CN103714472A - Community shopping platform with referrer display and advertisement release functions and shopping method - Google Patents
Community shopping platform with referrer display and advertisement release functions and shopping method Download PDFInfo
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- CN103714472A CN103714472A CN201210370766.XA CN201210370766A CN103714472A CN 103714472 A CN103714472 A CN 103714472A CN 201210370766 A CN201210370766 A CN 201210370766A CN 103714472 A CN103714472 A CN 103714472A
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Abstract
The invention discloses a community shopping platform with referrer display and advertisement release functions and a shopping method. The community shopping platform includes a community shopping website; the community shopping website is connected with a community website and a plurality of users through a computer network, and therefore, the plurality of users can buy commodities, and the plurality of users can share shopping experiences with each other through the community website. The community shopping website comprises a referrer display and selection system which is used for displaying the information of referrers of the commodities when the users log in the community shopping website and enters a commodity purchasing page, and allowing the users to select the referrers of the commodities. The community shopping website further comprises an advertisement release system which is used for displaying consumers having commodities which are most relevant to the attributes of the communities the users want to buy and the information of the consumers, and displaying consumers who show interests in commodities related to the attributes of the commodities the users want to buy and the information of the consumers.
Description
Technical field
The present invention is about a kind of community shopping platform and purchase method thereof, espespecially a kind of community shopping platform and purchase method thereof with referrer's demonstration and selective system and advertisement distributing system.
Background technology
Along with the arrival of high-speed computer and broadband network, people get used to by community website and friend, keeping in touch and sharing information on network.In addition, general along with shopping at network, many entry network sites and online store add the battlefield of ecommerce one after another, to facilitate computer user to consume by their online sales field.In order to stimulate the gas of buying of online sales field; shopping website can be released commending system conventionally to lure computer user; by the commercial product recommending network address of commodity or promotion item figure; be published on its community website individual platform, individual blog or real-time communication software, with the user who attracts friend or subscribe to its community website individual's platform or individual blog, buy the commodity of recommendation.If someone buys via computer user's commercial product recommending network address or promotion item figure the commodity of recommending within a predetermined time limit, a certain proportion of rakeback of shopping network standing-meeting feedback is given the computer user who recommends.
The alliance plan that the obvious example of aforesaid shopping commending system is shopping center (affiliate program).The function mode of the alliance plan in shopping center is that computer user registers and login the member of the alliance plan that becomes shopping center at the mall.After member logins, user can pick out the commodity that wish is recommended according to title or the promotion item figure of commodity, and system can convert the commodity network address in the shopping center of the commodity of wish recommendation to a recommendation network address or commodity figure advertising code.After the recommendation network address of obtaining the Commdity advertisement code of wish recommendation or having changed, user can be at community website, for example the types of facial makeup in Beijing operas (facebook), push away spy (Twitter), puff wave (Plurk), or the upper openly Commdity advertisement figure that wish is recommended of blog (or blog) or the wish commodity network address of recommending.In addition, user can pass through the Commdity advertisement code of the open wish recommendation of real-time communication software (for example windowslive messenger) or Email (E-mail) or network forum (web forum) or the commodity network address that wish is recommended.When having hobby or interesting people to click the commodity network address of wish recommendation or the Commdity advertisement figure that wish is recommended, and entered shopping center, and within a predetermined time limit, completed purchase, system just can record referrer's membership.After transaction completes, in one hour, referrer just can inquire it and recommend successful information, and system can feed back to nominator by a certain proportion of rakeback (normally between 1%～6% of commodity price).Similarly list of references is disclosed in the people's such as Biris U.S. Patent Publication No. 2009/0228366.
Yet above-mentioned existing shopping commending system still has some shortcomings.First, the information that existing shopping commending system cannot show referrer is to consumer.Therefore, consumer has no way of learning referrer's information.In addition, existing shopping commending system cannot allow consumer to select voluntarily referrer.If consumer clicks other people Commdity advertisement figure or commodity network address via friend's notice, system can record the user that Commdity advertisement figure that referrer's membership clicks for consumer or commodity network address are issued automatically, and the friend of non-consumer.Therefore, consumer cannot allow and want the friend who obtains cashback to obtain cashback, causes shortcoming in the heart.
