The 2024 All In, also promoted as All In London at Wembley Stadium or simply All In London, is an upcoming professional wrestling pay-per-view (PPV) event produced by the American promotion All Elite Wrestling (AEW). It will be the second annual All In by AEW, and third All In overall. The event will take place on August 25, 2024, at Wembley Stadium in London, England, coinciding with the United Kingdom's August Bank Holiday weekend.

All In
Promotional poster featuring various AEW wrestlers
PromotionAll Elite Wrestling
DateAugust 25, 2024
CityLondon, England
VenueWembley Stadium
Pay-per-view chronology
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Production

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Background

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The event will be held at Wembley Stadium in London, England for a second consecutive year.

All In was first held as an independent professional wrestling pay-per-view (PPV) event in September 2018, and was produced by members of The Elite in association with Ring of Honor (ROH), which retained the rights to All In.[1][2] The event inspired the formation of the American promotion All Elite Wrestling (AEW) in January 2019,[3] and after AEW president Tony Khan purchased ROH in March 2022,[4] AEW revived All In as their first-ever PPV event held in the United Kingdom, which took place during the 2023 August Bank Holiday weekend at Wembley Stadium in London, England.[5] At the conclusion of the 2023 event, AEW announced that All In would return to Wembley Stadium on August 25, 2024.[6] Tickets went on sale on December 1, 2023.[7]

Storylines

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All In London at Wembley Stadium will feature professional wrestling matches that are the result of pre-existing feuds and storylines, with results being predetermined by AEW's writers. Storylines are produced on AEW's weekly television programs, Dynamite, Collision, and Rampage, and the YouTube series Being The Dark Order.[8]

The Owen Hart Cup is an annual professional wrestling tournament held by AEW in partnership with The Owen Hart Foundation in honor of Owen Hart. It consists of two single-elimination tournaments, one each for men and women, and the respective winners receive a trophy called "The Owen" as well as a commemorative championship belt. During Double or Nothing on May 26, it was announced that the respective 2024 winners would also earn matches for AEW's men's and women's world championships at All In.[9] Both tournament finals occurred on the July 10 episode of Dynamite, where Bryan Danielson won the men's tournament to face Swerve Strickland for the AEW World Championship.[10]

The women's Owen Hart Foundation Tournament was won by Mariah May.[10] After losing the AEW Women's World Championship at Dynamite 200 in August 2023, Toni Storm underwent a shift in character; her new persona was that of a paranoid Golden Age of Hollywood starlet, similar to the character of Norma Desmond in the 1950 film Sunset Boulevard.[11] Storm would take on the epithet of "Timeless" Toni Storm starting in October 2023, and now being billed from Stage 7 at Warner Bros. Studios. In November, World Wonder Ring Stardom wrestler Mariah May debuted as a "superfan" of Storm; while initially dismissive of May, Storm later took May on as her "understudy", and Storm regained the women's championship at Full Gear that month.[12] Subsequently at Revolution in March 2024, May took on Storm's old "rockstar" gimmick.[13] Throughout the following months, Storm and May's relationship developed romantic overtones, and as a gift, Storm entered May into the Owen Hart Cup: May would defeat 2023 winner Willow Nightingale in the tournament final on the July 10 episode of Dynamite to earn a match against Storm for the AEW Women's World Championship at All In. After the match, however, May turned on Storm, hitting her with the Owen Hart Cup championship belt and bloodying her in the process.[10] The story between Storm and May took inspiration from the 1950 film All About Eve.[11]

Matches

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No.Matches*Stipulations
1"Timeless" Toni Storm (c) (with Luther) vs. Mariah MaySingles match for the AEW Women's World Championship[14]
2Swerve Strickland (c) (with Prince Nana) vs. Bryan DanielsonSingles match for the AEW World Championship[15]
(c) – the champion(s) heading into the match
*Card subject to change

References

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  1. ^ Howard, Brandon (May 12, 2018). "7 things to know about 'All In' – the huge indie wrestling show coming to the Chicago area". Chicago Tribune. Archived from the original on May 12, 2018. Retrieved May 14, 2018.
  2. ^ Radican, Sean (January 20, 2019). "AEW/ROH News: Who owns All In footage, what will happen to the footage in the future". Pro Wrestling Torch. Retrieved November 7, 2022.
  3. ^ Currier, Joseph (January 1, 2019). "All Elite Wrestling and Double or Nothing officially announced". Wrestling Observer Figure Four Online. Retrieved January 1, 2019.
  4. ^ Raimondi, Marc (March 2, 2022). "Tony Khan, AEW CEO and son of Jaguars owner, acquires wrestling promotion Ring of Honor". ESPN. Retrieved March 2, 2022.
  5. ^ Russell, Skylar (April 5, 2023). "AEW Bringing Back All In Event For United Kingdom Debut In August 2023". Fightful. Retrieved April 6, 2023.
  6. ^ Nason, Josh (August 27, 2023). "AEW All In returning to London's Wembley Stadium in 2024". Wrestling Observer Figure Four Online. Retrieved November 3, 2023.
  7. ^ Thomas, Jeremy (November 1, 2023). "Tony Khan Announces Ticket Sale Date For AEW All In 2024". 411Mania. Retrieved November 3, 2023.
  8. ^ Grabianowski, Ed (January 13, 2006). "How Pro Wrestling Works". HowStuffWorks, Inc. Discovery Communications. Archived from the original on November 29, 2013. Retrieved February 8, 2019.
  9. ^ Thomas, Jeremy (May 26, 2024). "Winners Of 2024 Owen Hart Cup To Get World Title Shots at AEW All In". 411Mania. Retrieved June 20, 2024.
  10. ^ a b c Powell, Jason (July 10, 2024). "AEW Dynamite results (7/10): Powell's live review of Bryan Danielson vs. Hangman Page and Willow Nightingale vs. Mariah May in the finals of the Owen Hart Cup tournaments". Pro Wrestling Dot Net. Retrieved July 10, 2024.
  11. ^ a b Tessier, Colin (June 12, 2024). "Tony Khan Took Inspiration From 'All About Eve' And 'Sunset Boulevard' For 'Timeless' Toni Storm, They Changed The Course Of AEW". Fightful. Retrieved July 11, 2024.
  12. ^ Powell, Jason (November 18, 2023). "AEW Full Gear results: Powell's live review of MJF vs. Jay White for the AEW World Championship, Hikaru Shida vs. Toni Storm for the AEW Women's Title, Swerve Strickland vs. Hangman Page in a Texas Death Match". Pro Wrestling Dot Net. Archived from the original on November 19, 2023. Retrieved November 18, 2023.
  13. ^ Kahrs, Alex (March 9, 2024). "AEW Collision Results – 3/9/24 (Street Fight, Young Bucks and Kazuchika Okada in action)". Retrieved March 10, 2024.
  14. ^ Lambert, Jeremy (July 10, 2024). "Mariah May Turns On Toni Storm After Winning Owen Hart Foundation Women's Tournament, Will Face Storm At AEW All In". Fightful. Retrieved July 10, 2024.
  15. ^ Lambert, Jeremy (July 10, 2024). "Bryan Danielson To Challenge For AEW World Title At AEW All In, Wins 2024 Men's Owen Hart Foundation Tournament". Fightful. Retrieved July 10, 2024.