Customer Data Platforms Market Guide Executive Summary

Businesses everywhere need to understand customer needs and behaviors to successfully engage with customers – no matter where they are.

The ability to centrally manage customer data allows businesses to create actionable insights and personalized recommendations from that data.

Finding the right data management solution that gives a top-level view of all customer data points is critical to business success. A customer data platform (CDP) is an essential piece of marketing technology that puts customer data to work.

This preview contains:

• Introduction to CDPs
• At-a-glance visuals of CDP function maturity for each vendor in the full report
• Sample vendor profile
• Core CDP attributes and use cases
  

To purchase the full report, visit store.simplermedia.com.