Boost Your Marketing Campaigns With These 7 Game-Changing AI Tools

Artificial intelligence is bringing some seriously cool innovations to the marketing corner of the business world. AI marketing tools can help generate fresh ideas, create content, analyze data, and automate tedious tasks. This presents game-changing opportunities for marketers looking to work smarter and get better results.

In this post, we'll look at what AI marketing is, why these tools matter, challenges to consider, and seven specific AI tools that can boost your marketing efforts.

What Are AI Marketing Tools?

AI marketing means using artificial intelligence to step up all aspects of your marketing. We're talking next-gen stuff like:

• Wasting time on boring stuff like social media scheduling or email sequences? Say goodbye, as AI can potentially help you automate these. 
• Stuck on what to blog about next? AI tools can suggest fresh topics and angles tailored to your audience.
• AI can generate the first drafts of blog posts, emails, and social captions based on prompts.
• AI algorithms spot insights humans would never see, helping optimize campaigns.
• Predictive analytics, where AI can identify trends and patterns to forecast results. See into the future much?
• AI utilizes customer data to deliver tailored content and messaging to specific segments.
• Chatbots for conversational marketing, voice search, predictive lead scoring, and other brainy AI apps open up new marketing capabilities.

As you can see, AI marketing is about working smarter and getting results on a whole new level. But it does take some getting used to.

Why Are AI Tools Important For Marketers?

There are several key reasons why AI marketing tools and marketing automation, in general, are becoming indispensable:

• Productivity - With AI handling time-consuming tasks like content creation and data crunching, marketers save time for high-level strategy.
• Optimization - AI tools constantly analyze data and performance to help optimize campaigns. Marketers glean insights that would be impossible to uncover manually.
• Personalization - Today's customers expect personalized interactions. AI enables this by processing customer data to deliver tailored messaging and content at scale.
• Innovation - AI expands what's possible in marketing. Chatbots, predictive analytics, hyper-targeted ads, and other applications are game changers for marketers.
• Agility - With help from AI, marketing teams can respond faster to changes in the market and adjust campaigns accordingly.

AI is no longer just a nice-to-have but a must-have capability for modern marketing success. But it begs the following question:

What Are The Challenges to Using These AI Marketing Tools?

Don't get us wrong - these tools are crazy powerful. But it's helpful to understand its limitations, such as:

• Learning Curve - You'll need some ramp-up time to use AI tools effectively. There's a skill to it.
• Results Take Tweaking - AI rarely nails it on attempt number one. Be ready to refine and optimize the technology.
• Don't Over-Automate - While automation is great, don't hand over all the control to AI. Strategy still requires human brains!
• Choose Metrics Carefully - Pick the right success metrics so AI optimizes for your desired outcomes.
• Use Ethically - No Skynet or Hal 9000 situations! Apply AI in a transparent and unbiased manner.

With realistic expectations set, you'll wonder: what marketing tech stack should I use? Well, we've got you covered. Let's explore some sick AI marketing tools to turbocharge your skills!

7 Game-changing AI Tools That You Should Try In 2023

#1: Canva's Magic Design

What is Canva's Magic Design?

Canva's Magic Design is an AI-powered graphic design tool that automates and streamlines the design process. This innovative feature generates visual assets tailored to your specific needs.

Source: Magic Design: Free Online AI Design Tool | Canva

What Are Canva's AI Features Good For?

• Generates custom design templates from your content
• Creates presentations, outlines, and visuals from brief prompts
• Transforms images and text into optimized design assets
• AI photo editing and image enhancement
• AI text generation for drafting and rewriting
• Translates designs into 100+ languages

Key Features of Canva's Magic Design:

• Automates graphic design process from concept to final visuals
• Assets for all platforms - web, social media, ads

Cost of Canva's Magic Design:

• Free as well-paid plans (starting from $119/year)

Our Take:

Canva's Magic Design leverages AI to simplify graphic design work. This game-changing tool provides marketers with major productivity benefits through marketing automation. In addition, we see it as a tool that can:

• Boost efficiency with faster design and content creation
• Allow quick, personalized visual content generation
• Make graphic design accessible to all skill levels
• Streamline design workflow with AI automation

Give it a try here.

#2: ChatGPT

What is ChatGPT?

The one thing that kicked off the AI revolution? ChatGPT! This chatbot by OpenAI is like having a digital marketing expert by your side, ready to help with content, ideas, technical needs, and more.

Source: ChatGPT

What is ChatGPT Good For?

• Content drafting - Generate initial drafts of marketing copy, emails, and social posts with ChatGPT's writing capabilities.
• Brainstorming - Bounce campaign ideas off ChatGPT or have it suggest innovative marketing strategies.
• Technical assistance - Get help on technical tasks like website tweaks, data analysis, and scripting.
• Learning - Ask ChatGPT to explain new marketing concepts, trends, and tools you want to learn.
• Quick queries - Get instant answers to SEO, analytics, marketing questions, and more.
• Translation: ChatGPT can translate text from one language to another, which can be valuable for marketers who want to reach a global audience.

