CORE CONCEPTS
Journeys
1min
Journeys are the logic based, workflow builder which enables you to visually create a roadmap of your user journey to onboard, engage, covert and retain your users.
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Journeys serve as a flexible, drag and drop platform to create a marketing campaign where all your communication channels are unified, helping you deliver incredible experiences throughout a user's lifecycle.
Journeys help you deliver high-value consumer conversions by empowering marketers to seamlessly craft unique consumer journeys and enables timely decision-making across multiple touch-points which allows you to strategize your marketing efforts and reduce ROI while increasing your efficiency.
Updated 25 Mar 2024
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