research-article

Exploring the Effects of Event-induced Sudden Influx of Newcomers to Online Pop Music Fandom Communities: Content, Interaction, and Engagement

Authors:

Chengzhong Liu,

Xiaojuan MaAuthors Info & Claims

Proceedings of the ACM on Human-Computer Interaction, Volume 7, Issue CSCW2

Article No.: 272, Pages 1 - 24

https://doi.org/10.1145/3610063

Published: 04 October 2023 Publication History

Abstract

Online fandom communities (OFCs) provide a convenient space for fans to create, collect, and discuss the content of their mutual interest (e.g., music artists). Real-world events could frequently attract outsiders to join OFCs, providing both the opportunity to expand the fan base and challenges to manage the community. However, it is unclear that how influxes of newcomers would influence the development of OFCs and what user behaviors may be correlated with their future engagement. To fill this gap, we took the music OFCs as the focus, and quantitatively analyzed user behaviors and their correlations with users' future engagement in the community. Results suggested that 1) event-induced newcomers expressed more hate speech and negative sentiment, praised less celebrity-related content (e.g., song, album), and interacted with narrower cohorts than existing members; 2) Although existing members tended to receive more upvotes during the events than before and after the events, newcomers showed an opposite trend; 3) keeping users' activeness, expressing positive sentiments, and having diverse interactions during periods of influx were helpful when maintaining members' future levels of engagement. This work deepened the understanding of fan behaviors in the dynamic period, and we discussed how our insights could benefit OFCs.

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Index Terms

Exploring the Effects of Event-induced Sudden Influx of Newcomers to Online Pop Music Fandom Communities: Content, Interaction, and Engagement
1. Human-centered computing
  1. Collaborative and social computing
    1. Empirical studies in collaborative and social computing

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cover image Proceedings of the ACM on Human-Computer Interaction

Proceedings of the ACM on Human-Computer Interaction Volume 7, Issue CSCW2

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October 2023

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EISSN:2573-0142

DOI:10.1145/3626953

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Cited By

Li RZhu YLiu MZeng YZhuang SFu JLu YZhou GLiu CGong J(2024)TeleAware Robot: Designing Awareness-augmented Telepresence Robot for Remote Collaborative LocomotionProceedings of the ACM on Interactive, Mobile, Wearable and Ubiquitous Technologies10.1145/36596228:2(1-33)Online publication date: 15-May-2024
https://dl.acm.org/doi/10.1145/3659622
Lyu BLi CLi HXing WJoyner DKim MWang XXia M(2024)Roles of Joining Time, Technology Use, and Social Interaction in Sustaining Student Participation in an Online Mathematics Discussion BoardProceedings of the Eleventh ACM Conference on Learning @ Scale10.1145/3657604.3664672(398-402)Online publication date: 9-Jul-2024
https://dl.acm.org/doi/10.1145/3657604.3664672
Zhan LXiong TZhang HGuo SChen XGong JLin JQin Y(2024)TouchEditorProceedings of the ACM on Interactive, Mobile, Wearable and Ubiquitous Technologies10.1145/36314547:4(1-29)Online publication date: 12-Jan-2024
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