Whether you focus on hair, skincare or makeup, there’s no doubt that a website is a great asset for building a beauty business of your own in this dynamic industry. By the end of 2023, approximately 46% percent of shoppers in the United States used beauty websites to purchase products online. That number, reflects a global trend in the beauty industry that’s projected to increase in the coming years.
When you decide to create a website of your own, one great way to start is by getting inspiration from successful examples. In this article, we’ll show you the best beauty websites made on Wix and other popular beauty websites to fuel your creativity.
11 best beauty websites built on Wix
When you learn how to make a professional website, we recommend exploring the best beauty websites to gain inspiration. Review our list of beauty brands below to gain a better understanding of website design and learn what website features to implement on your own.
The following examples, all made on Wix, demonstrate how a well-crafted beauty website can elevate your brand in today’s competitive digital landscape.
01. Tree Hut
Tree Hut is an Australian skincare brand on a mission to make their customers “feel good,” which is immediately reflected in their website design. One of the best parts of this beauty website is the visual appeal, using an exciting website layout with a combination of colors and typography to present Tree Hut products in a way that’s anything but boring.
Bright pinks, lime green, pale purples and more are used throughout the website background to engage the visitors with an optimistic tone. The beautified color scheme is strategic, since they perfectly represent Tree Hut’s collections of nature-inspired products, from their watermelon and strawberry body scrubs, to Moroccan rose body butter.
The beauty website’s choice of handwritten typography adds a personal touch to their branding. Although it’s used sparingly to uphold a readable experience, these fonts add a unique quality that reflects the laid-back yet indulgent personality of the beauty brand.
02. Sierra and Sage
The best beauty brands take the time to think about who they’re selling their products to. In the case of Sierra and Sage’s beauty website, they meticulously craft their messaging to engage and resonate with their visitors. From the well-crafted tone used in the written copy on their homepage, to the thoughtful informative About Us page—this is part of what makes the beauty website stand out.
Sierra and Sage's homepage effectively introduces both the small business's story and its products to new visitors. To build trust and credibility with their target audience, the website highlights the business's high standards, such as guaranteed quality, fast shipping, and an ethical sourcing commitment.
Using a friendly, caring and feminine tone to further engage visitors, the beauty shop’s personality is conveyed throughout their website copy. For example, a pop-up window greets visitors with the message “Hey Babe! Let us know how we can help,” inviting visitors to get in touch.
The beauty brand's personality is further conveyed through a friendly, caring, and feminine tone used throughout the website copy, including within their live chatbox. A pop-up window greets visitors with the warm message "Hey Babe! Let us know how we can help," inviting users to engage with the brand.
Every aspect of the website copy aligns with Sierra and Sage's overall branding, emphasizing how a well-crafted written content can serve as a powerful extension of a beauty brand's identity.
03. Lustiq Beauty
From glam sessions to hair products and eyelash extensions, Lustiq Beauty founder Laina Lircloumb has it all—and her website is a testament to her commitment to creating an exceptional customer experience. The beauty website appeals to her customers using exciting font pairings and nostalgic-driven imagery, while fostering an easy user experience with its navigation menu and search bar.
Beyond selling products, Lustiq Beauty aims to empower shoppers and boost their confidence. Whether it's through the carefully curated selection of high-quality products, Laina's mission to inspire and uplift clients, or the engaging calls-to-action that invite visitors to "get inspired," the website's content thoughtfully connects with the target audience.
Taking the extra step to start a beauty blog, Laina highlights her professionalism and expertise even further. With topics like hair tips and product recommendations, the blog is a great way to build credibility and help visitors understand her business's driving principles and motivations.
04. 126 Beauty
With a beauty website that’s full of animation, 126 Beauty knows the value of implementing stand-out visuals to interact with a niche audience. The high quality images used on the homepage create the feel of a premium brand, starting with a full-screen image of eyelash extensions and continuing with visuals of customers using the products.
One of the best ways for new visitors to resonate with the brand's target audience is by viewing photographs of the diverse group of individuals who purchase from 126 Beauty's online store. The beauty website employs inclusive imagery to represent its customers, with each photograph showcasing the products they sell, from shimmering eye and lip makeup to top-notch face products.
Halfway through the homepage, a captivating video offers an opportunity to focus on some of the products themselves. The short video showcases women using 126 Beauty products, creating a sense of connection and relatability. Enhanced with a vintage filter, the video has a charming and dynamic design effect.