In addition, the article that existing shopping commending system can track user have, and these information are offered to user's friend.Existing shopping commending system also cannot, by numerous information of user's past and its friend's interaction, take out with the commodity of this user institute wish purchase and have relevant information most, and this information is shown, to affect this user's commodity purchasing purpose.The present invention can solve these disappearances.
Summary of the invention
An object of the present invention is to propose a kind of referrer of having and shows and the community shopping platform of selective system, and its information that can show referrer is to consumer.
Another object of the present invention is to propose a kind of referrer of having and show and the community shopping platform of selective system, it can allow consumer to select referrer.
Another object of the present invention is to propose the community shopping platform of a kind of referrer's of having demonstration and selective system and advertisement distributing system, it can follow the trail of the article that user has, and these information are offered to user's friend, and can be by the good interactive numerous information of user's past and its friend, taking out the commodity of buying to this user institute wish has relevant information most, affects this user's commodity purchasing purpose to issue the advertisement of target formula.
The present invention proposes a kind of community shopping platform, it comprises a computer network and a community website, community website is connected to this computer network and a plurality of user, uses for a plurality of users and sets up thereon respectively an About You, to exchange each other and sharing information.Community shopping platform more comprises a community shopping website, is connected, in order to provide the plurality of user buy commodity and share each other shopping experience via this community website via computer network with community website and a plurality of user.This community shopping website comprises a referrer and shows and selective system, when logining this community shopping website as user and entering a commodity purchasing page, show that referrer's information of these commodity is in this commodity purchasing page, and allow this user to select the referrer of these commodity.In addition, community shopping website comprises an advertisement distributing system, when logining this community shopping website as user and entering commodity purchasing page, the user and the information thereof that have the maximally related commodity of item property of this user institute wish purchase are shown, and user and the information thereof of the relevant commodity of this item property being expressed to interest are shown.
The present invention is another proposes a kind of method that completes shopping on community shopping website, and it comprises step: a user connects via commodity that click another user or promotion item figure and enter a commodity purchasing page of this community shopping website; This community shopping website shows in this commodity purchasing page the user that these commodity connect or promotion item figure issues that artificial this user of recommendation of these commodity clicks; Allow this user to select voluntarily the referrer of these commodity; This user clicks that these commodity are put into shopping cart; And carry out account closing procedure.
Accompanying drawing explanation
Fig. 1 shows the system architecture diagram of community shopping platform of the present invention;
Fig. 2 shows that the referrer of comprising of the present invention shows and the shopping process step of system of selection;
Fig. 3 exemplarily shows a commodity purchasing page that comprises referrer information display area piece;
Fig. 4 exemplarily shows the commodity purchasing page that comprises replacing referrer list demonstration block; And
Fig. 5 shows the process step of advertisement delivery method of the present invention.
Wherein, description of reference numerals is as follows:
100 community shopping platforms;
102 community shopping websites;
104 community websites;
70 computer networks;
50,60 users;
50a, 60a subscriber computer;
71 CPU (central processing unit);
72 internal memories;
73 system buss;
76 data storage elements;
76a recommends and share system;
76b referrer shows and selective system;
76c advertisement distributing system;
76d database;
77 commodity purchasing pages;
771 referrer information display area pieces;
772 change referrer's list shows block;
773 first advertisement blocks;
774 second advertisement blocks.
Embodiment
The exemplary embodiments that embodies feature & benefits of the present invention will describe in detail in the explanation of back segment.Be understood that the present invention can have various variations in different modes, it neither departs from claim scope of the present invention, and explanation wherein and graphic be when the use that explain in itself, but not in order to limit the present invention.
