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CrowdTarget: Target-based Detection of Crowdturfing in Online Social Networks

Published: 12 October 2015 Publication History

Abstract

Malicious crowdsourcing, also known as crowdturfing, has become an important security problem. However, detecting accounts performing crowdturfing tasks is challenging because human workers manage the crowdturfing accounts such that their characteristics are similar with the characteristics of normal accounts. In this paper, we propose a novel crowdturfing detection method, called CrowdTarget, that aims to detect target objects of crowdturfing tasks (e.g., post, page, and URL) not accounts performing the tasks. We identify that the manipulation patterns of target objects by crowdturfing workers are unique features to distinguish them from normal objects. We apply CrowdTarget to detect collusion-based crowdturfing services to manipulate account popularity on Twitter with artificial retweets. Evaluation results show that CrowdTarget can accurately distinguish tweets receiving crowdturfing retweets from normal tweets. When we fix the false-positive rate at 0.01, the best true-positive rate is up to 0.98.

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      cover image ACM Conferences
      CCS '15: Proceedings of the 22nd ACM SIGSAC Conference on Computer and Communications Security
      October 2015
      1750 pages
      ISBN:9781450338325
      DOI:10.1145/2810103
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      Published: 12 October 2015

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      Author Tags

      1. malicious crowdsourcing
      2. online social networks
      3. twitter
      4. underground services

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