Key Features of ChatGPT:

• 24/7 Availability - ChatGPT is always online to help no matter the hour.
• ChatGPT Plugins ecosystem (paid) for research, automation, and more.
• Code interpreter (paid) for data analysis.

Cost of ChatGPT:

• Free to use with some limitations (for example, GPT-3.5 is available for free while GPT-4 - a more popular model, is available to plus users)
• ChatGPT Plus - For $20/month, get faster responses and priority access.
  
  

Our Take:

If you're a marketer, there's a strong chance you are either already using it or have seen it in action. ChatGPT is a game-changer, and if you haven't explored it for your marketing tasks, we highly recommend it.

#3: Jasper AI

What is Jasper AI?

Jasper AI is an AI-powered writing assistant that can help you create high-quality content quickly and easily. It uses a variety of AI techniques to help you write better, including:

• Contextual awareness: Jasper AI understands the context of your writing, such as the audience, tone, and purpose, and provides suggestions accordingly.
• Personalized voice: Jasper AI learns your writing style and preferences over time and provides suggestions tailored to your voice.
• Generative AI: Jasper AI can generate text for you, such as blog posts, email newsletters, and social media posts.

Source: Jasper AI

What is Jasper AI Good For?

Jasper AI can help marketers to:

• Write blog posts and articles that are optimized for search engines.
• Create landing pages that are optimized for conversions.
• Write email newsletters that are engaging and effective.
• Create social media posts that are engaging and informative.
• Generate other types of creative content, such as poems, scripts, and musical pieces.

Key Features of Jasper AI:

• Content generation: Jasper AI can generate text for you in various formats, such as blog posts, articles, email newsletters, and social media posts.
• Content optimization: Jasper AI can help you optimize your content for search engines and social media by suggesting keywords, titles, descriptions, and more.
• Collaboration: Jasper AI makes it easy for teams to collaborate on content creation projects by providing shared workspaces and real-time editing.
• Analytics: Jasper AI provides analytics to help you track the performance of your content.
  
  

Cost of Jasper AI:

Jasper AI offers a variety of pricing plans, starting at $39 per month.

Our Take:

Jasper AI is a powerful tool that can help marketers to create high-quality content quickly and easily. This tool can lead to increased traffic, leads, and sales.

Here are a few specific ways that marketers can use Jasper AI:

• Generate blog posts and articles that are optimized for search engines. Jasper AI can help you identify the most important keywords for your target audience and then provide suggestions for how to write optimized content for those keywords. This can lead to increased traffic to your website.
• Create landing pages that are optimized for conversions. Jasper AI can help you optimize your landing pages for search engines and conversions by providing suggestions for keywords, titles, descriptions, and more. This can lead to more leads and sales for your business.
• Write email newsletters that are engaging and effective. Jasper AI can help you write email newsletters that are more likely to be opened, read, and clicked. This can lead to increased traffic to your website and more leads and sales for your business.
• Create social media posts that are engaging and informative. Jasper AI can help you create social media posts more likely to be liked, shared, and commented on. This can lead to increased brand awareness and engagement.

Jasper AI is a valuable tool for marketers who want to create high-quality content quickly and easily. This can lead to increased traffic, leads, and sales.

#4: GrammarlyGO

What is GrammarlyGo?

GrammarlyGO stands out as more than just a writing tool. It's an AI-driven assistant designed to revolutionize your entire writing process. Whether drafting an email, brainstorming for a blog post, or refining a vital document, GrammarlyGO ensures your content is clear, concise, and perfectly tailored to your unique voice.

Source: GrammarlyGO

What is GrammarlyGO Good For?

• Compose from scratch: Just give GrammarlyGO a topic and a few keywords, and it'll draft your blog post, email, or any other content.
• Rewrite with precision: Have content that's almost there but not entirely? GrammarlyGO refines it, enhancing its clarity, tone, and overall impact.
• Brainstorming brilliance: If you're stuck, GrammarlyGO can jumpstart your creativity, helping you brainstorm and generate structured outlines.
• Quick email replies: With GrammarlyGO by your side, your emails will not only be effective but also error-free, thanks to its content, tone, and grammar suggestions.

Key Features of GrammarlyGO:

• Contextual awareness: GrammarlyGO isn't just smart; it's intuitive. It understands the audience, tone, and purpose behind your writing; offering pinpoint suggestions that truly resonate.
• Personalized voice: The more you use it, the more GrammarlyGO gets to know your writing style, ensuring every piece of content feels authentically yours.
• Generative AI: Need content? GrammarlyGO can generate email replies, blog posts, or creative pieces.

Cost of GrammarlyGO:

• Grammarly Free provides a monthly allowance of prompts to power Grammarly's generative AI features.
  
  

Our Take:

It is an excellent tool that promises to enhance the way marketers write and redefine it. For those who've always wanted a writing sidekick that's efficient, intuitive, and always on point, GrammarlyGO might be the answer.

#5: Relume's AI Site Builder

What is Relume's AI Site Builder?

