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| predecessor = [[United Fruit Company|United Brands]]
| foundation = <!--{{start date|df=yes|1899|03|30}} (as the United Fruit Company)<br />-->August 1984 (as Chiquita Brands International)
| location = [[Étoy, Switzerland]] &and<br />[[Fort Lauderdale, Florida]], United States
}}
[[File:Carlos López Flores Chiquita.jpg|thumb|Carlos López Flores, president of Chiquita]]
 
'''Chiquita Brands International [[Société à responsabilité limitée|S.à.r.l.]]''' ({{IPAc-en|tʃ|ɪ|ˈ|k|iː|t|ə}}), formerly known as '''[[United Fruit Company|United Fruit Co.]]''', is a Swiss-domiciled American producer and distributor of [[banana]]s and other [[produce]]. The company operates under [[subsidiary]] [[brand name]]s, including the flagship '''Chiquita''' brand and Fresh Express salads. Chiquita is the leading distributor of bananas in the United States.<ref>{{Cite web |title=The Problem With Banans {{!}} Environmental & Social Issues in the Trade |url=https://www.bananalink.org.uk/the-problem-with-bananas/ |access-date=2024-09-30 |website=Banana Link |language=en-GB}}</ref><ref>[https://www.fao.org/4/i3746e/i3746e.pdf "The Changing Role of Multinational Companies in the Global Banana Trade"]. ''FAO''. Rome. 2014. Retrieved 29 September 2024.</ref>
 
Chiquita is the successor to the [[United Fruit Company]]. It was formerly controlled by American businessman [[Carl Lindner Jr.]], whose majority ownership of the company ended when Chiquita Brands International exited a prepackaged Chapter 11 bankruptcy on 19 March 2002. In 2003, the company acquired the German produce distribution company, [[Atlanta AG]]. Fresh Express salads was purchased from [[Performance Food Group]] in 2005. Chiquita's former headquarters were located in [[Charlotte, North Carolina]].<ref name=Charlotte>{{cite news|url=http://www.charlotteobserver.com/2011/11/30/2813157/charlotte-chamber-holding-business.html |title=Chiquita relocating headquarters to Charlotte |last=Portillo |first=Ely |work=[[The Charlotte Observer]] |date=2011-11-30 |access-date=30 November 2011 |url-status=dead |archive-url=https://web.archive.org/web/20120330225114/http://www.charlotteobserver.com/2011/11/30/2813157/charlotte-chamber-holding-business.html |archive-date=30 March 2012 }}</ref>
 
Chiquita was acquired by Brazilian companies [[Cutrale]] and [[Safra Group|Safra]] in 2014.<ref>{{cite web |title=Chiquita - Investor Relations - Financial Release |url=http://investors.chiquita.com/phoenix.zhtml?c=119836&p=irol-newsArticle&ID=1981683 |url-status=dead |archive-url=https://archive.today/20141027155443/http://investors.chiquita.com/phoenix.zhtml?c=119836&p=irol-newsArticle&ID=1981683 |archive-date=2014-10-27 |access-date=2016-07-28 |website=Investors.chiquita.com}}</ref>
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[[United Fruit Company]] was founded in 1899, when the Boston Fruit Company and various fruit exporting concerns controlled by Keith merged.<ref>{{Cite book |last=Eagen |first=Rachel |title=The Biography of Bananas |publisher=Crabtree Publishing Company |year=2006 |isbn=978-0-7787-2483-4 |location=New York, NY |pages=17 |language=en}}</ref> In 1903, United Fruit Company was listed on the [[New York Stock Exchange]] and became the first company to use refrigeration during open sea transport. In the same year, a US-funded railroad was built in [[Guatemala]] to benefit the company.<ref>{{Cite book |last1=Leonard |first1=Thomas |title=Encyclopedia of U.S. - Latin American Relations |last2=Buchenau |first2=Jurgen |last3=Longley |first3=Kyle |last4=Mount |first4=Graeme |publisher=CQ Press |year=2012 |isbn=978-1-60871-792-7 |location=Thousand Oaks, CA |pages=341 |language=en}}</ref> During this period, United Fruit Company was known for its aggressive and exploitative practices in its operations in Central America.<ref name=":0" />
 
In 1928, workers went on strike in protest against poor pay and working conditions in the company plantations in [[Ciénaga, Magdalena|Ciénaga]] ([[Colombia]]). The company lobbied the U.S. government forcesto send troops to assist within repressing the outbreak; however, the Colombian government opted to quell the strike on its own, sending its own military forces into the town of Ciénaga, where the strikers had gathered, on 6 December. The repression resulted in the deaths of scores of plantation workers and their families.<ref>{{Cite web|url=https://www.historychannel.com.au/this-day-in-history/banana-massacre/|title=Banana Massacre &#124; History Channel on Foxtel|date=19 June 2016|website=History Channel|access-date=22 March 2020|archive-date=11 February 2020|archive-url=https://web.archive.org/web/20200211195539/https://www.historychannel.com.au/this-day-in-history/banana-massacre/|url-status=dead}}</ref> This episode is known in the history of Colombia as the Masacre de las Bananeras ([[Banana massacre]]).
 
