research-article

Does ease-of-use contributes to the perception of enjoyment? A case of gamification in e-banking

Authors:

Luís Filipe Rodrigues,

Abílio Oliveira,

Carlos J. CostaAuthors Info & Claims

Volume 61, Issue C

Pages 114 - 126

https://doi.org/10.1016/j.chb.2016.03.015

Published: 01 August 2016 Publication History

Abstract

The success of online games encouraged the development of gamification software in e-banking. Beside the growing trend of gamification, it is important understand how bank customers face the gamified applications, particularly as enjoyment and ease-of-use. To assess the determinants that influence the adoption of gamification in e-banking, we developed a research to propose a conceptual model that illustrates the adoption of gamified business applications by bank customers, in e-banking context. We conducted two quantitative studies (A and B) to understand how bank customers represent a gamified business software and its changes (or improvements) over time. Study A was performed in 2012 (N = 183), and study B in 2015 (N = 219). Online bank customers were invited to rate the importance of variables related to: socialness, ease-of-use, usefulness, enjoyment and intention to use e-banking systems with game features and social cues. The results show that ease-of-use and enjoyment are interrelated, and both have influence in e-banking usage. This study present theoretical ground of the conceptual model, and discuss two empirical studies, aiming to analyse the ease-of-use and enjoyment influence on bank customers. These findings will contribute directly to explain of adoption hedonic business software in e-banking.

Highlights

•

Two studies, are presented to analyse the ease-of-use and enjoyment influence.

•

A conceptual model was validated in two consequent studies in e-banking.

•

The conceptual model for hedonic business software is not fully recursive.

•

The ease-of-use and enjoyment have a positive influence on each other.

•

The influence of ease-of-use on enjoyment is stronger, than the reverse.

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cover image Computers in Human Behavior

Computers in Human Behavior Volume 61, Issue C

Aug 2016

691 pages

ISSN:0747-5632

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Elsevier Ltd.

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Elsevier Science Publishers B. V.

Netherlands

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Published: 01 August 2016

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Tyack AMekler E(2024)Self-Determination Theory and HCI Games Research: Unfulfilled Promises and Unquestioned ParadigmsACM Transactions on Computer-Human Interaction10.1145/367323031:3(1-74)Online publication date: 15-Jun-2024
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