Relume's AI Site Builder is a new tool that allows you to create a website using only AI. It works by asking a few simple questions about your website and then generating a sitemap, wireframes, and even copy.

Source: AI-powered Site Builder | Relume Library

What is Relume's AI Site Builder Good For?

Relume's AI Site Builder can help you to:

• Create a website from scratch without any coding knowledge.
• Generate sitemaps and wireframes to help you plan your website.
• Generate copy for your website, including headings, subheadings, and body text.
• Export your sitemap and wireframe to Figma or Webflow for further development.

Key Features of Relume's AI Site Builder:

• Easy to use: Relume's AI Site Builder is straightforward, even without coding knowledge.
• AI-powered: Relume's AI Site Builder uses AI to generate sitemaps, wireframes, and copy for you.
• Versatile: Relume's AI Site Builder can be used to create websites of all types, from simple landing pages to complex eCommerce websites.

Cost of Relume's AI Site Builder:

Relume's AI Site Builder is currently in beta and is available for free (with limitations)

Our Take:

Relume's AI Site Builder is a powerful tool that can help marketers create websites quickly and easily. It is beneficial for marketers who do not have any coding knowledge.

#6: MarketMuse

What is MarketMuse?

MarketMuse is an AI-powered content strategy tool that helps you plan faster and smarter. It analyzes your entire website to give you data-driven, actionable insights, eliminating guesswork and ensuring the accuracy of your content strategy.

Source: MarketMuse

What is MarketMuse Good For?

MarketMuse can help you to:

• Identify the most important topics for your target audience.
• Research and analyze your competitors' content.
• Create a content strategy that aligns with your business goals.
• Optimize your existing content for search engines and social media.

Key Features of MarketMuse:

• Content analysis: MarketMuse's AI can analyze your entire website and competitors' websites to identify the most important topics for your target audience.
• Content strategy: MarketMuse can help you create a content strategy aligned with your business goals. This includes identifying the topics you need to cover, the types of content you need to create, and the keywords you need to target.
• Content optimization: MarketMuse can help you optimize your existing content for search engines and social media. This includes providing suggestions for keywords, titles, descriptions, and more.

Cost of MarketMuse:

MarketMuse offers a variety of pricing plans (including a limited free plan). Paid plans start at $149 per month.

Our Take:

MarketMuse is a powerful tool that can help marketers create and optimize content that is more likely to rank well in search engines and generate leads and sales.

Here are a few specific ways that marketers can use MarketMuse:

• Create a content strategy that aligns with their business goals.
• Research and analyze their competitors' content.
• Write blog posts and articles that are optimized for search engines.
• Optimize their existing content for search engines and social media.
• Track the performance of their content over time.

If you want to actively create and optimize content that is more likely to rank well in search engines and generate leads and sales, MarketMuse can be a good choice.

#7: Zapier AI

What is Zapier AI?

Zapier AI is a new set of AI-powered features that can help you automate tasks more easily and efficiently. Zapier AI features use natural language processing and machine learning to help you create and manage Zaps without writing code.

Source: Zapier AI

What is Zapier AI Good For?

Zapier AI can help you to:

• Create Zaps without having to write any code.
• Identify and fix errors in your Zaps.
• Suggest creating new Zaps based on your current Zaps and usage data.
  
  

Key Features of Zapier AI:

• Natural language processing: Zapier AI uses natural language processing to understand your instructions and create Zaps for you.
• Machine learning: Zapier AI uses machine learning to identify and fix errors in your Zaps and suggest new ones for you to create.

Cost of Zapier AI:

Zapier AI is currently in beta and is available for free.

Our Take:

Zapier AI is a powerful new tool that can help marketers automate tasks more easily and efficiently. This can free up time for marketers to focus on more strategic initiatives.

Here are a few specific ways that marketers can use Zapier AI:

• Automate the process of publishing blog posts to social media.
• Automate the process of sending email newsletters to subscribers.
• Automate the process of tracking leads and conversions.
• Automate the process of generating reports.

Forget the tedious marketing tasks and automate them using Zapier AI.

AI Marketing Tools: Key Takeaways

• AI marketing tools like ChatGPT, Jasper, and others transform marketing by automating tasks, generating ideas and content, analyzing data, and more.
• These tools increase marketers' productivity, personalization, innovation, and agility.
• However, there are limitations, like learning curves, refining results, and ethical AI use.
• Top AI marketing tools include Canva Magic Design, ChatGPT, Jasper, Grammarly, Relume, MarketMuse, and Zapier.
• Each tool has unique capabilities, but all aim to enhance efficiency, creativity, and results for marketers.
• AI presents game-changing opportunities for marketers to achieve unprecedented outcomes when applied strategically.
  
  

How Hearst Bay Area Can Help

At Hearst Bay Area, we stay on top of the latest technologies, like AI marketing tools, to help our clients boost results. Our marketing team can assess your needs, strategize, and implement ideal marketing and advertising solutions to increase productivity, innovation, and success.

Let us show you how we can transform your marketing with intelligent strategies with proven ROI. Contact us below!