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Teddy Grahams are bear-shaped graham cracker snacks created by Nabisco. Introduced in 1988, Teddy Grahams come in two distinct shapes: bear with arms up and legs closed, and bears with legs open and arms down. Along with variations with arms up, legs together, and arms down legs apart. When first introduced, Teddy Grahams were available in honey, cinnamon, and chocolate flavors. Since then, they have added chocolatey chip as one of the four main varieties. They also had vanilla, banana, birthday cake, mixed berry, strawberry banana, and apple flavors but they have been discontinued.[1]
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| Product type | Graham cookie |
|---|---|
| Owner | Mondelez International |
| Country | United States |
| Introduced | 1988 |
| Previous owners | Nabisco |
Nabisco has also put out various other products under the Teddy Grahams brand, including various Disney character shaped grahams.
Nutrition
editIn a 1992 New York Times article, Eating Well, Marian Burros pointed out that Teddy Grahams use more bleached flour than actual whole wheat graham flour.[2] Nabisco later increased the amount of whole grain flour used in the snack.[3]
History
editTeddy Grahams sold more than $150 million worth in its first year. It was "the biggest new-product success in the industry in more than 25 years. It became the third-best-selling cookie, after Chips Ahoy! and the market leader, Oreo, both from Nabisco.[4]
Discontinued products
editDizzy Grizzlies were a variant of Teddy Grahams, and were so called because they would "become dizzy" due to the snacker looking at each side again and again, as the backside is covered with chocolate and sprinkles. These were also themed in extreme sports such as in-line skating.
A chocolate chip, birthday cake and oatmeal variety were introduced as a cereal called Teddy grahams Breakfast Bears in the 90s however this cereal got bad reviews because it got too soggy in milk.[5]
Teddy Soft Bakes were baked treats with either a vanilla or chocolate filling. They were discontinued around 2019.
Mascot change
editThe original mascot was a light brown bear who had no clothes. Later, Nabisco changed the mascot and added a shirt depending on what flavor of the teddy grahams. In 2017, they changed the mascot again to a brown bear with a blue and white striped shirt.[6] Around January 2023, the mascot was changed again to a mascot that resembles the snack cookies themselves.
See also
editReferences
edit- ^ "Teddy Graham's official website". Teddy Graham's official website. Mondelēz International and/or its affiliate(s). Retrieved 2 October 2018.
- ^ "Eating Well". The New York Times. 15 January 1992. Retrieved 12 January 2016.
- ^ "About Nutrition: Healthy Diet, Weight Loss, and More". About.com Health. Archived from the original on 6 December 2010. Retrieved 12 January 2016.
- ^ Ramirez, Anthony (July 5, 1990). "Lessons in the Cracker Market". New York Times. Retrieved 26 December 2009.
- ^ Iseman, Courtney (2021-06-17). "The Untold Truth Of Teddy Grahams". Mashed.com. Retrieved 30 August 2022.
- ^ "The Teddy Grahams box redesign is an insane voyage to nowhere". The A.V. Club. 2017-02-02. Retrieved 4 September 2022.
