The Jessica Simpson Collection is a fashion line of clothing and other items for women and juniors owned by American singer Jessica Simpson. Besides clothing, the brand also includes accessories, shoes, perfume and luggage. The brand initially launched in 2005 as a shoe collaboration with Nine West co-founder Vince Camuto. Due to the success that followed, Simpson began adding on, which resulted in the brand's current 22 different licenses.[1]
| Company type | Private |
|---|---|
| Industry | Fashion |
| Founded | 2005 |
| Founder | Jessica Simpson Tina Simpson |
| Headquarters | Los Angeles, California, U.S. |
| Products | Clothing, shoes, perfume, luggage, and accessories |
| Revenue |  $1 billion |
| Website | Official site |
As of December 2010, the brand is carried in 650 department stores across the United States, including upscale Lord & Taylor and Belk as well as Macy's and Dillard's.[2] The collection earned $750 million in 2010, making it the top selling celebrity clothing empire. Simpson told New York magazine in February 2011, the reason her brand is so successful is because "When it comes to other celebrity brands, I think a lot of people do a great job, but it can't be all about them. Everybody doesn't want to just look like the celebrity, because they can't. They just want one element of that style."[3] In 2015, the brand reached total sales of $1 billion.[4]
On August 31, 2021, Jessica Simpson's parent company, Sequential Brands, filed for Chapter 11 bankruptcy protection.[5]
In April 2024, the Jessica Simpson Collection collaborated exclusively with Walmart, with the brand being available in 800 stores.[6]
References
edit- ^ "Spring Fashion 2011 - How Jessica Simpson Became Fashion's $1 Billion Girl -- New York Magazine - Nymag". 10 February 2011.
- ^ Kelly, Liz (2010-12-08). "Celebritology 2.0 - Jessica Simpson, budding billionaire?". The Washington Post. Archived from the original on October 14, 2012. Retrieved 2022-07-01.
- ^ "Jessica Simpson: The Billion Dollar Businesswoman (For Real!) | PopEater.com". Archived from the original on 2011-04-18. Retrieved 2011-05-27.
- ^ "Jessica Simpson's Clothing Line Hits $1 Billion! Let's Look Back at Her Evolution". People. April 3, 2015. Retrieved November 16, 2020.
- ^ "Sequential Brands files for bankruptcy". August 31, 2021.
- ^ Walmart, Introducing Jessica Simpson at; Chic, A; Fashion, Affordable (April 17, 2024). "Walmart Collaboration With The Jessica Simpson Collection Brings Boho-Chic to Its Growing Fashion Assortment". Walmart Corporate News and Information. Retrieved May 15, 2024.
External links
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