Mistplay

Mistplay’s latest industry report offers a comprehensive exploration of the early stages in the mobile growth funnel. From the initial ad impression to Day 7 of the user journey, we delve deep into player acquisition, engagement, and monetization dynamics – as the first seven days play a pivotal role in establishing early stickiness that in turn paves the way for long-term retention and boosted LTV. Here’s what you can find inside 🔍 📈 Data from 3,000+ mobile gamers across Tier 1 markets 💸 Key IAP spender data to improve your monetization efforts 🎮 Genre-based comparisons to see what works for your audience 🧑🏫 Expert insights from 6 industry professionals 💡5 major growth predictions for 2025  ✍️ and more! Thanks to Gus Viegas from Cosmic Lounge, Oxana Fomina from Universe Games Analytics Consultancy, Michal Prokop Grno from Pixel Federation, Claire Rozain 🏳️ from Rzain consulting, Michael Kopelovich from Major Gem, and Tobias Edl from WHOW Games GmbH for your contributions and guidance for mobile game publishers heading into 2025. Get the report to unlock insights you need to fortify your mobile growth strategy for next year and beyond. 🔐👇 https://lnkd.in/enYxMiSe Want to grab this in another language? Take your pick: 🇨🇳Chinese: https://bit.ly/4fnYQsg 🇰🇷Korean: https://bit.ly/3Cgf1cG 🇯🇵Japanese: https://bit.ly/4fufAhH

🌟 Considering diversification: The pros and cons of alternative app stores 📱 Diversifying distribution channels offers exciting prospects for publishers looking to innovate and expand their app reach and reduce reliance on Google and Apple's current dominance. Venturing into alternative app stores brings both advantages and challenges. Here's a quick breakdown: 1️⃣ Less competition (but smaller audiences): Fewer competitors may improve visibility, but reaching audiences on smaller platforms demands extra marketing effort. 2️⃣ Diversified revenue (but fragmented channels): Stronger revenue streams are possible, yet handling fragmented channels requires nuanced strategies and resource management. 3️⃣ Better margins (but more resource drain): Increased margins outside major stores come with extra production costs and efforts, necessitating adaptations to varied store requirements. Considering the risk-to-benefit ratio is vital. Alternative app stores might open up novel monetization avenues, such as bypassing limitations on promotions and integrating custom payment methods like Patreon – sparking a fresh, personalized user connection. Read more about escaping the monopolies (and get an overview of top alt app stores) in our article below 👇 https://lnkd.in/dJnHKieZ

🤖AI in mobile gaming spotlight: Fraud and cheating detection Cheating and fraud prevention has historically come with a hefty price tag, but one way AI is innovating the industry is by bringing this cost (and fraudulent behavior) down. By analyzing player data, ranging from IP addresses to login times, machine learning algorithms can help detect and prevent such activity. In fact, one implementation can detect cheaters 99% of the time with no access to in-game data, solely by tracking player behavior. “While the adoption of machine learning and artificial intelligence is on the rise, only a handful of entities effectively leverage these methods. Proper utilization of such technology requires the availability of suitable resources, the application of intricate techniques, and a sophisticated technical infrastructure. In addition, high confidence in AI-based fraud decisions is necessary, since these decisions need to be highly precise and accurate to ensure minimal user friction and a reduced rate of false positives.” – John DEDE, MBA, Head of Fraud & Sr. Product Manager, Mistplay Investing in AI-powered cheating and fraud detection can help publishers reduce overall expenses and operate at higher margins as a result of retaining a more loyal player base. Read more about how AI is innovating mobile game development across the board in our article 👇 https://lnkd.in/dGuYNRuh

