Article

Successful persuasive technology for behavior reduction: mapping to fogg’s gray behavior grid

Author:

Susan Shepherd FerebeeAuthors Info & Claims

PERSUASIVE'10: Proceedings of the 5th international conference on Persuasive Technology

Pages 70 - 81

https://doi.org/10.1007/978-3-642-13226-1_9

Published: 07 June 2010 Publication History

Abstract

This study evaluates 24 persuasive technologies that achieved statistically significant behavior reduction across a variety of domains. The purpose of this research was to map the 24 persuasive technology studies across the Gray Behaviors (decrease behavior) in Fogg’s Behavior Grid in order to identify commonalities and patterns in the technologies. Additionally, each persuasive technology is mapped to Fogg’s Behavior Model factors, and Fogg’s persuasive strategies. Mapping across these three dimensions provides a synthesized understanding of how persuasive technology successfully reduces behavior.

References

[1]

Kralikova, E., Kozak, A., Rasmussen, T., Gustavsson, G., LeHouezec, J.: Smoking Cessation or Reduction with Nicotine Replacement Therapy: A Placebo-controlled Double Blind Trial with Nicotine Gum and Inhaler. BMC Public Health (2009), http://www.biomedcentral.com/1471-2458/9/433

[2]

Glasgow, R., Gaglio, B., France, E., Marcus, A., Riley, K., Levinson, A., Bischoff, K.: Do behavioral smoking reduction approaches reach more or different smokers? Two studies; similar answers. Addictive Behaviors 31(3), 509-518 (2006)

[3]

Fogg, B.J.: The Behavior Grid: 35 Ways Behavior Can Change. In: Proceedings of the 4th International Conference on Persuasive Technology, Persuasive 2009, vol. 350, Article 42. ACM, New York (2009)

Digital Library

[4]

Peng, B., Shoech, D.: Grounding Online Prevention Interventions in Theory: Guidelines from a Review of Selected Theories and Research. Journal of Technology in Human Services 26(2/4), 376-391 (2008)

[5]

Wagenaar, A.C., Perry, C.L.: Community Strategies for the Reduction of Youth Drinking: Theory and Application. Journal of Research on Adolescence 4, 319-345 (1994)

[6]

Chin, R., Benne, K.: General Strategies for Effecting Changes in Human Systems. In: Bennis, W.G., et al. (eds.) The Planning of Change, 4th edn., Holt, Rinehart and Winston, New York (1984)

[7]

Lynch, T., Chapman, A., Rosenthal, M., Kuo, J., Linehan, M.: Mechanisms of Change in Dialectical Behavior Therapy: Theoretical and Empirical Observations. Journal of Clinical Psychology 62(4), 468-480 (2006)

[8]

Kabat-Zinn, J., Wheeler, E., Light, T., Skillings, Z., Scharf, M.J., Cropley, T.G., et al.: Influence of a Mindfulness Meditation-based Stress Reduction Intervention on Rates of Skin Clearing in Patients with Moderate to Severe Psoriasis Undergoing Phototherapy (UVB) and Photochemotherapy (PUVA). Psychosomatic Medicine 50, 625-632 (1998)

[9]

Baer, R.: Mindfulness Training as a Clinical Intervention: A Conceptual and Empirical Review. Clinical Psychology: Science and Practice 10(2), 125-143 (2003)

[10]

Lund, C.: Behavior Reduction Using Differential Reinforcement and Skills Acquisition Procedures. Integrated Behavioral Solutions, http://www.griffinresa.net/ Lund/GAPBS.pdf (retrieved on March 25, 2010)

[11]

Fogg, B.J.: A Behavior Model for Persuasive Design. In: Proceedings of the 4th International Conference on Persuasive Technology, Article 40. ACM, New York (2009)

Digital Library

[12]

Fogg, B.J.: Persuasive Technology: Using Computers to Change What We Think and Do. Kaufmann Publishers, San Francisco (2003)

Digital Library

[13]

Riley, W., Jerome, A., Behar, A., Well, J.: Computer and Manual Self-help Behavior Strategies for Smoking Reduction: Initial Feasibility and One-year Follow-up. Nicotine and Tobacco Research 4(4), 183-188 (2002)

[14]

Lee, G., Tsai, C., Griswold, W., Raab, F., Patrick, K.: PmFB: A Mobile Phone Application for Monitoring Caloric Balance. In: CHI 2006 Extended Abstracts on Human Factors in Computing Systems. ACM, New York (2006)

Digital Library

[15]

Kappel, K., Grechenig, T.: Show-me: Water Consumption at a Glance to Promote Water Conservation in the Shower. In: Proceedings of the 4th International Conference on Persuasive Technology, vol. 350. ACM, New York (2009)

Digital Library

[16]

