The Cannes Lions. The most prestigious honor bestowed upon the advertising, marketing and communications industry – highlighting the world's best creative work. Out of 26,753 entries to the Cannes Lions International Festival of Creativity this year, MSL is proud to claim a finalist spot alongside the best work in the industry, with 22 shortlisted campaigns across the globe.
Huge congratulations to our clients and teams named finalists for the 2024 Cannes Lions:
Bear Naked Granola (WK Kellogg Co.)'s "Naked Trails" – MSL U.S.
- Brand Experience & Activation Lions: Consumer Goods
Dunkin (Inspire Brand)'s "America Runs on Dunkin' [and Ben]" – MSL U.S.
- Creative Strategy Lions: Travel, Leisure, Retail, Restaurants & Fast Food Chains
Essentiale Forte's "The Liver Check" – MSL Poland
- Outdoor Lions: Ambient Outdoor
Johnnie Walker's "In Her Boots" – Herd MSL
- Industry Craft Lions: Art Direction: Brand & Communications Design
McDonald's South Korea's "Mom's Bed" – MSL South Korea
- Media Lions: Use of Outdoor
Nana's "Taboo Totes" – MSL UAE
- Media Lions: Innovative Use of Influencers/Creators
- Social & Influencer Lions: Consumer Goods
- Social & Influencer Lions: Social Behaviour & Cultural Insight
Taiwan Organ Sharing Registration and Patient Autonomy Promotion Center's "Hear My Last Wish" – MSL Taiwan
- Audio & Radio Lions: Use of Audio & Radio as a Medium
- Audio & Radio Lions: Not-for-Profit / Charity / Government
- Direct Lions: Not-for-Profit / Charity / Government
- Health & Wellness Lions: Health Services & Facilities
- Health & Wellness Lions: Non-profit/Foundation-led Education & Awareness
- Health & Wellness Lions: Non-profit/Foundation-led Education & Awareness
Taiwan Organ Sharing Registration and Patient Autonomy Promotion Center's "Paper Organs" – MSL Taiwan
- Brand Experience & Activation Lions: Social Behaviour & Cultural Insight
- Design Lions: Promotional Item Design
- Design Lions: Special Editions & Bespoke Items
- Health & Wellness Lions: Fundraising & Advocacy Direct
- Health & Wellness Lions: Fundraising & Advocacy Healthcare Product Innovation
Telstra's "Hello Christmas" – Herd MSL
- Audio & Radio Lions: Use of Audio & Radio as a Medium
- Direct Lions: Small-Scale Media
WWF Germany's "Climate Realism" – MSL Germany
- Media Lions: Use of Events & Stunts