CONSCIOUS ECONOMY
From performance-oriented society to conscious economy. Workers’ changing needs and the rise of new AI technologies influence the future of work. Designers have the chance to shape this new economy in order to make it more creative, healthy, sustainable and collaborative.

HUMAN DIGITALITY
Digitalization is undergoing an evolution from disruptive euphoria to “tamed” human digitality. Artificial intelligence and the efforts to build a cyber-resilience form the pillars for a balanced use of the potentials of digital systems in a hyper-networked society.

CO-SOCIETY
In an increasingly fragmented and polarized society, the core challenge for the future is strengthening togetherness. The “co-” principle is becoming a strategy for the future, paving the path for a progressive culture of “us”. Design represents a powerful force for transforming today’s polarized society into a Co-Society, and it can be used as a key technique to foster new forms of solidarity by drawing on the different perspectives of all stakeholders.

MINDSHIFT REVOLUTION
The Mindshift Revolution is changing the relationship between identity and society, reclassifying power dynamics and transforming values, norms and worldviews. This fascinating transformation is giving rise to the next, socially conscientious zeitgeist.

GLOCALIZATION
Reintegrating “local” into “global” opens up new opportunities. Multinational corporations combine local knowledge with global expertise and address planetary challenges with regional solutions. Glocalization is crucial in designing spaces, products, and services, integrating local techniques in architecture and drawing inspiration from cultural heritage in fashion. In UX and interface design, adaptation to diverse systems and frameworks is essential.

ECO TRANSITION
The global transformation to a holistic eco-systematic society goes hand-in-hand with the restructuring of infrastructures, production systems and cultural techniques. And to ensure future-proofness and quality of life in times of climate change, decarbonization, climate adaptation and regeneration will be the three guiding principles of design.