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Studying the use of popular destinations to enhance web search interaction

Published: 23 July 2007 Publication History

Abstract

We present a novel Web search interaction feature which, for a given query, provides links to websites frequently visited by other users with similar information needs. These popular destinations complement traditional search results, allowing direct navigation to authoritative resources for the query topic. Destinations are identified using the history of search and browsing behavior of many users over an extended time period, whose collective behavior provides a basis for computing source authority. We describe a user study which compared the suggestion of destinations with the previously proposed suggestion of related queries, as well as with traditional, unaided Web search. Results show that search enhanced by destination suggestions outperforms other systems for exploratory tasks, with best performance obtained from mining past user behavior at query-level granularity.

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    cover image ACM Conferences
    SIGIR '07: Proceedings of the 30th annual international ACM SIGIR conference on Research and development in information retrieval
    July 2007
    946 pages
    ISBN:9781595935977
    DOI:10.1145/1277741
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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    Published: 23 July 2007

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    1. enhanced web search
    2. search destinations
    3. user studies

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    SIGIR07: The 30th Annual International SIGIR Conference
    July 23 - 27, 2007
    Amsterdam, The Netherlands

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