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Questioning feedback: improving public health messaging

Published: 07 December 2013 Publication History

Abstract

This note explores methods of analyzing questions asked during public health video showings. The goal is to provide feedback to content creators and session facilitators based a limited subset of the audience's questions. We analyze five videos produced in the first year of Digital Public Health focused on maternal health issues in rural India. We demonstrate a prototype web based tool to collaborate on the qualitative analysis of questions and propose mechanisms for systematically improving future videos based on this analysis. Initial results show that it is possible to extract useful information on how the target audience perceives the messaging in a video exclusively from questions asked. Based on these results we explain how Digital Public Health can integrate this feedback into an iterative review process for quality assurance of messaging.

References

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Brittany Fiore-Silfvast, Carl Hartung, Kirti Iyengar, Sharad Iyengar, Kiersten Israel-Ballard, Noah Perin, and Richard Anderson. 2013. Mobile video for patient education: the midwives' perspective. In Proceedings of the 3rd ACM Symposium on Computing for Development (ACM DEV '13). ACM, New York, NY, USA
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Choudhury, S., Breslin, J. G., & Passant, A. (2009). Enrichment and ranking of the youtube tag space and integration with the linked data cloud. In The Semantic Web-ISWC 2009 (pp. 747--762). Springer Berlin Heidelberg.
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Gandhi, R., Veeraraghavan, R., Toyama, K., and Ramaprasad, V. 2007. Digital Green: participatory video for agricultural extension. In Proceedings of the IEEE/ACM International Conference on Information and Communication Technologies and Development, (December 15--16, 2007, Bangalore, India) 21--31
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Randolph Wang, Urvashi Sahni, Sumeet Sobti, Nitin Garg, Jaswinder Pal Singh, Matthew Kam, Arvind Krishnamurthy, and Thomas Anderson. The Digital StudyHall. Technical Report TR-723-05, Computer Science Department, Princeton University. March 2005

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      cover image ACM Other conferences
      ICTD '13: Proceedings of the Sixth International Conference on Information and Communications Technologies and Development: Notes - Volume 2
      December 2013
      214 pages
      ISBN:9781450319072
      DOI:10.1145/2517899
      Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

      Sponsors

      • IPID: International Network for Postgraduate Students in the area of ICT4D
      • University of the Western Cape: University of the Western Cape
      • Nokia
      • Google Inc.
      • Microsoft: Microsoft
      • University of Cape Town
      • Microsoft Reasearch: Microsoft Reasearch
      • IDRC: International Development Research Centre
      • IBM: IBM

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      Association for Computing Machinery

      New York, NY, United States

      Publication History

      Published: 07 December 2013

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      Author Tags

      1. community health workers
      2. community video-based instruction
      3. health education
      4. mHealth
      5. mediated instruction

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      ICTD 2013
      Sponsor:
      • IPID
      • University of the Western Cape
      • Microsoft
      • Microsoft Reasearch
      • IDRC
      • IBM

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      Overall Acceptance Rate 22 of 116 submissions, 19%

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