The present invention proposes the community shopping platform of a kind of referrer's of having demonstration and selective system and advertisement distributing system.Refer to Fig. 1, it shows the system architecture diagram of community shopping platform 100 of the present invention.As shown in Figure 1, community shopping platform 100 of the present invention comprises community shopping website 102, community website 104 and computer network 70.Community shopping website 102 can supply user 50 subscriber computer 50a, user 60 subscriber computer 60a registers via computer network 70 and logins to do shopping.Community website 104 also can be for user 50 subscriber computer 50a, user 60 subscriber computer 60a via computer network 70, register and follow other people to exchange mutually with logining.Community shopping website 102, community website 104, user's 50 subscriber computer 50a, user 60 subscriber computer 60a are connected to each other via computer network 70.Computer network 70 can be, for example, and the Internet.Community shopping website 102 frameworks are in a server (not shown), and it comprises CPU (central processing unit) (CPU) 71, internal memory 72, system bus 73 and data storage element 76.CPU (central processing unit) 71 is to calculate and programmed instruction for actuating logic.Internal memory 72 is programmed instruction and the operational data of carrying out for temporarily storing 71 wishs of CPU (central processing unit).CPU (central processing unit) 71, internal memory 72, system bus 74 and data storage element 76 are communicated by letter mutually via system bus 73.Community shopping website 102 more comprises to be recommended to show and selective system 76b, advertisement distributing system 76c and database 76d with share system 76a, referrer.In this embodiment, recommend to show with selective system 76b, advertisement distributing system 76c and database 76d and to be stored in data storage element 76 with share system 76a, referrer, and recommendation and share system 76a, referrer show with selective system 76b and advertisement distributing system 76c and are consisted of and by CPU (central processing unit) 71 these programs of execution and realize its function software program.Community website 104 can be but be not limited to the types of facial makeup in Beijing operas (facebook), push away spy (Twitter), puff wave (Plurk), blog (or blog, blog), network forum (web forum) etc.User 50 and user 60 can utilize respectively subscriber computer 50a and subscriber computer 60a to login community website 104 via computer network 70, and on community website 104, set up About You to facilitate and friend's interaction and sharing information.User 50 and user 60 are friend's relation each other at community website 104.In addition, user 50 and 60 can utilize the account of community website 104 to login community shopping website 102.Next, referrer of the present invention shows with the operation of selective system 76b and advertisement distributing system 76c and describes in detail with reference to Fig. 1 and Fig. 2 and Fig. 3.
Fig. 2 shows that the referrer of comprising of the present invention shows and the shopping process step of system of selection.Refer to Fig. 1 and Fig. 2.First, user 50 utilizes subscriber computer 50a to login community shopping website 102, for example, directly login to community shopping website 102 or via the account of utilizing community website 104 and login community shopping website 102, as shown in step 201.Next, user 50 buys commodity at community shopping website 102, and the About You that can be chosen in community website 104 via the recommendation of this community shopping website 102 and sharing function is with article and recommend network address or the commodity of being bought are recommended in commodity figure advertisement, as shown in step 202.In this step, when this community shopping website 102 is when this user 50 selects to carry out this recommendation with sharing function, the recommendation of this community shopping website 102 and share system 76a can automatically produce and include the recommendation network address of referrer's identifier and record it, and allow this user 50 that these commodity are recommended and shared in the About You of community website 104 with a commodity connection or promotion item figure.Next, user 60 browsed user 50 on the About You of community website 104 to the relevant article of institute's Recommendations, and the commodity that user 50 is recommended the About You of community website 104 are felt interest, and clicked recommendation network address or the commodity figure advertisement of the commodity of recommending, as shown in step 203.Next, user 60 enters into the Recommendations of community shopping website 102 and buys page, and the community shopping website 102 meeting Commdity advertisement figure that automatic decision and recording user 60 click according to the recommendation network address that comprises this referrer's identifier or commodity network address are user's 50 issues, and user 50 is set as to default referrer, as shown in step 204.Next, referrer shows with selective system 76b can start that default recommendation people information is shown, including but not limited to default referrer's identity, the pet name and photo, as shown in step 205.In this embodiment, user 50 is default referrer, so referrer's information such as user 50 identity, the pet name and photo will be shown in a referrer information display area piece 771 of a commodity purchasing page 77, as shown in Figure 3.Next, whether referrer shows with selective system 76b and can allow user 60 to determine will change to recommend people for other people or oneself, as shown in step 206.If user 60 determine to change recommend people for other people or own, program proceeds to step 207 to select replacing referrers by user 60, and program proceeds to step 208.In this embodiment, community shopping website 102 can automatically be shown in other referrer's information one of commodity purchasing page 77 and change referrer's list demonstration block 772, selects by this and changes, as shown in Figure 4 for user 60.If user 60 does not want change to recommend people for other people or oneself, program proceeds to step 208.In step 208, user 60 clicks the connection of buying or commodity being put into shopping cart.Next, whether referrer shows with selective system 76b and can again start to allow user 60 to determine will change to recommend people for other people or oneself, as shown in step 209.If user 60 determine to change recommend people for other people or own, program proceeds to step 210 to select replacing referrers by user 60, and program proceeds to step 211.If user 60 does not want change to recommend people for other people or oneself, program proceeds to step 211.In step 211, community shopping website 102 can carry out account closing procedure to user 60, to complete the purchase to Recommendations.
