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THE HISTORY OF
OSCAR MAYER
He started as a butcher's boy, then found a job in meatpacking.
year
[[THE HISTORY OF OSCAR MAYER He started as a butcher's boy, then found a job in meatpacking. year AT 14-YEARS-OLD OSCAR F. MAYER MOVED FROM BAVARIA TO THE U.S. He started as a butcher's boy, then found a job in meatpacking. That's about $1,600 in today's money! year OPENED HIS FIRST SHOP & TOOK A TOTAL OF $59 ON THE FIRST DAY. That's about $1,600 in today's money! right side image We were on the up. year WE JOINED A FEDERAL MEAT INSPECTION PROGRAM, EVEN AS A SMALL CHICAGO SHOP. We were on the up. right side image year EXPANSION BEGAN. We bought a small farmer's co-op meatpacking plant in Wisconsin. We added a stripe of yellow to our packs as a halo for high-quality meat. year ALL HAIL THE YELLOW BAND! We added a stripe of yellow to our packs as a halo for high-quality meat. right side image We launched the Wienermobile® & it soon became a national icon. year THE GREAT DEPRESSION CAME ALONG & THE COUNTRY'S SPIRITS NEEDED LIFTING. We launched the Wienermobile® & it soon became a national icon. right side image year WE CREATED OUR VERY OWN JINGLE. It became such a hit, people started requesting it on the radio. We were among the first 300 companies to participate in the equal-opportunity employment program. year PLAN FOR PROGRESS We were among the first 300 companies to participate in the equal-opportunity employment program. right side image year OUR FIRST EVER TV COMMERCIAL! center image left image year WE WERE LISTED ON THE NEW YORK STOCK EXCHANGE. year OUR BOLOGNA BECAME A FAMILY FAVORITE SO WE HAD TO GIVE IT ITS OWN COMMERCIAL. right side image year AFTER 9 YEARS IT WAS TIME TO GET THE WIENERMOBILE® BACK ON THE ROAD. center image year A BRAND NEW FLEET OF SIX 23-FOOT-LONG WIENERMOBILES® MADE THEIR WAY ACROSS AMERICA! They continue to spread joy and a love of meat. right side image Test LOOKING GOOD & FEELING FRESH! WE THOUGHT IT WAS ABOUT TIME FOR A MAKEOVER.|thumb|alt=1,1,l1b1yb1b|van]]
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