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Rhythmic Persuasion Model: Shifting from Phatic to Persuasion

Published: 07 October 2015 Publication History

Abstract

We argue that, as an aspect of phatic communication, rhythm entrainment may be used to enhance persuasive technology through inducing mimicry of desired behaviours. This paper delineated theoretical justifications for our argument. Based on ambient persuasion model and rhythm entrainment framework, and following the results of our previous experiment, we proposed rhythmic persuasion model and hypothesised that rhythmic auditory icons are more likely to induce mimicry. In the future, we will conduct experiments to test this hypothesis.

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cover image ACM Other conferences
AM '15: Proceedings of the Audio Mostly 2015 on Interaction With Sound
October 2015
250 pages
ISBN:9781450338967
DOI:10.1145/2814895
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Published: 07 October 2015

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  1. Rhythm entrainment
  2. auditory icons
  3. persuasive technology
  4. phatic

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AM '15
AM '15: Audio Mostly 2015
October 7 - 9, 2015
Thessaloniki, Greece

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