Fig. 5 shows the process step of advertisement delivery method of the present invention.Refer to Fig. 1, Fig. 2 and Fig. 5.Advertisement distributing system 76c can follow the trail of the buying behavior of each user on community shopping website 102, and records the commodity that each user has via the buying behavior on community shopping website 102.In addition, advertisement distributing system 76c also can follow the trail of and record a plurality of information that each user's past produces with its friend (other users) interaction, wherein these information comprise some commodity were expressed to the information that the operating state of interest or fancy grade produces, and the plurality of operating state includes but not limited to the keywords such as " once putting forward problem ", " once answering problem ", " once published an article and in it literary composition comprise such as wanting or liking ".These records can be stored in database 76d, as shown in step 301.When user 60 logins community shopping website 102 and enter the commodity purchasing page of hobby or interest, as shown in step 302, record in advertisement distributing system 76c meeting analytical database 76d, and the user and the information thereof that have the maximally related commodity of item property of 60 wishs purchases of user are shown, to offer user 60 as a reference, as shown in step 303.In this embodiment, advertisement distributing system 76c can will have the user of the maximally related commodity of item property that 60 wishs of user buy and the first advertisement block 773 that information is shown in commodity purchasing page 77 thereof, the advertisement block that for example title " sees who has dependent merchandise ", as shown in Figures 3 and 4.Next, record in advertisement distributing system 76c meeting analytical database 76d, and user and the information thereof of the relevant commodity of item property that 60 wishs of user are bought being expressed to interest or fancy grade show, to offer user 60 as a reference, as shown in step 304.In this embodiment, advertisement distributing system 76c expressed by the relevant commodity of item property that 60 wishs of user are bought the second advertisement block 774 that the user profile of interest and the title of the plurality of dependent merchandise and information are together shown in commodity purchasing page 77, the advertisement block of title " you may interested commodity " for example, as shown in Figures 3 and 4.Whole EOP (end of program) is in step 305.
Should be noted, the first advertisement block 773 and the second advertisement block 774 also can via computer network 70 be distributed on another community shopping website (not shown), other people use website (or claim third party website) (not shown) or be distributed on the About You of community network 104 upper (for example other people types of facial makeup in Beijing operas webpage, push away special webpage, puff wave webpage, individual blog, or network forum etc.).Wherein, the website of the plurality of wish cloth advertisement is connected with community shopping website 102 and allows to have transmitted to each other underlying commodity and user profile.For example, when a user browses other people individual blog, and in this blog web page, have information such as the comment of certain commodity and photos, the first advertisement block 773 and 774 of the second advertisement blocks can be shown in this blog web page, by this to utilize recommendation formula and the advertisement of target formula to affect this user's commodity purchasing interest and purpose, and then impel this user to be connected to community shopping website 102 and carry out online shopping.
