research-article

Marketing Technology to Software Practitioners

Authors:

Shari Lawrence Pfleeger,

Winifred MenezesAuthors Info & Claims

IEEE Software, Volume 17, Issue 1

Pages 27 - 33

https://doi.org/10.1109/52.819965

Published: 01 January 2000 Publication History

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Abstract

We can learn much from the business community about effective technology transfer. In particular, understanding the interests of different types of adopters can suggest to us the different kinds of evidence needed to convince someone to try an innovative technology. At the same time, the legal community offers us advice about what kinds of evidence are needed to build convincing cases that an innovation is an improvement over current practice. This article examines why and how we make technology selection decisions and also considers how evidence supporting these decisions helps or hinders the adoption of new technology.

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Published In

IEEE Software Volume 17, Issue 1

January 2000

106 pages

ISSN:0740-7459

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IEEE Computer Society Press

Washington, DC, United States

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Published: 01 January 2000

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Francese RRisi MTortora GDi Salle F(2021)Thea: empowering the therapeutic alliance of children with ASD by multimedia interactionMultimedia Tools and Applications10.1007/s11042-021-11520-980:26-27(34875-34907)Online publication date: 1-Nov-2021
https://dl.acm.org/doi/10.1007/s11042-021-11520-9
Caulo MFrancese RScanniello GTortora G(2021)Implications on the Migration from Ionic to AndroidProduct-Focused Software Process Improvement10.1007/978-3-030-91452-3_1(3-19)Online publication date: 26-Nov-2021
https://dl.acm.org/doi/10.1007/978-3-030-91452-3_1
Coviello CRomano SScanniello GOivo MMéndez DMockus A(2018)An empirical study of inadequate and adequate test suite reduction approachesProceedings of the 12th ACM/IEEE International Symposium on Empirical Software Engineering and Measurement10.1145/3239235.3240497(1-10)Online publication date: 11-Oct-2018
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Williams ARainer AMacDonell SKeung J(2018)Using reasoning markers to select the more rigorous software practitioners' online content when searching for grey literatureProceedings of the 22nd International Conference on Evaluation and Assessment in Software Engineering 201810.1145/3210459.3210464(46-56)Online publication date: 28-Jun-2018
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Scanniello GRisi MTramontana PRomano S(2017)Fixing Faults in C and Java Source CodeACM Transactions on Software Engineering and Methodology10.1145/310402926:2(1-43)Online publication date: 29-Jul-2017
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Rainer A(2017)Using argumentation theory to analyse software practitioners defeasible evidence, inference and beliefInformation and Software Technology10.1016/j.infsof.2017.01.01187:C(62-80)Online publication date: 1-Jul-2017
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Krafft MStol KFitzgerald BDillon LVisser WWilliams L(2016)How do free/open source developers pick their tools?Proceedings of the 38th International Conference on Software Engineering Companion10.1145/2889160.2889248(232-241)Online publication date: 14-May-2016
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