Thank you Airbridge for being a great partner for our first VIP dinner. We look forward to new opportunities to continue to share performance insights and trends in the coming months. Reach out to Tim(Shin Duk) Kang, Yoon Ki Chang, and Maria L. if you're headed to G-star! 🚀 저희의 첫 VIP 초청행사를 같이 주최하며 함께 해준 에어브릿지에 깊은 감사를 전합니다. 앞으로도 양사의 전문성을 함께하여, 게임 마케팅 성과 측정에 대한 전문적인 인사이트와 트렌드를 나눌 수 있는 기회가 더 많아지기를 기대합니다. 🚀

⚡Innovation spotlight: NEOWIZ's Cats & Soup 🥣🐈 Games are a strikingly visual medium, and as such, one way to capture attention in the market is to break expectations by embracing fresh art styles and unique visual aesthetics. By deviating from conventional designs, mobile games have the opportunity to elevate their appeal and create memorable experiences for players. Take Cats & Soup, a (mechanically) simple game launched in 2021 where you adopt cats that make soup for you to sell. Cats & Soup is an idle game at its heart, designed to get you to the next ad watch or buy one of its subscription options. But the Ghibli-esque, chibi art style has players flocking to build their soup-making kitty kingdoms, and as such has garnered over 10M+ downloads on the Google Play Store and brings in over 600k USD per month in store revenue (according to data.ai as of May 2024). 💡 Takeaway: It's no secret that many mobile games can feel formulaic in both their mechanics and design. By injecting a dose of creativity into the visual elements, publishers can breathe new life into even the most familiar gameplay mechanics. Check out more examples of mobile game innovation in our article 👇 https://lnkd.in/dbK8vStg

We’re proud to announce that Mistplay has earned 32 rankings in the 17th Edition of the AppsFlyer's Performance Index, spanning top gaming categories on a global scale! This includes being Top 10 in the Gaming (Overall) for the Android Index 🚀 These rankings further solidify how loyalty-driven acquisition plays a critical role in sustainable growth by providing long term value for gamers and game publishers across the globe. 🌎📈 View the full Index here: https://lnkd.in/dBtqbJWZ Additional top rankings: #5 Strategy, North America, Japan & Korea #6 Match, Western Europe #6 Simulation, Japan & Korea #7 Match North America ... and more!

🐈 When TREEPLLA partnered with Mistplay to expand Cat Snack Bar to the US market, they unlocked stellar ARPU and retention performance, with 20% higher D7 ARPU and 70% higher D30 retention. 🚀 Curious about how? Read on to see how Mistplay’s IAP tROAS campaign and team of experts unlocked the power of player loyalty for Treeplla. 🌎 🫶 https://lnkd.in/e_6AuzPA

A few days ago, Mistplay headed down south to the State Fair of Texas® for our first consumer event! 🎪☀️ Fairgoers from around the country came by to learn about the power of play-and-earn with Mistplay, grab some unique merch, and enter our sweepstakes for a $1,000 gift card. 💸 It was also incredibly encouraging to meet so many people who have been long-time Mistplayers, hear about how much they enjoy the app, and collect feedback for future features. Special thanks to ATN Event Staffing for helping us spread the word about Mistplay and Carvertise for our amazing on-the-road advertising.

We are delighted to announce that for the 5th year in a row, we've ranked on The Globe and Mail's list of Canada’s Top Growing Companies for 2024. 🎉 Read more: https://lnkd.in/eqTBgqiZ It's an honor to be recognized for this achievement as we continue to showcase the power of loyalty-driven acquisition and engagement to help drive high-value performance for game publishers. We couldn't have achieved this milestone without the dedication of our amazing team and the support of our wonderful partners and players worldwide. 🙌

💡 Korean mobile game IAP spenders are more likely to spend within the first day of playing compared to their North American counterparts (12% vs 5%). As such, publishers should ensure that enticing IAP offers are communicated directly to this user base during their first-time user experience (FTUE). With a significant portion of Korean spenders (31%) expressing interest in discounted items, it’s perhaps worth displaying discounted starter packs within the first day to further optimize this approach. Get more findings into the intricacies of Korean mobile game spending habits in our article below 👇 https://lnkd.in/db7u7AU7