Comprehensively above-mentioned, the present invention proposes the community shopping platform of a kind of referrer's of having demonstration and selective system and advertisement distributing system.This community shopping platform 100 comprises community shopping website 102, community website 104 and computer network 70.Community shopping website 102 has data memory device, and its inside comprises referrer's demonstration and selective system and advertisement distributing system.Referrer shows can be as user 60, via user 50, the Recommendations on community website be connected and while entering the commodity purchasing page of community shopping website with selective system, show that referrer (user 50) information is in this commodity purchasing page, and allow user 60 select other users or oneself become referrer.Advertisement distributing system can be when entering the commodity purchasing page of community shopping website as user, the user and the information thereof that have these commodity or dependent merchandise are shown, and user and information thereof that the relevant commodity of item property that 60 wishs of user are bought were expressed interest or fancy grade show.By this, user can decide referrer in its sole discretion, that is which people is the rakeback that user can decide in its sole discretion after commodity purchasing completes will give.In addition, when user enters commodity purchasing page, can follow the trail of the article that friend user has, and these information are offered to user, make can share each other the experience of shopping between user and friend, and can take out with the commodity of this user institute wish purchase and have relevant information most in the good interactive numerous information of user's past and its friend, to issue the advertisement of target formula, affect this user's commodity purchasing purpose.
The present invention must be thought and is to modify as all by those skilled in the art Shi Renshi craftsman, so neither de-ly as attached, applies for a patent claim Protector that scope is wanted.
Claims (11)
1. a community shopping platform, it comprises:
One computer network;
One community website, is connected to this computer network and a plurality of user, uses for a plurality of users and sets up thereon respectively an About You, to exchange each other and sharing information; And
One community shopping website, is connected with this community website and the plurality of user via this computer network, in order to provide the plurality of user buy commodity and share each other shopping experience via this community website;
Wherein this community shopping website comprises referrer's demonstration and a selective system, when logining this community shopping website as a user and entering a commodity purchasing page, show that referrer's information of these commodity is in this commodity purchasing page, and allow this user to select the referrer of these commodity.
2. community shopping platform as claimed in claim 1, wherein this community website is the types of facial makeup in Beijing operas, pushes away spy, puff wave, blog or network forum.
3. community shopping platform as claimed in claim 1, wherein this community shopping website more comprises:
One database; And
One advertisement distributing system, in order to follow the trail of the commodity that each user buys via this community shopping website and to be recorded in this database, and follow the trail of and record a plurality of information that each user's past produces with other users' interactions, and when a user logins this community shopping website and enters a commodity purchasing page, analyze the record of this database and the user and the information thereof that have the maximally related commodity of item property of this user institute wish purchase are shown, and user and the information thereof of the relevant commodity of this item property being expressed to interest are shown.
4. community shopping platform as claimed in claim 3, wherein this advertisement distributing system will have user and the information thereof of the maximally related commodity of item property bought of this user institute wish, and user and the information thereof that the relevant commodity of this item property were expressed interest is shown on the About You on another community shopping website, third party website or this community website.
5. community shopping platform as claimed in claim 3, wherein this community shopping website comprises a data memory device, and this referrer's demonstration and selective system, this database and this advertisement distributing system are stored in this data memory device.
6. community shopping platform as claimed in claim 1, it more comprises a recommendation and share system, and the recommendation network address that its framework comprises referrer's identifier in generation is to allow a referrer that one commodity are connected with commodity or promotion item figure recommendation and this About You who shares in this community website.
7. community shopping platform as claimed in claim 6, wherein this community shopping website according to this recommendations network address automatic decision that comprises this referrer's identifier with record that these commodity that this user clicks are connected or promotion item figure is issued by this nominator, and this nominator be set as to one preset referrer.
8. community shopping platform as claimed in claim 1, wherein this referrer's information comprises referrer's identity, the pet name and photo, and this referrer's information is shown in a referrer information display area piece of this commodity purchasing page.
9. on community shopping website, complete a method for shopping, it comprises step:
One user connects via commodity that click another user or promotion item figure and enter a commodity purchasing page of this community shopping website;
This community shopping website shows in this commodity purchasing page the user that these commodity connect or promotion item figure issues that artificial this user of recommendation of these commodity clicks;
Allow this user to select voluntarily the referrer of these commodity;
This user clicks that these commodity are put into shopping cart; And
Carry out account closing procedure.
10. the method that completes shopping on community shopping website as claimed in claim 9, wherein clicks these commodity to be put into after the step of shopping cart this user, and the method more comprises step:
Again allow this user to select voluntarily the referrer of these commodity.
