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Anthony Simonds-Gooding

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Anthony James Joseph Simonds-Gooding CBE (10 September 1937 – 16 October 2017) was an Irish-born British business executive.[1] He served as a chief executive officer of British Satellite Broadcasting (BSB).[2] His sister is visual artist Maria Simonds-Gooding.[3]

Early life and eucation[edit]

Born in Dublin, he spent his early years in British India and later moved to Kerry, Ireland.[2] He was educated at Ampleforth College in North Yorkshire and Britannia Royal Naval College.[2]

Career[edit]

Simonds-Gooding left the navy in 1960 and joined Unilever as a management trainee, eventually becoming marketing manager for the Birds Eye brand.[2]

In 1973, Simonds-Gooding joined Whitbread, contributing to the branding of Stella Artois.[2] He later worked at Saatchi & Saatchi, overseeing the company's acquisitions.[2] In the late 1980s, he became CEO of British Satellite Broadcasting (BSB).[2] Following BSB's collapse, he focused on charity work, particularly with Macmillan Cancer Support, motivated by his wife's cancer diagnosis.[2] He also chaired the Rose Theatre in Kingston and D&AD, addressing financial issues in both organizations.[2]

Personal life[edit]

Simonds-Gooding married Fiona Menzies in 1961, with whom he had six children.[2] They divorced in 1982, and he subsequently married Marjorie Pennock.[2]

References[edit]

  1. ^ "Anthony James Joseph Simonds-Gooding".
  2. ^ a b c d e f g h i j k "Anthony Simonds-Gooding | Register". The Times & The Sunday Times. Retrieved 26 October 2017.
  3. ^ "Obituary: Anthony Simonds-Gooding". Independent.ie. 29 October 2017.