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abstract

Inferring User Engagement from Interaction Data

Published: 02 May 2019 Publication History

Abstract

This paper presents preliminary results of a study designed to quantify users' engagement levels with interactive media content, through self-reported measures and interaction data. The broad hypothesis of the study is that interaction data can be used to predict the level of engagement felt by the user. The challenge addressed in this work is to explore the effectiveness of interaction data to act as a proxy for engagement levels and reveal what that data shows about engagement with media content. Preliminary results suggest several interesting insights about participants engagement and behaviour. Crucially, temporal statistics support the hypothesis that the participant making use of the controls in the interactive, video-based experience positively correlates with higher engagement.

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cover image ACM Conferences
CHI EA '19: Extended Abstracts of the 2019 CHI Conference on Human Factors in Computing Systems
May 2019
3673 pages
ISBN:9781450359719
DOI:10.1145/3290607
Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 02 May 2019

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Author Tags

  1. click
  2. interaction data
  3. media
  4. user engagement

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  • EPSRC

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CHI '19
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