8Global_London, Dubai, Cape Town

Brief Overview The brief centered on revitalizing the Sparking Fruit Juice line while preserving the heritage of its flagship flavor, Pamplemous. Our objective was to enhance the product’s appeal and market presence, ensuring that it resonates with both loyal customers and new consumers, all while honoring the brand's established identity. Our Response to the Brief In response, we proposed a revitalization strategy that highlights the unique qualities of Pamplemous while introducing fresh elements to attract a broader audience. Our approach includes: Heritage Storytelling: Emphasizing the rich history and tradition behind Pamplemous in our marketing campaigns, connecting with consumers on an emotional level. Flavor Innovations: Introducing limited-edition variations of Pamplemousse, such as blends with complementary fruits, to intrigue existing fans and entice new customers. Modern Branding: Updating packaging design to reflect a contemporary aesthetic, while still incorporating elements that pay homage to its heritage. Engagement Campaigns: Launching social media and community initiatives that invite consumers to share their own Pamplemousse experiences, fostering a sense of community and loyalty. By striking a balance between nostalgia and innovation, we aim to breathe new life into the Sparking Fruit Juice line Twizza (Pty) Ltd Chill Beverages International Pty Ltd The Coca-Cola Company -Procter & Gamble The Beverage Company Nestlé #branding #BrandStrategy #DesignAgency #marketing #8global

How do packaging, color, and design impact brand perception? The placebo and nocebo effects are powerful forces in marketing that shape consumer expectations. 📦 Discover why subtle brand cues can influence behavior—often without added product benefits! #BrandStrategy #ConsumerBehavior #MarketingPsychology

We launched KIQ in West Africa. KIQ embodies the relentless spirit that drives us to strive beyond our limits and achieve greatness. KIQ is an energy drink crafted with the highest-quality ingredients and infused with a potent blend of vitamins, minerals, and caffeine, designed to provide a surge of physical, mental and social energy that empowers you to charge up and conquer the day. Twizza (Pty) Ltd Chill Beverages International Pty Ltd The Coca-Cola Company -Procter & Gamble The Beverage Company Nestlé #KIQ #branding #8global

Marengo vermouth is the market leader in Ukraine and was generally perceived by consumers as a modern European brand of good quality at an affordable price, but second to TM Martini. The packaging felt a bit tired and needed refreshment to create a more stylish, contemporary, and European design. As a result of the redesign of the entire product line (8 positions), including the development of a new bottle shape, Marengo managed to strengthen its leadership position (now over 50% market share), attract consumers of competitive brands, capture the essence and brand positioning (Time to go!) in its look and feel. At the same time, it managed to maintain brand awareness and not lose existing customers. In general, the new brand design looks more modern and communicates the high quality of the product.

Sportscene –we designed a movable promotional mini-store that could be powered by solar energy. This allowed the unit to be deployed in various locations, including beachfront and traditional retail areas like shopping centers. The idea was to bring the brand's products to where consumers would want them most. 3D Brand extension. Brand Experience in 3D Interior Inspirational Guidelines 3D Rendering Store Exterior / Interior MTN MTN Nigeria MTN Uganda Orange airtel Airtel Nigeria Airtel Business Airtel Business Uganda Airtel Kenya Orange Orange Botswana Tigo Colombia Yoco Mukuru Tala Stock2Shop Stitch Planet42 Paystack Paymob ooba Home Loans Netcash Merchant Capital South Africa M-KOPA Luno JUMO Investec Interswitch Group Flutterwave Flash Group Fawry Cenfri Baobab RDC BankservAfrica Aerobotics #8Global #branding #socialmedial #design

The central idea for this vodka was WATER. We developed a design that took an inspiration from the world's best designer – Nature. The bottle was shaped in the form of a leaf symbolizing nature. The image of leaf was also use as the focus point of the design. The transparency of the design helped bring out the idea of water. Twizza (Pty) Ltd Chill Beverages International Pty Ltd The Coca-Cola Company -Procter & Gamble The Beverage Company Nestlé #branding #london #capetown

The ‘bank-in-a-box’ was designed to allow Standard Bank to grow their branch network cost effectively and reach customers much closer to home Brand Experience in 3D Interior Inspirational Guidelines 3D Rendering Store Exterior / Interior MTN MTN Nigeria MTN Uganda Orange airtel Airtel Nigeria Airtel Business Airtel Business Uganda Airtel Kenya Orange Orange Botswana Tigo Colombia Yoco Mukuru Tala Stock2Shop Stitch Planet42 Paystack Paymob ooba Home Loans Netcash Merchant Capital South Africa M-KOPA Luno JUMO Investec Interswitch Group Flutterwave Flash Group Fawry Cenfri Baobab RDC BankservAfrica Aerobotics #8Global #branding #socialmedial #design Airtel Business

We approached this visually with a traditional feel using old Victorian style graphics to express the tradition and years of craft. We then teamed this with some more modern typography and graphic elements to glue everything together and to make it feel authentic and rich. The end design had a fresh yet premium feel with a story that stood out. Twizza (Pty) Ltd Chill Beverages International Pty Ltd The Coca-Cola Company -Procter & Gamble The Beverage Company Nestlé #branding #london #capetown

Gcwalisa is transforming food access for South Africa’s underserved communities with a unique model aimed at making healthy, affordable food available. In this video, we dive into Gcwalisa's 'Weigh and Pay' payment system, which lets customers purchase just the amount they need, accommodating daily or weekly cash flow challenges. By leveraging bulk pricing and quality ingredients, Gcwalisa is creating a viable alternative to the sugary, processed foods that have been the go-to for many. Discover how this nano retail concept could reshape food access for the better. #Gcwalisa #weigh&pay #8global

Virgin Money aimed to become a bank with a difference. With the strategy 'Everyone's better off,' we helped create an inviting, relaxed environment that stayed true to the Virgin brand’s principles of transparency, comfort, and efficiency. From brand strategy to creative expression, digital communications, in-branch literature, and more, we ensured that Virgin Money delivered a banking experience that was effortless for everyone. Services Provided: Brand strategy Creative expression Art direction Digital communications In-branch literature + communications Colleague engagement Branded environments #VirginMoney #BetterBanking #FinancialFreedom #CustomerFirst MTN MTN Nigeria MTN Uganda Orange airtel Airtel Nigeria Airtel Business Airtel Business Uganda Airtel Kenya Orange Orange Botswana Tigo Colombia Yoco Mukuru Tala Stock2Shop Stitch Planet42 Paystack Paymob ooba Home Loans Netcash Merchant Capital South Africa M-KOPA Luno JUMO Investec Interswitch Group Flutterwave Flash Group Fawry Cenfri Baobab RDC BankservAfrica Aerobotics