Board on Children, Youth, and Families (BOCYF). Benefit-Cost Analysis for Early Childhoold Interventions: Worshop Summary (2009)

[17]

Pace, T., Ramaligam, S., Roedl, D.: Celerometer and Idling Reminder: Persuasive Technology for School Bus Eco-Driving. In: CHI 2007 Extended Abstracts on Human Factors in Computing Systems. ACM, New York (2007)

Digital Library

[18]

Bishop, S.R., Lau, M., Shapiro, S., Carlson, L., Anderson, N.D., Carmody, J., Segal, Z.V., Abbey, S., Speca, M., Velting, D., Devins, G.: Mindfulness: A Proposed Operational Definition. Clinical Psychology: Science and Practice 11(3) (2004)

[19]

Moresco, J.: Denver's New Program to Reduce GHGs-Using the Internet. Red Herring, 1 (2008)

Cited By

Yang ZLiu ZZhang KXiao C(2021)Potential Usability Design Strategies Based on Mental Models, Behavioral Model and Art Therapy for User Experience in Post-COVID-19 EraDesign, User Experience, and Usability: Design for Diversity, Well-being, and Social Development10.1007/978-3-030-78224-5_38(548-561)Online publication date: 24-Jul-2021
https://dl.acm.org/doi/10.1007/978-3-030-78224-5_38
Pinder CVermeulen JCowan BBeale R(2018)Digital Behaviour Change Interventions to Break and Form HabitsACM Transactions on Computer-Human Interaction10.1145/319683025:3(1-66)Online publication date: 12-Jun-2018
https://dl.acm.org/doi/10.1145/3196830

Recommendations

The Behavior Grid: 35 ways behavior can change
Persuasive '09: Proceedings of the 4th International Conference on Persuasive Technology

This paper presents a new way of categorizing behavior change in a framework called the Behavior Grid. This preliminary work shows 35 types of behavior along two categorical dimensions. To demonstrate the analytical potential for the Behavior Grid, this ...
Creating persuasive technologies: an eight-step design process
Persuasive '09: Proceedings of the 4th International Conference on Persuasive Technology

This paper outlines eight steps to follow as best practices in the early stages of persuasive technology design. The eight-step process, drawn from demonstrated successes in industry practice, begins with defining the persuasion goal to match a target ...
A behavior model for persuasive design
Persuasive '09: Proceedings of the 4th International Conference on Persuasive Technology

This paper presents a new model for understanding human behavior. In this model (FBM), behavior is a product of three factors: motivation, ability, and triggers, each of which has subcomponents. The FBM asserts that for a person to perform a target ...

Comments

Information & Contributors

Information

Published In

cover image Guide Proceedings

PERSUASIVE'10: Proceedings of the 5th international conference on Persuasive Technology

June 2010

298 pages

ISBN:3642132251

Editors:
Thomas Ploug
Dept. of Communication, Copenhagen Institute of Technology/Aalborg University, Lautrupvang 2b, Ballerup, Denmark
,
Per Hasle
Dept. of Communication, Royal School of Library and Information Science, Birketinget 6, København, Denmark
,
Harri Oinas-Kukkonen
Dept. of Information Processing Science, University of Oulu, Rakentajantie 3, Oulu, Finland

Sponsors

Aalborg Univ.: Aalborg University
Univ. of Oulu: University of Oulu
The Danish Ministry of Culture: The Danish Ministry of Culture
The Royal Library: The Royal Library
Royal School of Library and Information Science: Royal School of Library and Information Science

Publisher

Springer-Verlag

Berlin, Heidelberg

Publication History

Published: 07 June 2010

Author Tags

Qualifiers

Article

Contributors

Other Metrics

View Article Metrics

Bibliometrics & Citations

Bibliometrics

Article Metrics

2
Total Citations
View Citations
0
Total Downloads

Downloads (Last 12 months)0
Downloads (Last 6 weeks)0

Reflects downloads up to 09 Feb 2025

Other Metrics

View Author Metrics

Citations

Cited By

Yang ZLiu ZZhang KXiao C(2021)Potential Usability Design Strategies Based on Mental Models, Behavioral Model and Art Therapy for User Experience in Post-COVID-19 EraDesign, User Experience, and Usability: Design for Diversity, Well-being, and Social Development10.1007/978-3-030-78224-5_38(548-561)Online publication date: 24-Jul-2021
https://dl.acm.org/doi/10.1007/978-3-030-78224-5_38
Pinder CVermeulen JCowan BBeale R(2018)Digital Behaviour Change Interventions to Break and Form HabitsACM Transactions on Computer-Human Interaction10.1145/319683025:3(1-66)Online publication date: 12-Jun-2018
https://dl.acm.org/doi/10.1145/3196830

View Options

View options

Figures

Tables

Media

View Table of Conten