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Infographic Aesthetics: Designing for the First Impression

Authors:

Lane Harrison,

Katharina Reinecke,

Remco ChangAuthors Info & Claims

CHI '15: Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems

Pages 1187 - 1190

https://doi.org/10.1145/2702123.2702545

Published: 18 April 2015 Publication History

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Abstract

Information graphics, or infographics, combine elements of data visualization with design and have become an increasingly popular means for disseminating data. While several studies have suggested that aesthetics in visualization and infographics relate to desirable outcomes like engagement and memorability, it remains unknown how quickly aesthetic impressions are formed, and what it is that makes an infographic appealing. We address these questions by analyzing 1,278 participants' ratings on appeal after seeing infographics for 500ms. Our results establish that: 1) people form a reliable first impression of the appeal of an infographic based on a mere exposure effect, 2) this first impression is largely based on colorfulness and visual complexity, and 3) age, gender, and education level influence the preferred level of colorfulness and complexity. More generally, these findings suggest that outcomes such as engagement and memorability might be determined much earlier than previously thought.

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Index Terms

Infographic Aesthetics: Designing for the First Impression
1. Human-centered computing

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Published In

CHI '15: Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems

April 2015

4290 pages

ISBN:9781450331456

DOI:10.1145/2702123

General Chairs:
Bo Begole
Huawei, USA
,
Jinwoo Kim
Yonsei University, Korea
,
Program Chairs:
Kori Inkpen
Microsoft Research, USA
,
Woontack Woo
KAIST, Korea

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected].

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 18 April 2015

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CHI '15

Sponsor:

SIGCHI

CHI '15: CHI Conference on Human Factors in Computing Systems

April 18 - 23, 2015

Seoul, Republic of Korea

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CHI '15 Paper Acceptance Rate 486 of 2,120 submissions, 23%;

Overall Acceptance Rate 6,199 of 26,314 submissions, 24%

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