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With a legacy spanning over 50 years, we understand better than anyone else how influence works. Check out our progressive views and agency news.

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PR Embraces Generative AI, but the Real Transformation Is Yet To Come

MSL U.S. Chief Digital Innovation Officer Rob Davis recently attended Haymarket’s AI Deciphered event in New York City and here are his key takeaways on how the PR and comms industry is approaching the latest in AI.

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Natasha Vuppuluri Named PRSA Chicago’s Professional of the Year

Natasha Vuppuluri was honored as Professional of the Year at PRSA Chicago’s annual Skyline Awards on Thursday, September 26.

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MSL U.S. Names Matt Zavala Chief Creative Officer

With experience across every facet of earned, content, social, experiential and production, Zavala will manage the agency’s creative strategy, big idea programming and visual design team while inspiring creative innovation throughout the entire agency to deliver brilliance for every client.  

Continue Reading
  • Website Spotlight Crop.jpg

    PR Embraces Generative AI, but the Real Transformation Is Yet To Come

    MSL U.S. Chief Digital Innovation Officer Rob Davis recently attended Haymarket’s AI Deciphered event in New York City and here are his key takeaways on how the PR and comms industry is approaching the latest in AI.

    Continue Reading
  • NV-spotlight.jpg

    Natasha Vuppuluri Named PRSA Chicago’s Professional of the Year

    Natasha Vuppuluri was honored as Professional of the Year at PRSA Chicago’s annual Skyline Awards on Thursday, September 26.

    Continue Reading
  • matt-zavala-spotlight.jpg

    MSL U.S. Names Matt Zavala Chief Creative Officer

    With experience across every facet of earned, content, social, experiential and production, Zavala will manage the agency’s creative strategy, big idea programming and visual design team while inspiring creative innovation throughout the entire agency to deliver brilliance for every client.  

    Continue Reading

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10.08.24

PR Embraces Generative AI, but the Real Transformation Is Yet To Come

MSL U.S. Chief Digital Innovation Officer Rob Davis recently attended Haymarket’s AI Deciphered event in New York City and here are his key takeaways on how the PR and comms industry is approaching the latest in AI.

Continue reading

10.01.24

Natasha Vuppuluri Named PRSA Chicago’s Professional of the Year

Natasha Vuppuluri was honored as Professional of the Year at PRSA Chicago’s annual Skyline Awards on Thursday, September 26.

Continue reading

09.05.24

MSL U.S. Names Matt Zavala Chief Creative Officer

With experience across every facet of earned, content, social, experiential and production, Zavala will manage the agency’s creative strategy, big idea programming and visual design team while inspiring creative innovation throughout the entire agency to deliver brilliance for every client.  

Continue reading

08.12.24

MSL Asia Pacific reveals The Women’s Forum Barometer, Asia Pacific Edition in partnership with The Women’s Forum

MSL Asia Pacific announced the release of the latest Women’s Forum Barometer, Asia Pacific, which brings together recent research, disaggregated data and responses from citizens across 10 different countries, with a focus on Australia, China, Japan and Korea.

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07.19.24

Breaking Through With Food Media

With seemingly endless pickle-flavored snacks and tomato fashion collections making a resurgence in media, how do food brands cut through the clutter and make headlines? MSL attendees learned all about best practices at PRSA Chicago’s food-focused panel earlier this month.

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07.16.24

Diana Littman Named to PRWeek’s 2024 Power List

Today, PRWeek published its 2024 Power List, a prestigious annual list of the 50 most influential leaders in the PR industry – and MSL U.S. CEO Diana Littman has climbed to #37.

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