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With display advertising, you can target your ideal customer based on location and interests using our data-driven technology, which serves your ad to the right person across local and national sites at the right time.

We optimize your campaign based on clicks and calls so your advertisement's performance becomes even more effective over time.

display advertising sf

What Is Display Advertising?

Display ads are typically banner ads (graphics and text) that appear on websites and social media platforms. These ads are a form of "pay per click" advertising where the companies distributing the ads pay when someone - hopefully someone interested in making a purchase - clicks on the ad.

sf display advertising

Why Use Display Advertising?

Display ads are meant to stand out, attract attention, and generate interest by complementing the flow of content (which is the opposite of native advertising, which is meant to blend in with the content without distracting the reader).

hearst sf display

How Can Hearst Help?

Our deep understanding of how visitors engage with our content, and the sophistication of the Hearst Network, enables our advertisers to reach the right audience at the right time. Our display network includes the #1 local website in San Francisco, plus the Hearst Network, reaching millions of local monthly visitors.

 

How Can We Help?

We Know Display Advertising

Banner ads are intended to generate traffic and/or leads. When someone clicks on the ad, they are redirected to a website or landing page, which acts as the mechanism for conversion. Usually, there is a form on the landing page, and once someone fills out the form, the marketing or sales team can continue moving the new contact further toward the desired result.

Display advertising creates awareness and interest on other channels such as search and social media through frequency. These channels may drive more “last click” conversions, but those conversions can be influenced by the power of display.

Display Ads - display

We Provide Several Targeting Solutions:

  • GEO Targeting
    Target by geographic location including zip code and mile-radius. 

  • Site Retargeting
    Deliver ads to those who have visited your site in the past. 

  • Category Contextual
    Targeting based on specific topics covered on network sites.

  • Section Level Targeting
    Targeting specific section of the newspaper websites.

  • Search Retargeting
    Targeting based on keywords consumers searched for on network sites.

  • Keyword Contextual
    Targeting based on specific keywords on network sites.
Display Ads - targeting

We Have the Network You Want

 
The Hearst Network uses unstructured data to enable marketers to target, bid, optimize, and report at the data element level. Unstructured data gives our advertisers the freedom of transparency to deliver effective, relevant advertising.

We possess the largest digital network which is the #1 online source of local news and information. In this way, advertisers can target their audience with unprecedented precision, and experience improved engagement which elevates overall campaign performance based on the specific goals of your company.

Display Ads - Hearst network
 

Ready to Make Big Moves with Display Advertising?

Contact us today to get started with display advertising.