2024 B2B Marketing Webinar Benchmark Report

This report explores B2B webinar best practices with an emphasis on benchmarking and optimizing performance.

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Using Webinar Surveys to Enrich CRM Profiles

Embedded into webinars, surveys are an effective tool to collect this data, but they must be designed properly to maximize data captured.

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7 Tips for Editing On-Demand Webinars

In this guide, we explore a simple and repeatable approach to repurposing live webinars into on-demand videos that increase your reach and ROI.

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Scaling Inbound Marketing with Joint Venture Webinars

In this guide, we explore how joint venture webinars can accelerate demand generation to hit your pipeline goal faster.

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Maximizing Demand Generation for Each Webinar You Host

In this guide, we present 5 methods demand generation pros are using to squeeze every possible lead out of their webinar programs.

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How to Create Webinar & Events Strategies that Serve Your Buyer Personas

In this guide, you’ll learn how each buyer persona drives content, event format, and timing.

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The Ultimate Guide to Annual Customer Conferences

Today’s customers want to know what they will gain by attending your event. This Guide presents ideas to help you stand out from the crowd.

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2023 B2B Marketing Webinar Benchmark Report

This report explores B2B webinar best practices with an emphasis on benchmarking and optimizing performance.

Read more →

Using Webinar Polls to Drive Deeper Content Personalization

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How to Use Webinars and Events Across the B2B Buyer Journey

In this guide, we'll walk through webinar best practices specific to each stage: top of the funnel, middle of the funnel, and bottom of the funnel.

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4 Ways to Promote Inclusion with Virtual & Hybrid Events

Incorporating inclusion initiatives into your event strategy can deliver many of the same business benefits, increasing the perceived value of the event by attendees and sponsors.

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Accelerate Your B2B Webinars with Progressive Profiling

Leverage webinars and events to get to know your audience, one detail at a time, until you can paint a complete picture of who they are.

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Webinars & Events for Demand Generation: The Ultimate Guide

Ensure your strategy is generating results with our playbook for building better webinars & event programs for demand generation.

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Free Event Run of Show Template

Create an extraordinary production that operates smoothly with BigMarker's free Run of Show (ROS) template.

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Which Event Format Should I Choose for 2023?

Fully in-person? Hybrid? Virtual? Single or multi-day? Monthly series? The explosion of new event formats has planners’ heads spinning. Use this guide to evaluate each option — and find the format that's best for your audience.

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