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'Too Gay for Facebook': Presenting LGBTQ+ Identity Throughout the Personal Social Media Ecosystem

Published: 01 November 2018 Publication History

Abstract

Most US social media users engage regularly with multiple platforms. For LGBTQ+ people, this means making self-presentation decisions not just on one platform, but many. These choices are made in the face of sometimes-overlapping platform environments, which can have consequentially different norms, audiences, and affordances. Moreover, many LGBTQ+ users face high stakes in online self-presentation, due to the risk of stigmatization of their LGBTQ+ identity, increasing the importance of self-presentation decisions that enable them to achieve their goals and avoid stigmatization. This combination of environmental complexity and high stakes is not adequately accounted for in existing work on self-presentation, but doing so is important to support and understand the experiences of LGBTQ+ and other potentially stigmatized users. We adopt an ecological approach to an interview and cognitive mapping study of 20 LGBTQ+ social media users. We find that participants employ the platforms, audiences, affordances, and norms within what we call their "personal social media ecosystems" to avoid stigmatization while still allowing for expression of their LGBTQ+ identity and the flexibility to adjust their presentation over time.

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cover image Proceedings of the ACM on Human-Computer Interaction
Proceedings of the ACM on Human-Computer Interaction  Volume 2, Issue CSCW
November 2018
4104 pages
EISSN:2573-0142
DOI:10.1145/3290265
Issue’s Table of Contents
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected].

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Publication History

Published: 01 November 2018
Published in PACMHCI Volume 2, Issue CSCW

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Author Tags

  1. disclosure
  2. identity management
  3. lgb
  4. lgbtq
  5. privacy
  6. queer
  7. self-presentation
  8. sexual and gender minorities
  9. social media
  10. technology ecosystems

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