United Fruit used emotionally charged advertising campaigns to gain support, like "The Great White Fleet," a cruise liner that took American tourists to nations in Central and South America that United Fruit had invested in. Positive corporate image was fostered by commercials, which presented these destinations as exotic, fun excursions. Nevertheless, well planned tourist trips concealed the brutal and corrupt reality that existed on United Fruit's plantations in Latin America. By 1930, the company's fleet had grown to 95 ships.<ref name=history />
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In November 2001, Chiquita filed for Chapter 11 bankruptcy protection in order to restructure the company.<ref name="history" /> It emerged from the bankruptcy on 19 March 2002, ending Cincinnati businessman [[Carl Lindner Jr.|Carl H. Lindner Jr.]]'s control of the company. Also in 2002, Chiquita joined the Ethical Trading Initiative and was named as a top "green stock" by ''The Progressive Investor''.<ref name="history" />
 
In 2003, Chiquita acquired the German produce distribution company, [[Atlanta AG]]. It also sold its processed foods division to [[Seneca Foods]] that year. In 2004, 100% of Chiquita farms were certified compliant with the SA8000 labor standard and the company earned the "Corporate Citizen of the Americas Award" from a Honduran charity.<ref name="history" /> Fresh Express salads was purchased from [[Performance Food Group]] in 2005.<ref name="history" />
 
===Acquisition===
In March 2014, Chiquita Brands International and [[Fyffes]] announced that their boards of directors had unanimously approved a merger agreement. In the stock-for-stock transaction, former Chiquita shareholders willwould own approximately 50.7% of the new company, ChiquitaFyffes, while Fyffes shareholders willwould own 49.3% of the new company.<ref name="soar">{{cite news|url=https://www.irishtimes.com/business/sectors/agribusiness-and-food/fyffes-to-merge-with-chiquita-to-create-world-s-largest-banana-company-1.1718908|title=Fyffes shares soar as investors go bananas for Chiquita deal|date=10 March 2014|newspaper=The Irish Times|access-date=13 March 2014|archive-url=https://archive.today/20140310150614/http://www.irishtimes.com/business/sectors/agribusiness-and-food/fyffes-to-merge-with-chiquita-to-create-world-s-largest-banana-company-1.1718908|archive-date=10 March 2014|url-status=dead}}</ref> The all-stock purchase was valued at US$526 million.<ref>{{cite news|url=https://www.bloomberg.com/news/2014-03-10/chiquita-brands-to-merge-with-fyffes-to-create-banana-leader.html|title=Chiquita to Buy Fyffes Creating Biggest Banana Supplier|last=Jarvis|first=Paul|date=10 March 2014|access-date=13 March 2014|publisher=Bloomberg}}</ref> The agreement would have created the largest banana company in the world<ref name="investors.chiquita.com">{{cite web |title=Chiquita Brands International, Inc. And Fyffes Plc To Combine To Create Leading Global Produce Company |url=http://investors.chiquita.com/phoenix.zhtml?c=119836&p=irol-newsArticle&ID=1907370&highlight= |url-status=dead |archive-url=https://web.archive.org/web/20160108032348/http://investors.chiquita.com/phoenix.zhtml?c=119836&p=irol-newsArticle&ID=1907370&highlight= |archive-date=8 January 2016 |access-date=10 March 2014 |publisher=Chiquita Brands International, Inc.}}</ref> with projected annual revenues of US$4.6 billion and have been domiciled in Ireland but be listed on the [[New York Stock Exchange]]. Chiquita's CEO Ed Lonergan would have served as Chairman and Fyffes Executive Chairman David McCann would have become the CEO of the proposed entity. Lonergan called this a "milestone transaction" and that "the combined company will also be able to provide customers with a more diverse product mix and choice;" while McCann added that both companies willwould benefit from their "joint expertise, complementary assets and geographic coverage to develop a business".<ref name="soar" /><ref>{{cite news|url=http://www.rte.ie/news/business/2014/0310/601196-fyffes-merger/|title=Fyffes' shares soar on Chiquita merger deal|date=10 March 2014|access-date=13 March 2014|publisher=RTÉ News}}</ref> According to Chiquita, the deal willwould "provide substantial operational efficiencies and cost savings".<ref>{{cite press release|url=http://investors.chiquita.com/phoenix.zhtml?c=119836&p=irol-newsArticle&ID=1907370&highlight|title=Chiquita Financial Release|publisher=Chiquita|access-date=13 March 2014|archive-url=https://web.archive.org/web/20160108032348/http://investors.chiquita.com/phoenix.zhtml?c=119836&p=irol-newsArticle&ID=1907370&highlight|archive-date=8 January 2016|url-status=dead}}</ref> Reuters reported that the merger willwould create tax advantages deriving from being based in Ireland, similar to those enjoyed by [[Perrigo]] following its takeover of the Irish company [[Élan]].<ref>{{cite news|url=http://uk.reuters.com/article/uk-fyffes-chiquita-brands-idUKBREA290CX20140310?feedType=RSS&feedName=businessNews|archive-url=https://web.archive.org/web/20160108032350/http://uk.reuters.com/article/uk-fyffes-chiquita-brands-idUKBREA290CX20140310?feedType=RSS&feedName=businessNews|url-status=dead|archive-date=8 January 2016|title=Chiquita buys Fyffes to create world's biggest banana supplier|date=10 March 2014|access-date=13 March 2014|work=Reuters}}</ref> The deal iswas a [[corporate inversion]], as the takeover company (Chiquita, United States), iswas relocatingto relocate its domicile to that of the purchased company (Fyffes, Ireland).<ref>{{cite news|url=https://dealbook.nytimes.com/2014/03/10/chiquita-to-buy-irish-fruit-and-produce-distributor-fyffes-in-all-stock-deal/?_php=true&_type=blogs&_r=0|title=Chiquita To Buy Irish Fruit and Produce Distributor Fyffes in All stock Deal|newspaper=[[The New York Times]]|date=10 March 2014 |access-date=2016-07-28}}</ref>
 
