As we kick off the second season of the FutureScale podcast, we're shifting our focus to the influential literature of marketing. In our first season, we sat down with industry specialists from across the marketing spectrum, diving deep into the evolving landscape and the critical skills required to succeed. Now, we're taking that foundation a step further by summarising key takeaways from what we believe are the most impactful marketing books and exploring how these ideas have been applied by top brands and agencies. Through these insightful book reviews, we aim to arm our listeners with the knowledge and inspiration to thrive in the fast-paced world of modern marketing. We are looking forward to your engagement along with suggestions. #marketingliterature #Futurescale
Futurescale
Marketing Services
Pretoria, Gauteng 226 followers
Strategic Marketing and Communication Services.
About us
Futurescale is a boutique marketing agency that offers comprehensive 360-degree solutions to help businesses in South Africa unlock their full potential. Our founders bring a combined 30+ years of corporate experience spanning finance, entertainment, earth moving, and digital marketing industries. What sets us apart is our diverse expertise complemented by a commitment to continuous learning. With Master's degrees, our founders are perpetual learners dedicated to staying ahead of the latest marketing trends and technologies. This allows us to deliver cutting-edge, tailored strategies that drive tangible results. Our specialties include digital marketing, content creation, lead generation, account-based marketing, and crafting compelling brand narratives. We pride ourselves on fostering trust, credibility, and long-term customer relationships through engaging content and effective lead nurturing. While relatively new, We are committed to boutique marketing excellence. We leverage our unique blend of knowledge and ingenuity to elevate brands and conquer new heights of success in the dynamic South African landscape.
- Website
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https://futurescalecommunication.com/
External link for Futurescale
- Industry
- Marketing Services
- Company size
- 2-10 employees
- Headquarters
- Pretoria, Gauteng
- Type
- Privately Held
- Founded
- 2022
- Specialties
- Strategic Marketing , Communications , Digital Marketing, Copywriting, Design, and Events
Locations
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Primary
Get directions
Pretoria, Gauteng , ZA
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Get directions
Pretoria, Gauteng, ZA
Employees at Futurescale
Updates
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South Africa's marketing landscape has evolved, with brands prioritising purpose-driven campaigns that celebrate local culture, address social issues, and deliver innovative digital experiences. Check out our latest report on the top campaign trends shaping the industry:https://bit.ly/40AN1L5
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Our Inaugural Year!!! Here's our story... Our first 12 months represent more than just a timeline—they showcase our commitment to strategic growth and measurable impact. This infographic illustrates our journey from establishing core foundations to securing valuable growth partnerships and delivering client success. We look forward to working with some of you in future!!!
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South African Automotive Industry: 2024 Performance Snapshot. As we analyse the automotive sector's trajectory in 2024, our latest industry research reveals both challenges and promising developments: These are the Highlights identified: 1. Passenger car sales show resilience with a +2% YoY growth, reaching 30,218 units in September. 2. EV adoption gaining momentum with sales doubling year-on-year. 3. The rental market comprises a significant 28% of total sales. 4. First interest rate cut in four years signalling positive economic shifts. While total vehicle sales experienced a modest decline (-5.8% YoY), we're seeing encouraging signs through infrastructure improvements, increased manufacturer investment, and new EV subsidy initiatives. What's your take on these industry shifts? #SouthAfrica #AutomotiveIndustry #MarketInsights #EVs #IndustryTrends #FuturescaleAnalysis
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Friday Reflection!!! This week at Futurescale, we've been exploring groundbreaking ways to shape the future of digital experiences. Our team has been part of and witnessed groups that are pushing boundaries and redefining what's possible in the tech space. Quick Question... What emerging tech trend are you most excited about for the coming years? Share your thoughts below! #FutureTech #Innovation #DigitalTransformation #FutureOfTech #FridayThoughts
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Here's some fun - our AI 5 Question Game. Take the quiz to test your knowledge. Try it out and share your thoughts! #AIInMarketing #AIOfMarketing #DigitalTransformation #MarTech
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We are drawing closer to the end of 2024 and these are some transformations that we have noted in the automotive industry. - The rise of electric vehicles. - Continuous digital transformation. What have been your views? #Automotive #Innovation #MarketingTrends #DigitalTransformation
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Here's how Marketing tactics shifts gears in the automotive industry: 1. Personalisation: It has been proven to boost sales by 10% through creating tailored strategies. It's important to leverage CRM data for accuracy & crafting bespoke email campaigns, retargeting ads, and offers. 2. SEO: Great SEO strategy can reduce lead generation costs by up to 60%. Puts you in the forefront for local searches = customers at your door. Optimises for "near me" searches to capture high-intent buyers. Happy Friday ;)! #AutomotiveMarketing #DigitalROI #LocalSEO #DataDrivenStrategy
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A quick summation of the importance of crafting a customer journey - incase, we have all "forgotten";). Read the full article on our website for more insights! #CustomerJourney #BusinessSuccess #CustomerExperience #SouthAfrica