11. methods that complete shopping on community shopping website as claimed in claim 9, wherein this user, via this commodity that click this another user, connect or promotion item figure and entering after this commodity purchasing page of this community shopping website, the method more comprises step:
The user and the information thereof that have the maximally related commodity of item property of this user institute wish purchase are shown; And
User and the information thereof of the relevant commodity of this item property being expressed to interest are shown.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201210370766.XA CN103714472A (en) | 2012-09-28 | 2012-09-28 | Community shopping platform with referrer display and advertisement release functions and shopping method |
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| CN201210370766.XA CN103714472A (en) | 2012-09-28 | 2012-09-28 | Community shopping platform with referrer display and advertisement release functions and shopping method |
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| CN103714472A true CN103714472A (en) | 2014-04-09 |
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| CN201210370766.XA Pending CN103714472A (en) | 2012-09-28 | 2012-09-28 | Community shopping platform with referrer display and advertisement release functions and shopping method |
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| CN104091270A (en) * | 2014-07-03 | 2014-10-08 | 深圳炬野科技股份有限公司 | Method for commodity comparison in code scanning mode |
| CN106375183A (en) * | 2016-08-24 | 2017-02-01 | 广东华邦云计算股份有限公司 | Comparison identification method based on mutual-help shopping |
| CN107169819A (en) * | 2017-04-28 | 2017-09-15 | 杭州集盒网络技术有限公司 | Purchaser record methods of exhibiting based on credible friend |
| CN107230130A (en) * | 2017-04-28 | 2017-10-03 | 杭州集盒网络技术有限公司 | A kind of commercial circle data display method |
| CN107276879A (en) * | 2017-06-05 | 2017-10-20 | 成都光轴科技有限公司 | A kind of information sharing system |
| CN107481035A (en) * | 2017-07-20 | 2017-12-15 | 苏州浦瑞融网络科技有限公司 | A kind of shop customer transaction management method |
| CN108885751A (en) * | 2016-03-03 | 2018-11-23 | 电子湾有限公司 | Recommended engine |
| CN109858981A (en) * | 2017-11-29 | 2019-06-07 | 保固国际企业有限公司 | It is on sale throughout platform in cloud |
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| CN111325568A (en) * | 2018-12-17 | 2020-06-23 | 赖彦宏 | Integrated network consumption system and method thereof |
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Cited By (11)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104091270A (en) * | 2014-07-03 | 2014-10-08 | 深圳炬野科技股份有限公司 | Method for commodity comparison in code scanning mode |
| CN108885751A (en) * | 2016-03-03 | 2018-11-23 | 电子湾有限公司 | Recommended engine |
| CN106375183A (en) * | 2016-08-24 | 2017-02-01 | 广东华邦云计算股份有限公司 | Comparison identification method based on mutual-help shopping |
| CN107169819A (en) * | 2017-04-28 | 2017-09-15 | 杭州集盒网络技术有限公司 | Purchaser record methods of exhibiting based on credible friend |
| CN107230130A (en) * | 2017-04-28 | 2017-10-03 | 杭州集盒网络技术有限公司 | A kind of commercial circle data display method |
| CN107276879A (en) * | 2017-06-05 | 2017-10-20 | 成都光轴科技有限公司 | A kind of information sharing system |
| CN107481035A (en) * | 2017-07-20 | 2017-12-15 | 苏州浦瑞融网络科技有限公司 | A kind of shop customer transaction management method |
| CN110069722A (en) * | 2017-08-01 | 2019-07-30 | 红阳科技股份有限公司 | Network business information processing method and its e-commerce system |
| CN109858981A (en) * | 2017-11-29 | 2019-06-07 | 保固国际企业有限公司 | It is on sale throughout platform in cloud |
| CN111325568A (en) * | 2018-12-17 | 2020-06-23 | 赖彦宏 | Integrated network consumption system and method thereof |
| CN111383074A (en) * | 2019-10-24 | 2020-07-07 | 拉扎斯网络科技（上海）有限公司 | Commodity operation method, commodity operation device, server and readable storage medium |
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