat mandate ", " movable throw in region ", " every day throws in limit " and " limit throw in time Between " etc. be configured.The editor module of this embodiment is for the element on the red packet display page, as word, pattern etc. enter Row amendment or replacement.Click on " preservation " after having edited can this red packet loose-leaf be saved in Html5 scene.
Before issuing this Html5 scene, the operator being submitted to this interaction systems is needed to audit.After examination & verification, If defective, then return to advertiser and remodify;If qualified, then system automatically help advertiser by Html5 scene (namely Html5 advertisement) release, generate the exclusive Quick Response Code of advertisement simultaneously.
As a example by television advertising, this Quick Response Code can be rendered in the corresponding television advertising of advertiser by television station, therefore this electricity Depending on advertisement when playing, this Quick Response Code arises that on the tv screen.
User, namely spectators are when watching television advertising, it is possible to use the barcode scanning instrument of the mobile terminal such as mobile phone, flat board, Quick Response Code on scanning telescreen, thus opens the Html5 advertisement of advertiser, carry out checking, rob red packet, obtain income and Share advertisement.
Advertiser, after throwing in this advertisement, can pass through statistical module real time inspection advertisement putting data and effect of advertising.Should The statistical module of embodiment includes with lower module: data analysis module, for checking the number of visits of Html5 scene, user Behavior monitoring, hotspot map and IP number;Subscriber Information Module, for checking customer information number and the client of Html5 scene Access information;Interactive information module, for checking the overview of set interactive information and the opening and closing control to interactive information System.
Although the present invention is to be described with reference to specific embodiments, but this description is not meant to the present invention is constituted limit System.With reference to description of the invention, other changes of the disclosed embodiments, for those skilled in the art be all it is anticipated that , this change should belong to the scope of protection of the invention.

Claims (10)

1. the interaction systems that a Internet is combined with traditional media, it is characterised in that include:
Make module, based on Html5 fabrication techniques Html5 scene content;
Functional module, inserts interactive assemblies based on Html5 scene, and is configured the function in interactive assemblies;
Release module, is associated the Html5 scene inserting interactive assemblies with 2 D code information or perception information, and by this two dimension Code information or perception information are embedded in traditional media content;
Interactive module, user passes through the 2 D code information in mobile internet device scanning traditional media content or perception information, Open Html5 scene and the content with interactive assemblies carries out interaction.
The interaction systems that the Internet the most according to claim 1 is combined with traditional media, it is characterised in that also include careful Core module, for auditing the Html5 scene content inserting interactive assemblies.
The interaction systems that the Internet the most according to claim 1 is combined with traditional media, it is characterised in that also include system Meter module, described statistical module includes at least one in following module:
Data analysis module, for checking the monitoring of the number of visits of Html5 scene, user behavior, hotspot map and IP number;
Subscriber Information Module, for checking the customer information number of Html5 scene and the access information of client;
Interactive information module, for checking the overview of set interactive information and the open and close controlling to interactive information.
4. the interaction systems being combined with traditional media according to the Internet described in the arbitrary claim of claim 1-3, it is characterised in that Described making module includes:
Page component, for processing each page of Html5 scene;
Modular shuttering element, is available for, for providing, the Html5 scene template that user selects to use;
Element component, for providing the instrument and material made on the Html5 scene page;
Editor module, for select from the Html5 scene made in page component, modular shuttering element or element component to A few component is edited.
5. the interaction systems being combined with traditional media according to the Internet described in the arbitrary claim of claim 1-3, it is characterised in that Described functional module at least includes red packet functional module.
6. the interaction systems being combined with traditional media according to the Internet described in the arbitrary claim of claim 5, it is characterised in that institute State red packet functional module and include having:
Red packet module, for selecting the display page of red packet and configure red packet;
Higher level module, for the wechat mandate of red packet, throw in region, every day throws in limit and the release time is configured;
Editor module: for the element of the red packet display page chosen is edited.
The interaction systems that the Internet the most according to claim 6 is combined with traditional media, it is characterised in that described red packet mould Block includes:
Red packet template, is available for, for providing multiple, the red packet page indicating template that user selects;
Red packet configures, for configuring the amount of money of red packet, winning probability, red packet content.
8. the interactive approach that a Internet is combined with traditional media, it is characterised in that comprise the following steps that
(1) Html5 scene is made;
(2) in Html5 scene, insert interactive assemblies, and the function in interactive assemblies is configured;
(3) the Html5 scene after arranging is embedded in traditional media content by 2 D code information or perception information;
(4) by the 2 D code information in mobile internet device scanning traditional media content or perception information, Html5 field is opened Scape the content with interactive assemblies carry out interaction.
The interactive approach that the Internet the most according to claim 8 is combined with traditional media, it is characterised in that described step (2), after completing, also include:
A this Html5 scene content submission auditing system is audited by ();
B () processes according to auditing result return or generates exclusive 2 D code information or perception information.
The interactive approach that the most according to claim 8 or claim 9, the Internet be combined with traditional media, it is characterised in that described step Suddenly after (4) complete, also including the statistics to interaction effect, described interaction effect includes at least one in following information: Check the monitoring of the number of visits of Html5 scene, user behavior, hotspot map and IP number;Check the customer information of Html5 scene Number and the access information of client;Check the overview of set interactive information and the open and close controlling to interactive information.
CN201610616367.5A 2016-07-29 2016-07-29 Interaction systems that a kind of the Internet is combined with traditional media and method thereof Pending CN106131699A (en)

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CN107105023A (en) * 2017-04-10 2017-08-29 上海哇嗨网络科技有限公司 Content delivery method, reading method and client containing red packet
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