MTV Video Music Award – Breakthrough Video

The MTV Video Music Award for Breakthrough Video was first awarded in 1988, replacing the award for Most Experimental Video. Along with Best Direction in a Video, this award was considered to be one of the most important professional categories at the VMAs, as every once in a while it was even presented during the main show (unlike most technical awards which were presented during the pre-show).

MTV Video Music Award
for Breakthrough Video
CountryUnited States
Presented byMTV
First awarded1988
Last awarded2010
Currently held byThe Black Keys – "Tighten Up" (2010)
Most awardsR.E.M. & Fatboy Slim (2)
WebsiteVMA website

The award for Breakthrough Video was given out every year from 1988 to 2005, after which it was retired. In 2009, however, MTV decided to bring back this category and continued to present it until 2010, after which it was retired again.

R.E.M. and Fatboy Slim are the two biggest winners of this award, as they each have won it twice. Art of Noise, meanwhile, is the only artist or group to have won this award under its two incarnations: Most Experimental Video in 1985 and Breakthrough Video in 1989.

Recipients

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1980s

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Recipients
Year[a] Winner(s) Video Nominees Ref.
1988 INXS "Need You Tonight" / "Mediate" [1]
1989 Art of Noise (featuring Tom Jones) "Kiss" [2]

1990s

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Recipients
Year[b] Winner(s) Video Nominees Ref.
1990 Tears for Fears "Sowing the Seeds of Love" [3]
1991 R.E.M. "Losing My Religion" [4]
1992 Red Hot Chili Peppers "Give It Away" [5]
1993 Los Lobos "Kiko and the Lavender Moon" [6]
1994 R.E.M. "Everybody Hurts" [7]
1995 Weezer "Buddy Holly" [8]
1996 The Smashing Pumpkins "Tonight, Tonight" [9]
1997 Jamiroquai "Virtual Insanity" [10]
1998 The Prodigy "Smack My Bitch Up" [11]
1999 Fatboy Slim "Praise You" [12]

2000s

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Recipients
Year[c] Winner(s) Video Nominees Ref.
2000 Björk "All Is Full of Love" [13]
2001 Fatboy Slim "Weapon of Choice" [14]
2002 The White Stripes "Fell in Love with a Girl" [15]
2003 Coldplay "The Scientist" [16]
2004 Franz Ferdinand "Take Me Out" [17]
2005 Gorillaz "Feel Good Inc." [18]
20062008
2009 Matt & Kim "Lessons Learned" [19]

2010s

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Recipients
Year[d] Winner(s) Video Nominees Ref.
2010 The Black Keys "Tighten Up" [20]

Notes

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  1. ^ Each year is linked to the article about the MTV Video Music Awards held that year.
  2. ^ Each year is linked to the article about the MTV Video Music Awards held that year.
  3. ^ Each year is linked to the article about the MTV Video Music Awards held that year.
  4. ^ Each year is linked to the article about the MTV Video Music Awards held that year.

References

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  1. ^ "MTV Video Music Awards 1988". MTV. Archived from the original on August 21, 2018. Retrieved July 23, 2012.
  2. ^ "MTV Video Music Awards 1989". MTV. Archived from the original on July 11, 2011. Retrieved July 23, 2012.
  3. ^ "MTV Video Music Awards 1990". MTV. Archived from the original on February 19, 2017. Retrieved July 23, 2012.
  4. ^ "MTV Video Music Awards 1991". MTV. Archived from the original on October 18, 2015. Retrieved July 23, 2012.
  5. ^ "MTV Video Music Awards 1992". MTV. Archived from the original on June 30, 2012. Retrieved July 23, 2012.
  6. ^ "MTV Video Music Awards 1993". MTV. Archived from the original on May 4, 2013. Retrieved July 23, 2012.
  7. ^ "MTV Video Music Awards 1994". MTV. Archived from the original on May 4, 2015. Retrieved July 23, 2012.
  8. ^ "MTV Video Music Awards 1995". MTV. Archived from the original on May 10, 2016. Retrieved July 23, 2012.
  9. ^ "MTV Video Music Awards 1996". MTV. Archived from the original on June 12, 2015. Retrieved July 23, 2012.
  10. ^ "MTV Video Music Awards 1997". MTV. Archived from the original on October 24, 2012. Retrieved July 23, 2012.
  11. ^ "MTV Video Music Awards 1998". MTV. Archived from the original on July 1, 2012. Retrieved July 23, 2012.
  12. ^ "MTV Video Music Awards 1999". MTV. Archived from the original on September 12, 2008. Retrieved July 23, 2012.
  13. ^ "MTV Video Music Awards 2000". MTV. Archived from the original on March 25, 2016. Retrieved July 23, 2012.
  14. ^ "MTV Video Music Awards 2001". MTV. Archived from the original on February 16, 2015. Retrieved July 23, 2012.
  15. ^ "MTV Video Music Awards 2002". MTV. Archived from the original on August 11, 2011. Retrieved July 23, 2012.
  16. ^ "MTV Video Music Awards 2003". MTV. Archived from the original on April 22, 2015. Retrieved July 23, 2012.
  17. ^ "MTV Video Music Awards 2004". MTV. Archived from the original on April 8, 2013. Retrieved July 23, 2012.
  18. ^ "MTV Video Music Awards 2005". MTV. Archived from the original on July 29, 2013. Retrieved July 23, 2012.
  19. ^ "MTV Video Music Awards 2009". MTV. Archived from the original on February 12, 2015. Retrieved July 23, 2012.
  20. ^ "MTV Video Music Awards 2010". MTV. Archived from the original on February 5, 2015. Retrieved July 23, 2012.