Yesterday, we proudly launched the 2024/25 Sorghum farming season in Chirundu district! Present at the launch were our Legal and Corporate Affairs Director Mr Tawanda S. Hojane, Mr Chris Nicolle our Agriculture Manager, Our Sorghum Agronomist Mr George Mosha, as well as representatives from our all-weather partners the Ministry of Agriculture, Griffin, and The World Food Program. This climate-resilient crop is vital for both Zambian Breweries and the hardworking local farmers whose livelihoods it supports. The farmers present at the launch were given an introduction to land preparation, planting, and crop management practices. This technical support will continue being provided throughout the season in collaboration with various stakeholders. During the event we also distributed 500Kg of Kuyuma Sorghum seed - a high performance and resilient sorghum variety. Through our Smart Agriculture program, we're dedicated to empowering farmers to ensure they are skilled, connected, and financially empowered. Cheers to sustainable farming, community growth, and a successful season ahead! 🌟 #SorghumSeason #EmpoweringFarmers #ZambianBreweries
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