Britain's mood, measured weekly
Government approval
Foreign politicians
Ranked by popularity in the UK- 1
Barack Obama 68% - 2
Volodymyr Zelenskyy 54% - 3
Hillary Clinton 35% - 4
Angela Merkel 32% - 5
Jacinda Ardern 32%
How the riots dominated the public’s news attention
Kemi Badenoch leads in first YouGov poll of Tory members for 2024 leadership contest
![Taylor Swift](https://ygo-assets-entities-emea.yougov.net/e66d1f9e-2d0b-11e6-a4bd-71dbf5f2854a.jpg?pw=179)
Living Consumer Intelligence
The world's most successful companies and organisations use YouGov to understand their customers.
Explore
Answers you need from your audience - from syndicated data and in-depth custom quantitative and qualitative research to quick surveys and polls.
Plan
Unlock the most complete profile of your audience, with over a million data points.
Activate
Supercharge campaigns with precision targeting and unmissable advertising.
Track
Continuously monitor what your audience thinks about brands, campaigns and your competition with daily updates.
What the world thinks
Most quoted market research company in the world
YouGov was founded in 2000, and is a pioneer of online polling. We take pride in our accuracy and we’re trusted by the world’s biggest brands to get it right, making us the most quoted pollster in the world.