MacLife
| File:MacLife February 2007 Cover.jpg Mac|Life #1, cover dated February 2007 | |
| Editor | Leslie Ayers |
|---|---|
| Categories | Computing / Mac |
| Frequency | monthly |
| Circulation | 120,000 |
| First issue | September 1996 (as MacAddict) February 2007 (as Mac|Life) |
| Company | Future US |
| Country | United States |
| Language | English |
| Website | www.maclife.com |
| ISSN | 1088-548X |
Mac|Life is a U.S. magazine focusing on the Apple Macintosh personal computer and related products, including the iPod. It was previously published under the name MacAddict, but was rebranded as Mac|Life beginning with the February 2007 issue.[1][2][3] Although referred to here as MacILife the correct name of the magazine is MacLife, the name used by the magazine itself.
History
![[icon]](/https/en.wikipedia.org/wiki/File:Wiki_letter_w_cropped.svg){kind=small} | This section needs expansion. You can help by adding to it. (May 2009) |
Mac|Life and sister magazine Maximum PC are successors of the defunct CD-ROM Today magazine. First published in 1993 by Imagine Publishing (now Future US), CD-ROM Today was targeted to both Windows and Macintosh users, and each issue shipped with a CD-ROM of shareware and demo programs. In August 1996, CD-ROM Today ceased publication, with two magazines taking its place:MacAddict for Macintosh users, and boot (which became Maximum PC) for Windows users.[4]
MacAddict was the first North American magazine focused on the Macintosh to include a CD-ROM with every issue.[citation needed] As was the case with CD-ROM Today, MacAddict's discs included shareware and demo programs, but also came with other added features, such as staff videos and previews of content inside the magazine's hard copy. The MacAddict website was updated daily with news relevant to Apple products. MacAddict also had a mascot, a stick-figure named Max. In January 2006, MacAddict was relaunched as Mac|Life. The new magazine is physically larger than the old Magazine and was focused on the creativity of Mac users, and no longer comes with a CD-ROM.
Mac|Life has the second largest audited total circulation in North America among Macintosh-focused magazines (with a rate base of 110,000), after Macworld, as well as the second-largest audited newsstand sales.[citation needed]
Reviewing System
From 1996 to mid-2002, there were four rating icons, which depicted Max. There was "Blech" (the lowest), "Yeah, Whatever" (a mediocre product), "Spiffy" (a solid yet not perfect product), and "Freakin' Awesome" (the highest). After 2002, it was replaced by a more conventional five-point system.
Mac|Life Forums
The Web site also features an active message board which is the largest forum to run on PunBB forum software.[5] The forum has over 25,000 registered users and receives about 2,000 posts every day.[5] Discussion ranges on a variety of topics; the magazine itself, computers and gadgets (both made by Apple and otherwise) and more wide-ranging personal and political issues.
References
- ^ Peter Cohen (2006-10-06). "MacAddict to rebrand as MacLife". Macworld. Retrieved 2006-10-23.
- ^ Rik Myslewski (2006-10-06). "MacAddict changing name to MacLife?". MacAddict. Retrieved 2006-10-10.
- ^ Brad Cook (2006-10-09). "MacAddict Rep Discusses New Magazine". MacObserver. Retrieved 2006-10-10.
- ^ "Good News for Macintosh Consumers: Imagine Publishing Announces its second phase in the evolution of CD-ROM Today". Business Wire. 1996-03-11. Retrieved 2008-04-04.
- ^ a b Forums | MacLife