05. Glow Nest Beauty
Glow Nest Beauty's website strikes an impressive balance between aesthetic quality and business savvy.
The top fold of Glow Nest Beauty’s site combines a symmetrical website header with an asymmetrical hero, creating a visually appealing balance. This design allows for the presentation of a wealth of information in a single glance. Below the navigation menu, a trio of tightly aligned images showcase customers using their products alongside a more abstract photo representing their ingredients. The engaging combination draws attention to their slogan, “Express Your Inner Beauty,” and encourages visitors to explore their best-selling products.
To social proof their beauty site, Glow Nest seamlessly integrates an Instagram feed onto the homepage. This feature allows visitors to see how real customers use and enjoy their products. Additionally, a live feed pop-up highlights recent purchases. These elements build confidence in new visitors to shop Glow Nest Beauty’s products, while giving them ideas for what to purchase next.
Last but not least, a loyalty program invites regular customers to sign up and acquire points over time, which can be redeemed for discounts towards future purchases. This is a great way to encourage repeat purchases, and a great incentive for new customers to choose Glow Nest Beauty over the competition.
06. Dironnia Beauty
The best website designs establish a clear hierarchy to guide visitors looking for essential details about your business. This hierarchy can be accomplished with the strategic use of design elements such as font sizes, typography, colors and images to draw attention to specific areas of content. An excellent example of this can be seen on Dironnia Beauty’s website.
Dironnia Beauty, a brand offering specialized treatments like Cryoskin, Plason Plasma, Waxing, and Facials, skillfully presents a hierarchy of information on its homepage using clever techniques. At the top of the website, a captivating gradient background highlights an offer for free shipping. The brand's name and website menu are displayed prominently below, utilizing a hierarchy created by varying fonts and sizes to guide visitors' journeys.
As visitors scroll down, Dironnia Beauty emphasizes its promise of providing "the luxury you deserve." Distinct calls-to-action are positioned right next to the text, encouraging visitors to explore the shop. This strategic placement facilitates seamless navigation and enhances the user experience for customers.
07. A&D Beauty
When arriving at the cosmetic website of A&D Beauty, visitors are immediately captivated by a beautified black and pink color scheme, complemented by a slideshow of high-quality images. The chosen imagery showcases photos of women adorned with glamorous yet natural-looking hair and makeup, perfectly reflecting the products available in the online store. These visuals compliment the website copy, drawing visitors’ attention to the site’s information without distracting them.
Browsing through A&D Beauty’s online store, customers can easily find the beauty products they seek. This is thanks to the professional photographs, concise descriptions, and clear titles used to present each item. To streamline the shopping experience, the beauty website provides a filter that allows visitors to sort their search by filtering items, including price, product type and shipping duration. They also include a search bar in the website header, for those returning customers who already know what they’re looking for.
A&D Beauty designed their website to satisfy new customers and develop long-term, loyal relationships. To keep them informed about special sales and new arrivals, A&D Beauty offers visitors an email marketing sign-up option at the bottom of the page. By simply entering their email address and clicking "subscribe," loyal customers can stay connected to the brand and receive updates on the latest products and promotions.
08. Cowan Hair
Run by dynamic duo Caleb and Amanda Cowan, Cowan Hair has impacted their local beauty scene with customized cutting, classic styling, signature color and a luxurious collection of hair products. From the very first glance at Cowan Hair’s beauty website, visitors get a taste of why their services stand out. Cowan Hair's beauty website showcases their strong branding, reflecting a classy, classic personality that values elegance.
For example, their classic black and white color scheme, serif typography, and elegant photo of two women getting their hair done in formal attire, all contribute to this aesthetic. To add visual flair to the sophisticated black and white site design, a vibrant orange is used as an accent color. This color appears strategically to highlight important information, such as the user's current page or the salon's contact details and location.
Their About Page, which features a friendly photo of the passionate hairstylists, is also a way to connect to their brand personality. The page introduces their experience, encouraging visitors by highlighting their philosophy: “Every woman is beautiful.” They’ve also got a careers page, which is used as a smart way to build their team and convey the atmosphere and values Cowan Hair prioritizes in their workplace.
09. Glow by Tomoko
Glow by Tomoko’s beauty website includes all of the details potential customers need to learn about and trust the esthetician’s beauty treatments.
To generate interest from the get-go, Tomoko introduces her signature facial treatments on the homepage using concise titles and eye-popping imagery. Combining photographs with custom illustrations, this section’s unique visuals set the website’s branding apart, giving visitors a memorable impression of Tomoko’s services.
