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Predicting Commercial Activeness over Urban Big Data

Published: 11 September 2017 Publication History

Abstract

This study aims at revealing how commercial hotness of urban commercial districts (UCDs) is shaped by social contexts of surrounding areas so as to render predictive business planning. We define social contexts for a given region as the number of visitors, the region functions, the population and buying power of local residents, the average price of services, and the rating scores of customers, which are computed from heterogeneous data including taxi GPS trajectories, point of interests, geographical data, and user-generated comments. Then, we apply sparse representation to discover the impactor factor of each variable of the social contexts in terms of predicting commercial activeness of UCDs under a linear predictive model. The experiments show that a linear correlation between social contexts and commercial activeness exists for Beijing and Shanghai based on an average prediction accuracy of 77.69% but the impact factors of social contexts vary from city to city, where the key factors are rich life services, diversity of restaurants, good shopping experience, large number of local residents with relatively high purchasing power, and convenient transportation. This study reveals the underlying mechanism of urban business ecosystems, and promise social context-aware business planning over heterogeneous urban big data.

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    cover image Proceedings of the ACM on Interactive, Mobile, Wearable and Ubiquitous Technologies
    Proceedings of the ACM on Interactive, Mobile, Wearable and Ubiquitous Technologies  Volume 1, Issue 3
    September 2017
    2023 pages
    EISSN:2474-9567
    DOI:10.1145/3139486
    Issue’s Table of Contents
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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    Publication History

    Published: 11 September 2017
    Accepted: 01 July 2017
    Received: 01 February 2017
    Published in IMWUT Volume 1, Issue 3

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    Author Tags

    1. Context Awareness
    2. Crowdsourcing
    3. Economic Ecosystems
    4. Social Intelligence
    5. Urban Informatics

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