research-article

Social Media and Public Discourse: A Technology Affordance Perspective on Use of Social Media Features

Author:

Sunil Reddy KunduruAuthors Info & Claims

SIGMIS-CPR'18: Proceedings of the 2018 ACM SIGMIS Conference on Computers and People Research

Pages 168 - 176

https://doi.org/10.1145/3209626.3209627

Published: 18 June 2018 Publication History

Abstract

In this paper we present the proposal for a research study that aims at explaining the consequences of social media use on mass media content and public discourse. Social media is defined as a set of networked communication platforms that enable generation, distribution and consumption of user generated content. Technology features of the social media platforms are at the center of our analysis. The use of social media features is conceptualized using technology affordance theory. Borrowing from mass communication literature, we argue that media content is produced as a result of a dialectical relationship between media discourse and public opinion. The consequences of social media use on public discourse are conceptualized in terms of the changes in the dialectics between media discourse and public opinion resulting from the use of social media. Two types of public discourses are identified. We develop theory from extant literature to arrive at proposition on consequences of use of specific social media features on the media content and public discourse. Propositions are presented both for the general public discourse case and the context of particular type of discourses. We conclude this proposal by discussing the potential contributions of our study.

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Cited By

Tjandra BLuhukay DSyahchari D(2023)The Effect of Using Hashtags on Consumer Engagement with The Promotion of Property Products2023 International Conference on Informatics, Multimedia, Cyber and Informations System (ICIMCIS)10.1109/ICIMCIS60089.2023.10349084(61-66)Online publication date: 7-Nov-2023
https://doi.org/10.1109/ICIMCIS60089.2023.10349084

Index Terms

Social Media and Public Discourse: A Technology Affordance Perspective on Use of Social Media Features
1. Information systems
  1. Information systems applications
    1. Multimedia information systems
      1. Multimedia content creation

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cover image ACM Conferences

SIGMIS-CPR'18: Proceedings of the 2018 ACM SIGMIS Conference on Computers and People Research

June 2018

216 pages

ISBN:9781450357685

DOI:10.1145/3209626

General Chairs:
Rajiv Kishore
University of Nevada, Las Vegas, USA
,
Daniel Beimborn
Frankfurt School of Finance & Management, Germany
,
Rajendra K. Bandi
Indian Institute of Management Bangalore, India
,
Program Chairs:
Benoit Aubert
Dalhousie University, Canada
,
Deborah Compeau
Washington State University, USA
,
Monideepa Tarafdar
Lancaster University, UK

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New York, NY, United States

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Published: 18 June 2018

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SIGMIS-CPR '18: 2018 Computers and People Research Conference

June 18 - 20, 2018

NY, Buffalo-Niagara Falls, USA

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Cited By

Tjandra BLuhukay DSyahchari D(2023)The Effect of Using Hashtags on Consumer Engagement with The Promotion of Property Products2023 International Conference on Informatics, Multimedia, Cyber and Informations System (ICIMCIS)10.1109/ICIMCIS60089.2023.10349084(61-66)Online publication date: 7-Nov-2023
https://doi.org/10.1109/ICIMCIS60089.2023.10349084

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