Well-crafted About Us pages are essential for a personal brand’s success, and the "Meet Tomoko" page on this beauty site exemplifies this. The page introduces Tomoko, describing her journey from the corporate world to finding her passion in skincare, health and wellness. The page concludes with a section highlighting Tomoko's commitment to helping her clients “look and feel their best.” The personal tone develops trust, assuring visitors that they are in capable hands.
Tomoko further builds trust with potential customers by incorporating testimonials and press coverage on her website. Given that 70% of customers read online reviews before making a purchasing decision, featuring quotes satisfied clients is a strategic decision. Additionally, showcasing press articles from international publications that have reviewed and praised her services enhances Tomoko’s credibility.
10. Pacific Brides
With a combination of elements to represent their brand, Pacific Brides uses elegant fonts and an eye-catching color scheme to form their website’s aesthetic. The beauty website promptly encourages sales with a pop-up that welcomes visitors. This pop-up encourages customers to contact them for a price quote for their personalized hair and makeup services.
Using parallax scrolling on their homepage creates a dynamic effect, showcasing vibrant images of their unique bridal clients and highlighting their niche of doing adventure elopement makeup.
Their gallery of professional photos gives visitors a glimpse into their talent and aesthetic, showcases vibrant images of their unique bridal clients while highlighting their special niche of doing adventure elopement makeup.
A section titled "Our Brides" features satisfied clients' content, with a variety of images spread throughout the full screen. This section demonstrates the diverse locations where Pacific Brides meet their clients and the diversity of their work. Each example builds trust with potential customers, assuring brides that they can achieve their desired style and personal aesthetic when working with Pacific Brides.
11. Lettie Marie Luxury Aesthetics
Upon entering the site of Lettie Marie Luxury Aesthetics eyelash services, visitors are greeted with delicate and beauty-driven shades of pink. The monochrome color palette is used to break up sections of web content. The homepage design emphasizes the luxurious aesthetic element of the brand, carefully crafting a shiny metallic pink logo at the top of the and using a combination of serif and sans fonts.
Each page of the beauty site has something unique to offer visitors—from the online shop and membership details, to LMLA’s list of services and FAQs. The “Meet the Team” page is particularly noteworthy for building trust with customers. Below a professional photograph of the team, each specialist has a section of their own that includes a bio, professional headshot and a list of their fortes.
Most popular beauty brand websites
In addition to the small businesses mentioned above, you can get inspiration from some of the most popular beauty websites used today.
01. Sephora
As one of the most trendy beauty retail businesses today, it makes sense that iconic Sephora aims for the best kind of website design to represent their online store. Full of vibrance, the site uses a diverse palette that’s put to practically good use. Each category of beauty merchandise is assigned a different color to break apart the most popular must-haves of today.
02. Brown Girl Jane
The fragrance brand Brown Girl Jane is anchored in fine craftsmanship, a brand trait which is perfectly reflected in their well-crafted website copy. The beauty website uses lively descriptions to sell their products, giving personality to their ingredients that will captivate customers who resonate.
03. Ulta
Ulta’s bright color scheme is used as a launching pad for visual enhancement. The orange palette immediately draws to mind vibrant beauty, whether it’s the orange background gradient or pink accents. A “discover” section cleverly engages with visitors, providing trends reports, guides, beauty quizzes and more.
04. Glossier
Being bold and trendy is Glossier’s trademark, as a beauty brand that combines its beauty care with on point and forward thinking branding. Using larger than life photos to set the aesthetic tone for their site, the online shop draws in visitors and encourages them to explore their skincare and makeup collections. To showcase each product at its best, the cosmetic website combines enticing professional imagery with succinct but informative captions and pricing, and using an organized layout for a strong user experience.
05. Kylie Cosmetics
Kylie Cosmetics’ beauty and skin care products are all about pampering their customers. The calm, monochrome palette used to represent Kylie’s growing cosmetic empire puts a diverse range of makeup products in the spotlight. With such a variety of products to speak to individual shoppers, it’s important to make browsing the online store easy. The beauty website does this with an organized menu that uses clear descriptions and a filter system that helps visitors find what they're looking for, making it easy and fun to browse through the plethora of shades and colors.
What are the benefits of having a beauty website for your business?
When starting a beauty business—whether it involves selling cosmetics and hair care products, or providing expert pampering services—having a website to represent your brand has become one of the most important parts of finding success in the industry.
