Generate More Leads on Snapchat
Grow your customer base from Snapchat’s vibrant and engaged audience.
Lead Gen on Snapchat Drives Results
Year over year, cost per lead on Snapchat has decreased 69%.¹
Lead Form Submission Rates have increased 62% year-over-year.²
Click-through-rates for Lead Generation campaigns on Snapchat have increased 21% year-over-year.³
Native Lead Forms
Lead forms remove the need to create a landing page and make it easy for users to send you their information more quickly.
Zapier Integration
Snapchat’s integration with Zapier lets you seamlessly export your leads to your CRM of choice, so you can start nurturing them sooner.
Set Your Ads up for More Leads
Select Lead Generation as your objective and Leads as your Adset Goal.
Auto-Bid is recommended.
Experiment with ad sets to find your best-performing audience.
Try testing a broad audience, Lookalike audience, and interest-based audience to see what gets the best results.
Include a clear and valuable offer in your ad to capture your audience’s attention. Reinforce the offer in the top of your lead form.
Keep your form short, and only ask for the most necessary information. This will result in more leads because fewer people will drop off.
Snapchat’s integration with Zapier allows you to send your leads directly to your CRM of choice, in real-time. If you are not a Zapier user, you can access your leads in Snapchat Ads manager.
Lead generation is a way to prospect for new customers and find people who are interested in your products or services. You can use the information you gather to generate sales leads, grow a newsletter list, or some other purpose. You can assume they’re high-intent people and can advertise to them accordingly.
Keep it simple and only ask for the minimum information you need, such as names and email addresses. The more info you ask people to supply, the more likely they are to abandon the form without finishing it. Consider offering an incentive for filling out the form, such as a discount coupon.
Ready to get started?
