Contact: Yvonne Hung | (415) 320-8124 | [email protected]
OTELIER IS HONORED AT FOURTH ANNUAL SAN FRANCISCO DESIGN WEEK AWARDS
International design competition honors projects encouraging thought leadership in design
Design Awards Theme: “Where Innovation Meets Social Responsibility”
(June 11, 2021–San Francisco, Calif.) Otelier is honored with a prestigious San Francisco Design Week Award, announced today by the nonprofit organization San Francisco Design Week (SFDW). Otelier received the Industrial Design Award, which recognized the Eat-Work Table for its ground-breaking design and commitment to thought leadership in meeting the needs of a positive future for society.
Otelier was recognized for the Eat-Work Table, a dining-table and standing desk in one, designed for people working from home, especially smaller homes.
“We are extremely excited to announce the 2021 San Francisco Design Week Awards,” says SFDW Executive Director Dawn Zidonis. “The quality of the many entries we received was exceptional, exceeding expectations in answering our theme ‘POWER’ with inspiration and innovation. Congratulations to this year’s outstanding and diverse winners.”
San Francisco Design Week (SFDW), is the premier gathering of the world’s most active design community. The theme, “POWER” was met by award winners from leading design firms, in-house teams, and creative individuals, who are honored today.
SFDW Design Awards is an international design competition seeking to encourage thought leadership by supporting designers whose works can contribute towards a positive future for society. The Design Awards celebrates and recognizes exemplary work in all fields of design, including architecture, interior design, industrial design, communication design, and user experience design.
Twenty-five winning projects and seven honorable mentions were selected by a jury comprised of distinguished professionals, who reviewed submissions from an exceptionally competitive pool of applicants from USA and Europe.
San Francisco Design Week 2021 Award Winners and Honorable Mentions were conceived by designers from United Kingdom, France, South Pacific and USA, and selected from a pool of applicants in the following categories: Architecture; Civic Design; Communications Design; Data; Health and Wellness; FinTech; Future of Foods; Industrial Design; Interior Design; Social Impact; Student Category; Systems Design; Travel & Hospitality; Urban Mobility; User Experience; VR/AR/XR; and Wild Card.
Each winning project displayed the following characteristics:
Impact—Design that represents a substantial shift in the way a particular process is created, executed, perceived, or experienced.
Singularity—Products and ideas that go above and beyond contemporaneous work being done within distinct fields of design.
Inclusiveness—Work that empowers those previously underrepresented in the design community and emboldens social mobility at all levels.
Social Responsibility—Design that offers solutions for people with needlessly insurmountable barriers to entry in all walks of life.
Ease of Use—Design that can be easily understood and applied by the end user.
Visual Appeal—Projects, ideas, and processes that not only solve problems, but do so with aesthetics that accentuate and elevate the experience from start to finish.
Feasibility—Design that can be sensibly funded, implemented and embraced.
The SFDW 2021 Design Awards esteemed jury comprised:
Anisha Jian, Product Design Director, CRUISE
Mauro Rego, Design Lead, Google AI, GOOGLE
Sean Mclean-Bergel, Interior Designer, MCCLEAN BERGEL
Andre Pennycooke, Director of Product Design, VARO
Janet Tam, Co-Founder and Principal, NOLL&TAM
Mengyuan Tu, Product, RUN THE WORLD
Heather Bybee, Director of Packaging, AMMUNITION
Hugo Eccles, Creative Director, Industrial Designer, SPECIAL PROJECTS OFFICE
Awards identity designed by Mucho.
The 2021 winners’ entries are displayed prominently and permanently online at San Francisco Design Week.
About San Francisco Design Week
The Future Started Here:
Launched in 2006, San Francisco Design Week (SFDW) is an essential week-long regional festival that showcases the unique intersection of ideas, design, business & entrepreneurism that makes the Bay Area the birthplace of the future.
Now a global phenomenon, San Francisco’s international success is born from a historically free-spirited entrepreneurialism, coupled with the imaginative vision of contemporary design and state-of-the-art technology. Pioneers of new ways of looking at the world, nimble Bay Area start-ups are now among the world’s most influential design-led companies, producing products, services and experiences that profoundly influence the daily lives of billions of people globally.
Through approximately 150 events, SFDW celebrates this spirit of newness by providing approximately 60,000 attendees unique access to conversations and virtual tours with the designers who are shaping the future — from architecture to fashion, product design to digital services, and everything in between.
San Francisco Design Week is a nonprofit organization led by a team of advisors and a core committee which represents the diversity of design disciplines in the Bay Area. SFDW is organized by AIGA San Francisco, the professional association for design in partnership with IDSA, Center for Architecture + Design, AIA San Francisco, SFFAMA, SEGD,SDN, IXDA, local consulates, design universities, neighborhood associations and museums.
2021 San Francisco Design Week theme, identity, and campaign has been created in collaboration with design firm Landscape. Landscape is a boutique brand strategy and design studio shaping structure and surface in service of social good.
2021 Major sponsors include: Adobe, Autodesk, Butchershop, Connecta, Fort Point Beer Co., InVision, Landscape, Manual, Mauk Design, Paypal, PCH, Stir, The Creative Group, Tramo, Umber, VISA.
@sfdesignweek #SFDW #sfdesignweek #POWER
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