The best beauty websites serve as a powerful platform to connect with potential customers, showcase products or services, and establish a strong online presence. Here are some reasons why:
Build credibility online
A great beauty website serves as an online ambassador to your beauty brand, promoting your business around the clock, while also acting as a home base to help your customers. Since an increasing number of customers rely on beauty websites to search for products and services, this type of website should help attract more customers. Once it gains more web traffic, a polished and professional beauty site creates a positive first impression, inspiring confidence and trust in future clients.
Stand out from the crowd
In a booming industry like the beauty business, your brand needs to distinguish itself from the rest. A website is one of the best ways to do that, by allowing you to showcase the distinctive qualities of your brand, products, services and knowledge.
Increased sales potential
Whether your beauty website is service based, selling products—or both—allowing online purchases and appointment scheduling can significantly boost sales and revenue. Focusing on website sales can broaden your audience online, while giving already loyal customers more convenient purchasing and booking.
Better business management
A business website, equipped with integrated marketing and management tools, helps support your beauty brand’s growth in a sustainable way. On top of design features to elevate your brand’s visual appeal, you'll have access to a suite of tools that can optimize operations and improve customer engagement—from payment processing and search engine optimization (SEO) to analytics, email marketing, live chats, and online forms.
Connect more with your audience
With a beauty website, you can connect more with customers by providing engaging content such as tips, tutorials, product reviews and special offers. Over time, this can foster a sense of community and loyalty. A website also provides valuable analytics tools and backend data that give insights into customer behavior, such as their shopping frequency, preferred times and popular products. This knowledge empowers you to make informed decisions that enhance customer satisfaction and drive business growth.
Learn more: Salon website examples
What are the components of a beauty website?
Using a website builder is a great way to save time when it comes to how long it takes to build a website. It’s also a cost efficient solution when considering the cost of a website, especially if your blooming beauty business doesn’t have the budget to hire a professional.
But when you find the right website builder, knowing how to plan a website and what to include is one of your next first steps. Whether your intention is to gain an audience or increase sales—or both—each part of a website plays a specific role in helping you reach your goals.
Learn more about some of the best AI website builders for creating a great site, fast.
The best beauty websites combine functional, informational and aesthetic elements to represent the brand behind the business. Below, we’ve listed some of the most important components to consider.
Pro tip: Kick-start your creation process by using a customizable website template that already includes the foundational components you need to get your business online.
A domain name
Your site’s domain name refers to the digital address visitors will type into their browser to access your website. It’s important to keep this web address simple and on brand. Most beauty websites use a combination of their business name with a top level domain (TLD) that makes it easy to remember—for example, a common TLD like .com, .org, or .net, or a newer one that relates to the industry, such as .beauty, .store, .care, .salon or .spa.
Pro tip: If you don’t have a business name yet, use a business name generator tool for ideas and inspiration.
Branded website elements
Building your brand is one of the most important parts of how to start a business. Branded elements can be incorporated into various aspects of your web content, such as your logo, fonts and colors and the language you use to communicate with visitors.
Web pages with a purpose
Beauty websites are typically composed of a combination of web pages that include different forms of web content to help visitors reach their goals—from titles, headlines, body content, images, videos and more.
The most common types of web pages included in beauty websites include:
A homepage that greets visitors with the most important information about your beauty brand, including your logo, navigation menu, business name and a description of who you are.
An About Us page that tells your brand's story and establishes a connection with your audience. Here, you can share your values, mission and team members to build trust.
An online store to streamline product sales, accept payments and manage shipping using an eCommerce platform.
A contact page that makes it easy for customers to reach you by providing contact information, including your phone number, email address, and social media links.
Product or service pages to showcase your offerings in detail. Include high-quality images, detailed descriptions, and pricing information.
A bookings page is extremely useful if your beauty website sells scheduled services like facials, haircuts, makeup and more.
Landing pages to promote specific events, product launches or sales. You can use a landing page builder to design a custom page quickly, using a template with built-in tools.
User friendly design
Before you press publish, ensuring a user friendly design is one of things you’ll want to cross off your website launch checklist. One key element is having a user interface that caters to visitors using mobile devices or desktops. Additionally, web accessibility and performance can significantly impact the user experience.
Foundational SEO elements
By implementing strategic SEO practices, you can position your beauty site web towards the top of local search results. While SEO can be developed into a long-term organic marketing strategy, your website should include relevant keywords within the foundational elements of your website. This includes optimizing meta-data, headers, and alt texts.