User talk:Guillermosainz/javier
Javier Sanchez Lamelas
[edit]Javier Sanchez Lamelas | |
|---|---|
| Born | Javier Sanchez Lamelas November 22, 1962 |
| Alma mater | Wharton School of the University of Pennsylvania IESE Business School University of Navarra |
| Known for | Vice-president of marketing at The Coca-Cola Company[1][2] |
| Children | 3 |
Javier Sanchez Lamelas (born November 22, 1962)[3] is a marketing executive and author. He led the strategic thinking and the team that launched Coca-Cola Zero worldwide and drove the implementation of Every Bottle Has a Story, Open Happiness and Choose Happiness campaigns.[2][4]
Early life and education
[edit]Javier was born in Santander, Cantabria, the son of Teresa and Javier, a magistrate at the Supreme Court of Spain. He graduated at University of Navarra School of Law in Pamplona, Spain and later pursued an MBA from IESE which he completed in Barcelona in 1988.[5]
Career
[edit]Sanchez Lamelas started his marketing career in P&G in Madrid with jobs of increasing responsibility in Athens and Brussels (P&G European Headquarters). In 1996 he moved to The Coca-Cola Company in Vienna and later on to Spain as Marketing Director for the Iberian Division. In 2000 he was appointed Marketing Director for North Europe and General Manager for the Baltic region & Sweden. In 2003 he moved to Atlanta as Global Vice-president of Marketing for Coca-Cola. In 2007 he was named Vice-president of Marketing for Latin America and later on - in 2013 - he head the marketing of The Coca-Cola Company in Europe.[6].
Javier led the strategic thinking and the team that launched Coca-Cola Zero worldwide. He also crafted the Marketing Factory way of working: a radically different way of producing high quality marketing programs that brought to life many the most iconic campaigns of Coca-Cola in recent years.[4] In 2014 he developed the Masterbrand thinking, leading to the implementation of Choose Happiness campaign. He also led the thinking and development of the Dynamic Resource Allocation aiming to increase marketing ROI. Javier currently resides in London where he is Founder and CEO of Top Line Marketing Consulting.
Personal life
[edit]Sanchez Lamelas is married to Margarita Ylla, an economist who worked at WPP plc London with whom he has three children: Javier, Celia and Andres.[7]
Portrayal in media
[edit]His marketing was awarded with 24 Lions in Cannes Lions that were key to the nomination of The Coca-Cola Company as Advertiser of the Year in 2013 as well as the recognition by El Sol (festival) award as Advertiser of the Decade.[8] He also developed the most voted Super Bowl creative by the NFL in 2012.[9]
Books
[edit]In September 2016 Sanchez Lamelas authored Martketing, a book that exposes the marketing secrets and arts learnt from his experiences at P&G and Coca-Cola and offers a framework to apply them to your own brand. It explores the core beliefs and principles that worked across different cultures and fast-changing environments to build these brands, through a combination of research, theory and real-life experience.[10]
References
[edit]- ^ Coke Launches New Packaging Designs and Marketing Approach accessed 08-10-2016
- ^ a b Coca-Cola's Javier Sanchez Lamelas: tech can't save average creative campaigns accessed 08-10-2016
- ^ Javier Sanchez Lamelas - LinkedIn accessed 11-7-2015
- ^ a b IESE Alumni Magazine: Entrepreneurs
- ^ Agrupaciones Territoriales - IESE Alumni
- ^ "Truth About Global Brands - Javier Sanchez Lamelas Biography". McCann Worldgroup. Retrieved 2016-08-30.
- ^ "Javier Sánchez Lamelas Director mundial de la marca Coca Cola «Las personas se enamoran de las marcas como lo hacen unas de otras»". El Diario Montañés. Retrieved 2016-08-30.
- ^ "From Sketch to Cannes: The Collaborative Journey of Coke's 'Together' Campaign". The Coca-Cola Company. Retrieved 2016-08-30.
- ^ Javier Sanchez Lamelas - Bucharest Tech Week
- ^ Sanchez Lamelas, Javier. "Martketing - The Heart and Brain of Branding". Retrieved 16 September 2016.
External links
[edit]- "Innovative thinking key to media and marketing success" The Daily Telegraph, August 16, 2016.
- "Coca-Cola's Javier Sanchez Lamelas: tech can't save average creative campaigns" The Guardian, June 1, 2015.
- González Ucelay, Nacho. "Javier Sánchez Lamelas Director mundial de la marca Coca Cola «Las personas se enamoran de las marcas como lo hacen unas de otras»." El Diario Montañés, May 28, 2006.
Category:1955 births
Category:Coca-Cola
Category:Coca-Cola people
Category:Living people
Category:Wharton School of the University of Pennsylvania alumni
Category:University of Navarra alumni