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Data

OUR DATA

  • Performance

    Demographics, customer segmentation, and granular

    usage insights

  • Advertising

    Learn which creatives and strategies perform the best.

  • SDKs

    Track which apps install or uninstall over 2,900 SDKs.

  • Audience

    Demographic and
cross-app
    usage insights

  • Features (X-Ray)

    See app classification insights

    for every app and mobile game

  • Reviews

    Get actionable insights
from
    user reviews

  • Search

    Insights on paid and organic search results for over 75k keywords.

DATA SPOTLIGHT

  • Nightingale Modelnew

    Incredibly accurate modeling, built on multiple sources of truth, and backed by years of testing and research.

Sector Insights

Sector Insights

Data spotlight

Our Data

our data hero icon

We are data geeks. Our value to our customers is built on our ability to accurately estimate performance data on the entire app ecosystem. We do things differently than our competitors, and we're proud to show you why we think it's better for your business.

Collect

Where does the data come from?

Combining the analytics dashboards for over 125k+ apps with our advanced models, we provide the most reliable estimated data for over 7+ million apps. Over the past 8 years, we have ethically sourced our data without relying on panel data, allowing us to provide the most accurate estimated mobile data without compromising our integrity.

Transform

How is that turned into useful data?

An app's rank is derived from the velocity of new users and existing users' usage. By reverse engineering apple and google's ranking algorithms, we are able to get download, revenue, and usage data for every app in the world.

 

We also use Trade Secrets to derive usage signals from the metadata of an app such as category, ratings, reviews and release notes.

where our data comes from

Data Stats

We collect over 1 billion data points every hour of every day dating back to January 2015

7M+

Apps

1.5M

Publishers

2,500

Global Tickers & Public Companies

Contact Information

338,438 publishers with HQ location

25% of top 50,000 publishers with contact information

660,105 total contacts

SDK Data

5.8 million apps with SDK insights

2,900 SDKs tracked daily

40,000 apps analyzed daily
for SDK updates

Audience Data

1.8 million apps with
demographic insights

1.5 billion reviews collected

500K apps with cross app
usage insights

Advertising Data

5.8 Billion+ Advertising Impressions

44,127 Unique Advertisers

89,159 Unique Ad Publishing Apps

Global Coverage

All performance estimates are available daily and by country

Addtional countries available upon request

NORTH AMERICAN COUNTRIES

  • Canada
  • United States of America

LATAM COUNTRIES

  • Argentina
  • Brazil
  • Chile
  • Colombia
  • Mexico
  • Peru
  • Uruguay
  • Venezuela

EMEA COUNTRIES

  • Austria
  • Belgium
  • Bulgaria
  • Croatia
  • Czech Republic
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Hungary
  • Ireland
  • Italy
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Romania
  • Russian Federation
  • Serbia
  • Spain
  • Sweden
  • Switzerland
  • Turkey
  • Ukraine
  • United Kingdom
  • Egypt
  • Kenya
  • Nigeria
  • South Africa
  •  
  • Israel
  • Kuwait
  • Saudi Arabia
  • United Arab Emeriates

APAC COUNTRIES

  • China
  • Hong Kong
  • India
  • Indonesia
  • Japan
  • Malaysia
  • Pakistan
  • Philippines
  • Singapore
  • South Korea
  • Taiwan
  • Thailand
  • Vietnam
  • Australia
  • New Zealand

Freshness & Granularity

Our data is collected hourly to ensure that it is never older than a day. As of 6am EST today, you get access to yesterday's data (i.e. 24 hour lag). Our data is available at the App, Day, Country, and Store Granularity. However, we have mapped data across stores, companies, and countries. So not only can you get data at a granular level but you can also roll it up to the WW company level. Our data flexes based on your analysis needs.

freshness and granularity

Freshness & Granularity

Our data is collected hourly to ensure that it is never older than a day. As of 6am EST today, you get access to yesterday's data (i.e. 24 hour lag). Our data is available at the App, Day, Country, and Store Granularity. However, we have mapped data across stores, companies, and countries. So not only can you get data at a granular level but you can also roll it up to the WW company level. Our data flexes based on your analysis needs.

Data Trusted By

18

of the top 20 SDK providers

5

of the 10 biggest VC firms

6

of the 10 largest hedge funds

20

of the top 100 publishers

And over 160,000 users

"The data looked good, especially on longer term trends. More accurate than your competition."

Product

Major Game Developer

"We tested the other top vendors but Apptopia was the best. We ultimately went with them because their team had a faster response time to our questions."

Head Data Scientist

Top Hedge Fund

"I rarely see app data intelligence providers hit the spikes and trends like Apptopia did."

 

Marketing

Major Retail Brand

Ready to get started?

We've tested the other top vendors but Apptopia is the best.

Head Trader

Top Public Finance Firm