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An Accessible Tool to Measure Implicit Approach-Avoidance Tendencies Towards Food Outside the Lab

Published: 27 December 2020 Publication History

Abstract

Implicit approach-avoidance tendencies can be measured by the approach-avoidance task (AAT). The emergence of mobile variants of the AAT enable its use for both in-the-lab and in-the-field experiments. Within the food domain, use of the AAT is concentrated in research on eating disorders or healthy eating and is seldom used as an implicit measure of food experience. Given the prevalence of explicit measures in this field, the AAT may provide additional valuable insights into food experience. To facilitate the use of the AAT as an implicit measure, a processing tool and accompanying graphical user interface (GUI) have been developed for a mobile smartphone variant of the AAT. This tool improves upon the existing processing framework of this mobile AAT by applying more robust filtering and introduces additional sensor correction algorithms to improve the quality of sensor data. Along with refined estimates of reaction time (RT) and reaction force (RF), these processing improvements introduce a new metric: the response distance (RD). The capabilities of the tool, along with the potential added value of calculating RF and RD, are explained in this paper through the processing of pilot data on molded and unmolded food. In particular, the RF and RD may be indicative of participants' arousal. The tool developed in this paper is open source and compatible with other experiments making use of the mobile AAT within, and beyond, the domain of food experience.

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      cover image ACM Conferences
      ICMI '20 Companion: Companion Publication of the 2020 International Conference on Multimodal Interaction
      October 2020
      548 pages
      ISBN:9781450380027
      DOI:10.1145/3395035
      Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected].

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      Published: 27 December 2020

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      Author Tags

      1. approach-avoidance
      2. arousal
      3. food experience
      4. implicit measures
      5. implicit tendencies
      6. mobile
      7. reaction distance
      8. reaction force
      9. reaction times

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      • Kikkoman Europe R&D Laboratory B.V.

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      ICMI '20
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      ICMI '20: INTERNATIONAL CONFERENCE ON MULTIMODAL INTERACTION
      October 25 - 29, 2020
      Virtual Event, Netherlands

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