A $611 million takeover offer by Cutrale of Brazil and Safra group in August 2014, was rejected outright by Chiquita, with the company refusing to meet with the bidders to discuss the offer. Chiquita said it was pressing on with its merger with Fyffes.<ref name="ChiquitaBid">{{cite news |date=16 August 2014 |title=Brazilian takeover offer rejected by US banana giant Chiquita |url=http://www.charlottestar.com/index.php/sid/224813151 |access-date=17 August 2014 |work=Charlotte Star}}</ref> However, shortly after Chiquita shareholders rejected the Fyffes merger the Cutrale-Safra offer of $14.50 per share was accepted.<ref>{{cite web|url=https://www.usatoday.com/story/money/business/2014/10/27/chiquita-brazil-deal/17997003/|title=Chiquita OKs $681M sale to Brazil bidders|date=2014-10-27|website=Usatoday.com|access-date=2016-07-28}}</ref><ref>{{cite web|url=http://www.bidnessetc.com/28025-chiquita-shareholders-reject-fyffes-merger/|title=Chiquita Brands International Inc (NYSE:CQB) Shareholders Reject Fyffes Merger|author=Ghous Zaman|date=2014-10-27|website=Bidnessetc.com|archive-url=https://web.archive.org/web/20160304023747/http://www.bidnessetc.com/28025-chiquita-shareholders-reject-fyffes-merger/|archive-date=4 March 2016|url-status=dead|access-date=2016-07-28}}</ref> Yet the North Carolina Economic Development board asserted that if the headquarters was moved away, the company would be due to return N.C. and local incentive money. Former Charlotte City Council member John Lassiter, who heads the board, said the new owners would inherit Chiquita's responsibilities under a 2011 deal that brought the company to the city. The agreement stipulatesstipulated that it received more than $23 million in incentives from Charlotte and Mecklenburg County for moving its headquarters and hundreds of high-paying jobs from Cincinnati and if it moved again within 10 years it must repay the "[[clawback]]" provision. Lassiter said of the matter: "It’s not a question of opinion. It’s 'What does the agreement say?’ I would expect both the city (of Charlotte) to impress its position (on the new owners) and for the (new ownership) to follow expectations under its provisions of the agreement."<ref>{{cite news|url=http://www.charlotteobserver.com/2014/10/27/5271402/nc-jobs-board-chief-if-chiquita.html#storylink=cpy|title=NC jobs board chief: If Chiquita jobs move, new owners must repay incentives|last=Frazier|first=Eric|date=2014-10-27|newspaper=[[The Charlotte Observer]]|access-date=2016-07-28}}</ref>
 
==Operations==
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== In popular culture ==
 
* [[Gabriel García Márquez]] alludes to the eventBanana massacre in his novel [[One Hundred Years of Solitude]] by describing a military suppression that resulted in the death of 3,000 plantation workers in the fictional town of Macondo. While García Márquez has stated that the deaths in his novel are potential overestimations, the actual number of deaths has never been confirmed. Estimates gathered from oral histories to primary sources vary widely, from 47 to upwards of 1,000 casualties.<ref>{{cite web |date=2015-05-12 |title=La Masacre de las bananeras en cien anos de soledad cuando el realismo magico le gano a la historia oficial |url=http://www.colombiainforma.info/la-masacre-de-las-bananeras-en-cien-anos-de-soledad-cuando-el-realismo-magico-le-gano-a-la-historia-oficial/ |url-status=dead |archive-url=https://web.archive.org/web/20161201164759/http://www.colombiainforma.info/la-masacre-de-las-bananeras-en-cien-anos-de-soledad-cuando-el-realismo-magico-le-gano-a-la-historia-oficial |archive-date=1 December 2016 |access-date=2018-04-16 |website=colombiainforma.info}}</ref>
 
==See also==
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[[Category:United Fruit Company]]
[[Category:Fruit production]]
[[Category:Banana production in the United States]]
[[Category:2014 mergers and acquisitions]]
[[Category:Agriculture companies established in the 19th century]]
[[Category:Environmental racism]]