Truth Loyalty & CRM

We love a good loyalty conversation! Thanks to Marc St Pierre, we managed to unpack B2B loyalty, taking a global concept & executing it locally and how the loyalty proposition supports serious business transformation strategies. We hope you enjoy this Let's Talk Loyalty and Loyalty TV podcast: https://lnkd.in/dxdKq9qm

Do men and women use loyalty programmes differently? Sometimes yes & sometimes no....obviously 'it depends.....' We unpack the debate on Jeremy Maggs' Maggs On Media show, taking insight from the Truth & BrandMapp Loyalty Whitepaper 2023/4. Take a listen......& enjoy! https://lnkd.in/d8pX8m7r As we know, men are from Mars and women are from Venus right? Truth Loyalty & CRM BrandMapp by WhyFive

We absolutely love this article and wanted to share with everyone in case it didn't reach from its original source: IAG Loyalty. "The fact that two-thirds of consumers prefer unifying loyalty program currencies was striking." - Adam Daniels, CEO IAG Loyalty. https://lnkd.in/ea8X_89U In "Blind Loyalty - 101 loyalty concepts radically simplified", chapter 76, Amanda Cromhout, Truth’s CEO, talks about how the FFP (frequent flyer programme) arena has shifted from airline loyalty programmes to lifestyle and multi-collection programmes. This article really brings this short chapter to life brilliantly.  Blind Loyalty is available on www.amandacromhout.com Contribution to chapter 76 from Rob McDonald - IAG Loyalty

Today’s Blind Loyalty Challenge is very appropriate since we have just run our Diploma in Loyalty in Kenya! Mark Senteu is in the hot seat for this challenge and is the Marketing and Customer Care Manager for Vivo Energy, Kenya. This insightful 7-minute challenge is definitely worth a listen and covers:  ✅ A favourite in fuel rewards: being able to collect points through rewards partners, outside of fuel. ✅ Gamification is a necessity in keeping your customer's engaged with your programme. ✅ Customer care builds customer loyalty: companies should have a mobile fast solution that is data-driven like M-PESA to keep track of customers. A brilliant example of a surprise & delight experience through Shell Club surprises. Watch our #blindloyaltychallenge for loyalty insights with Mark 💡 https://lnkd.in/dbtHsQ_M Blind Loyalty - 101 loyalty concepts radically simplified, is available now on https://lnkd.in/dUycvrbk or directly from Amazon. Hosted by our CEO Amanda Cromhout CADipL™️

Truth's CEO, Amanda Cromhout CADipL™️ is very proud to be a Judge on the International Loyalty Awards again, for the 6th year running. We encourage the world of loyalty to submit your best entries in this very competitive international awards programme. Enter here: https://lnkd.in/gRBf-vNF

Truth is proud to welcome 27 new members into our Customer Academy Alumni, after achieving their Diploma in Loyalty with an average of 88% for the 2 days! Congratulations! It was a huge honour for Amanda Cromhout CADipL™️ to bring our Diploma in Loyalty to Kenya, to executives from 11 different countries! Thank you to Creative FCB for partnering with us and hosting such a spectacular event. Prital Patel Helen Carter Zandile Moremi

LAST DAY TO REGISTER FOR OUR JOHANNESBURG LOYALTY DIPLOMA 🔗Enrol today to advance your career in loyalty: https://lnkd.in/dd-HJPdH Our Diploma in Loyalty is externally certified by CPD (Continuous Professional Development) and gives you the post-nominals CADipL™. Amanda Cromhout CADipL™️ will be your Master Trainer for the diploma. 🗓 30 - 31 October 2024 📍@Sandton Hotel, 5 Benmore Rd, Benmore Gardens, Johannesburg 🕓 2 full days, 08:00-17:00    Don't miss out, register today!

Monday reflection post on the in-house Diploma in Loyalty that Truth hosted for the Vodacom Group at the Afro Loyale conference in Midrand. The training hosted Vodacom Executives from multiple African regions namely South Africa, Tanzania, Mozambique, Lesotho, Kenya, Egypt and DRC as well as individuals from Dubai and India. Truth's CEO and Academic Director Amanda Cromhout CADipL™️ delivered our Diploma. 46 executives were welcomed into the Customer Academy Alumni, with an average assessment mark of 93%. Thank you once again to Vodacom and Mateboho MALOPE (MBA/ PgDip/ BCom) for giving Truth this incredible opportunity to train executives from around Africa, it was a fabulous event to be apart of!

Today’s Blind Loyalty Challenge is with Brian Almeida F IDM CLMP , Founder of Points for Good. This insightful 7-minute challenge is definitely worth a listen and covers:  ✅ The role of loyalty in the greater good: loyalty motivates people to change their behaviour for good  ✅ True customer centricity: 'when an organisation pivots around meeting and understanding the customer's needs and then aligns the company objectives to meet those needs' ✅ Emotional loyalty: when a brand connects with you on a personal level like your birthday and does something special that isn't linked to a transactional activity. American Express and the Taj Hotels create this emotional experience very well. Watch our #blindloyaltychallenge for loyalty insights with Brian 💡 https://lnkd.in/d7scaAuT Blind Loyalty - 101 loyalty concepts radically simplified, is available now on https://lnkd.in/dS4XUcpm or directly from Amazon. Hosted by Truth's CEO and Founder, Amanda Cromhout CADipL™️

Only 1 week left to secure your spot for our Johannesburg Diploma in Loyalty. Don't miss out on our highly-recommended training - 100% of past attendees would recommend it! 🔗Enrol today to advance your career in loyalty: https://lnkd.in/dd-HJPdH Our Diploma in Loyalty is externally certified by CPD (Continuous Professional Development) and gives you the post-nominals CADipL™ Amanda Cromhout CADipL™️ will be your Master Trainer and brings decades of loyalty experience. Event details: 🗓 30 - 31 October 2024 📍@Sandton Hotel, 5 Benmore Rd, Benmore Gardens, Johannesburg 🕓 2 full days, 08:00-17:00    We look forward to seeing you there!